Marketing Mix Of Metlife Insurance Company

MetLife Insurance Company is a publicly traded company of American origins. It is associated with financial services industry and deals in life and health insurance plans. It was founded in the year 1868 and in the year 1915 it changed from Stock-Life-Insurance Company to Mutual Company. MetLife Insurance Company has the experience, vision and global resources to offer financial certainties to its clients in these uncertain times. Some of its competitors are as follows-

• New York Life Insurance
• Allstate
• Delphi Financial Group
• AXA Group
• Allianz

Product in the Marketing Mix Of Metlife Insurance Company :

MetLife Insurance Company is ranked at first position as world’s largest provider of annuities, insurance and employee benefits with ninety million customer base. It has a diversified product portfolio that includes

Life insurance

• Term life Insurance
• Permanent life Insurance
• Universal life Insurance

Disability Insurance

• Individual Disability Insurance
• Business Owners Disability Insurance

Home Insurance

• Homeowners Insurance
• Renters Insurance
• Condo Insurance
• Mobile Home Insurance
• Insurance for Landlords

Auto Insurance

• Motorcycle and RV Insurance
• Boat Insurance
• Car Insurance

Dental Insurance

• Group Dental
• MetLife TakeAlong Dental

Accident and Health Insurance

• Hospital Indemnity Insurance
• Critical Illness Insurance
• Accident Insurance
• Cancer Insurance

Vision Insurance

• Vision Access
• Vision PPO Plan

Annuities

• Variable Annuities
• Index-Linked annuities
• Fixed Annuities
• Income Annuities

Personal plans

• Savings Plans
• Protection Plans
• Childs plans
• Investment Plans
• Health Plans
• Retirement Plans
• Rural Plans
• Monthly Income Plans

Real Estate

• Investment Management
• Capital Markets
• Equity Real Estate

Private Capital

• Tax Equity
• Infrastructure Finance

Agriculture

• Food and Agribusiness
• Farm and Ranch

Place in the Marketing Mix Of Metlife Insurance Company :

MetLife Insurance Company has spread its presence in the United States as well as in international arena through its customers in sixty countries like Argentina, Brazil, Mexico, Australia, China, India, Japan, Malaysia, Nepal, Italy France, Spain, Egypt and Qatar.  It has its headquarters base at New York City in the United States. MetLife Insurance Company conducts its operations with help of acquisitions, organic growth, partnerships, joint ventures, affiliates and subsidiaries and holds the position of market leader in places like Middle-East, Europe, Asia-Pacific Region, Latin America, Japan and the United States.

The company has a strong distribution channel that has helped in creating a strong global presence via its network of agents, direct marketing channels and third-party distributors like consultants, brokers and banks. It has a workforce of more than sixty-six thousand employees to help it in achieving its goals through impeccable services.

Price in the Marketing Mix Of Metlife Insurance Company :

MetLife Insurance Company has ninety largest companies listed in Fortune 500 as its clients. It works with governments, corporations and families and is a recognised leader and leading innovator in offering saving solutions and protection planning plans. Its insurance plans bring in more than 50% of total revenues for the company. MetLife Insurance Company has adopted value-based pricing policy and charges a combination of low and high rates dependent on customer and plan in motion. As the company faces fierce competition in insurance sector it has kept its rates reasonable and affordable so that it does not lose the loyalty of its customers.

Promotions in the Marketing Mix Of Metlife Insurance Company :

 

MetLife Insurance Company in the year 2015 has been ranked at number one position as world’s most admired companies in the insurance sector by Fortune magazine. It recognises emerging power of social media and has set up a marketing team to develop close relations with its customer base through its mediums.

This customer-centric approach has taken MetLife Insurance Company one step forward as it now updates relevant information regularly on its website. It also deals directly with customers through its Facebook page, Twitter and LinkedIn. It has also adopted traditional promotional tools to create and maintain its brand awareness via advertisements in newspapers, magazines and television. MetLife is aware of its social responsibility and has an independent charitable trust MetLife Foundation that offers donations to worthy causes.