Marketing Mix of UrbanClap - UrbanClap Marketing Mix

UrbanClap was founded in the year 2014 in New Delhi India. The company is a brainchild of Abhiraj Bhal, Kanpur Varun Khaitan, and Raghav Chandra. It is a service marketplace whose primary purpose was and is still to connect customers to service professionals.

Currently, the company has employed over 300 people, with over 65,000 professionals having been enlisted. It is fully operational in at least 16 cities in India and their suburbs. It is just in its preliminary stages with real profits being anticipated for by the year 2019.

UrbanClap collaborated with Snapdeal, an e-commerce platform to help consumers in booking/buying services via the popular mobile applications. Today, its main competitors include Timesaverz, Zimmber, Housejoy, and LocalOye.

Table of Contents

Product in the Marketing Mix of UrbanClap :

The company mainly intends to connect customers with all service professionals in all the fields. So far, it has done well for the last two years of its life as it boasts of the following professional services:

12 Home repair services
6 Health & wellness services
13 Home care and design services
11 Business services
7 Academic tutor services
13 Wedding & events services
14 Personal services and
8 Hobbies & Interest services among others

Price in the Marketing Mix of UrbanClap :

At the moment, UrbanClap uses the third model and forth model to price its services. The third model is essential the direct buying or booking of services. On the other hand, the fourth model involves the introduction of clients to professionals.

It is, however, important to note that as it stands out now, UrbanClap’s goal is not the revenue but rather to establish comfort as well as building user trust as this is exactly what will later on drive sustainable revenue. The company projects that it will start to get real revenue by around the year 2019.

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Individual professionals will be able to take control of their own businesses without frustrations from middlemen. In return, the professionals will be able to pay UrbanClap some revenue to register on to the platform as clients also pay something small for being connected to professionals.

Place in the Marketing Mix of UrbanClap :

Since its inception, it has been helping consumers throughout the country to access reliable services at the press of a button. For the shortest time it has been in existence, the company is one of the largest service marketplaces in India with a full-swing functioning in Pune, Mumbai, Delhi, Chennai and Bengaluru. The target marketplace is the mobile based marketplace. Any person using an internet connected mobile phone can be able to access and a service provision professional via UrbanClap.

Promotion in the Marketing Mix of UrbanClap :

The company believes more on growing as you delicately balance between supply & demand at every single growth stage. It is, therefore, the purpose of UrbanClap to know and champion only the customer interests with a focus on justifiable economics as they sustain growth. The team, therefore, creates seamless innovation engines upon learning and knowing the broad customer base contours.

Upon attracting customers, these customers are asked to be the company’s ambassadors. Personal connects are therefore important at this stage. Customers are asked to spread the word as the company also directly contacts the potential customers. This was specifically more important to the company at its very initial stages. Today, Facebook, Google Search, and Instagram are some of the most important social media platforms that have helped the company to sell their agenda.

The best offline/onsite marketing strategies the company has used involved the launching of water leakage repair in Pune and Mumbai when the two cities experienced water shortage. Local communities really responded positively. In addition, the free post control during the post-Chennai floods catastrophe also did the company a lot of good.