Muthoot Finance limited is associated with metal industry and financial services. It is a public limited company of Indian origins and currently is considered as largest financial organisation related to gold in global arena. It was incorporated as a private company in year 1997 and came to be known as Muthoot Finance Private Limited.
It is subsidiary of its parent company Muthoot Group and was founded in year 1939 by its founder M George Muthoot. Muthoot Finance has been licensed to act as Non-Banking Financial Company by Reserve Bank of India. Some of its competitors are as follows-
- Bajaj Holdings and Investments Limited
- L&T Finance
- Sundaram Finance limited
Product in the Marketing Mix Of Muthoot Finance :
Muthoot Finance is a financial corporation with a diversified product portfolio related to gold and financial services. It includes-
- Wealth Management services
- Gold coins offered with instalments on monthly basis without charging extra interest
- Investment risk is minimum
- Investment return is greater
- 24carat/999 purity
- Pension plan
- Smart Kid
- Health plan
- Money back
- Lowest fare for domestic and international airlines
- Visa services
- Affordable tour packages
- Customized services related to travel insurance
- Home Loans at reasonable rates
- Competitive rates for exchange
- Sale and purchase of major currencies
- Encashment of travellers cheque
- Global transfer
- Instant Cash
- Safe custody for gold ornaments
- Best customer service with minimum response time
- In-house evaluation of gold
- Minimal documentation
- Pre-payment option
- Quick Loan Disbursal
- Online Payments
- Prepaid Visa Card
- Instant Cash
- WEBPAY Facility
- iMuthoot APP
Place in the Marketing Mix Of Muthoot Finance :
Muthoot Finance is an Indian company that started its operations from Kerala and has its headquarters base located at Kochi in Kerala. It has extended its operations to international market to include the places like United States, United Kingdom and United Arab Emirates.
Pan-India presence of Muthoot Finance has spread to most of the states and union territories including 1,240 talukas, 364 districts and 1,072 cities. It has an extensive distribution network that includes 4,400 branches established at several strategic places all over India. Its regional sales offices and efficient and trained workforce helps in easy handling of services and maintains a perfect balance between the products and services of company and its clients via affordable rates.
Price in the Marketing Mix Of Muthoot Finance :
Muthoot Finance has targeted salaried individuals, SME business proprietors, traders, farmers, vendors and small business entities as its potential customers. Its revenues for the financial year 2012 were estimated at 23,000 crore rupees. Its business related to Gold Loan accounts for 99% of its total income.
Muthoot Finance has adopted a reasonable pricing policy and kept its rates affordable and inexpensive along with flexible payment options so that people can easily avail themselves of its services and products. It wanted to penetrate into new markets and has implemented a penetration policy to gain maximum market share.
Promotion in the Marketing Mix Of Muthoot Finance
Muthoot Finance has gained recognition in both domestic and global arena because of its promotional strategies. It has launched informative ad campaigns that are shown via electronic and print media in several popular channels, radio, local and highly popular newspapers, magazines, billboards at most populated places and sides and backs of vehicles to gain maximum brand recognition.
Its ads can be viewed on social media platforms via its own website, YouTube, Facebook and Twitter. It has been the recipient of numerous awards and accolades in recognition of its works like In year 2013, Skoch Financial Inclusion Award, Most Trusted Finance Brand in India in year 2012, Best Rural Outreach in year 2012 and Golden Peacock Award “HR Excellence for 2013”. Muthoot Finance is a believer in philanthropic activities and conducts several CSR activities via Muthoot M George Foundation. It includes tree plantation, scholarships, eco-friendliness and initiatives in the field of health and education.
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