Marketing Mix Of Shopclues - Shopclues Marketing Mix

ShopClues.com is a private company of Indian origin. It is an online platform that serves as a marketplace and is associated with e-commerce industry. ShopClues was founded in the year 2011, July by its co-founders Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal. It is a subsidiary of its American parent company Clues Network Inc. ShopClues faces competition from following rival companies-

Yepme
Flipkart
Snapdeal
Amazon

Table of Contents

Product in the Marketing Mix Of Shopclues :

ShopClues is an online site for shopping with nearly 2, 00,000 products and 12,000 recorded merchants. It handles 1.8 million annual transactions and its diversified product portfolio includes

Perfumes and Beauty products

Deodorants
Haircare
Facepacks
Grooming Essentials

Health and Sports

Exercise Bikes
Weight Management
Vitamins and Supplements
Home Gym Equipment

Daily Needs and Gourmet

Pet Supplies
Stationary
Pens and Makers
Office Supplies

Kids, Baby and Toys

Diapers
Soft Toys
Educational Toys
Remote-Controlled Toys

Automotive

Helmets
Riding Gloves
Car Perfumes
Car-Cleaning Aids

Watches and Jewellery

Necklaces
Watches
Pendants
Earrings

Travelling Products and Luggage

Laptop Bags
Duffle Bags
Suitcases
Gym Bags

Footwear

Casual Shoes
Flats
Loafers
Boots

Fashion

Ethnic Wear
Sports Wear
Western Wear
Lingerie

Home and Kitchen Products

Towels
Home Utilities
Furniture
Bedsheets

Appliances

Geysers
Sewing Machines
Induction Cooktops
Hair Straighteners
Electric kettle
Water Purifier

Laptop and Mobile Accessories

Pen Drives
Backpacks
Power Banks
Headphones
Mouse
MicroSD cards

Large Appliances

Cameras
Air Conditioners
Washing machines
Refrigerators
Home theatre system
Television

Computers

Data cards
Gaming
Monitors
Routers
Printers
Laptops

Tablets and Mobile

Feature phones
Smartphones
Android phones
Tablets
CDMA phones

Place in the Marketing Mix Of Shopclues :

ShopClues was founded in Silicon Valley of California and incorporated in Delaware in the United States. It is an Indian company with a Pan-India presence that includes a visitor list of nearly forty-two million on yearly basis across estimated nine thousand five hundred locations. Its headquarters base is at Gurgaon in Haryana and a registered office at Vadodara in Gujarat.

Also Read Marketing Mix Of JEEP - JEEP Marketing Mix

Its overseas office is at Palo Alto in California. It has a strong and widespread distribution network that includes services of well-established courier partners. ShopClues has signed an MOU with India Post so that it can take help of its wide distribution network. Its fulfilment operations are handled by three centres at Mumbai and New Delhi. ShopClues has a workforce of nearly seven hundred employees for efficient handlings.

Price in the Marketing Mix Of Shopclues :

ShopClues has been a recipient of multiple funding from investors like Tiger Global and Helion Venture Partners. It has targeted middle-income people as its potential customers who prefer online medium for shopping to their heart’s desire. It is one of the first, largest and best-managed marketplaces in India that offers wholesale rates for its products to concerned buyers.

The company also offers the option of EMI to interested parties. India is a developing country with price-sensitive customers. In order to gain a better share of market ShopClues has adopted a mid pricing policy that is affordable and pocket-friendly. It’s reasonable rates have helped the portal in achieving bulk sales and resulted in garnering better profit margins.

Promotion in the Marketing Mix Of Shopclues :

ShopClues has adopted several marketing policies to create a distinctive brand name. It has launched ad campaigns via electronic media on television and social media platforms like Facebook, Twitter and YouTube. ShopClues has a loyalty system for its regular customers titled Clues Bucks. Brand ShopClues has been a recipient of prestigious awards and high accolades in recognition of its works like Best eRetailer Award and Red Herring Asia Top 100. It has undertaken some of the best possible marketing initiatives like Diwali Flea Market, Made in India campaign and ShopClues Factory-Outlet.