Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Marriott – Marriott Marketing Mix

Marketing Mix Of Marriott – Marriott Marketing Mix

January 13, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Marriott is a publicly traded company of American origin. It is associated with tourism and hospitality industry and deals with resorts and hotels. Marriott was founded in the year 1927 by J. Willard Marriott. Marriott believes in global expansion and this has led to its presence in most countries of the world. It faces competition from several hotel chains like-

  • Taj Hotel
  • Starwood Hotels and Resorts
  • Hilton Hotels and Resorts

Table of Contents

  • Product in the Marketing Mix Of Marriott :
  • Place in the Marketing Mix Of Marriott :
  • Price in the Marketing Mix Of Marriott :
  • Promotion in the Marketing Mix Of Marriott :

Product in the Marketing Mix Of Marriott :

Marriott is in the hospitality sector and manages a broad and diversified portfolio of resorts and hotels. It believes in constant upgradation and has evolved over the years with impeccable services and comfortable settings.

Marriott owns and has operations with nearly 30 hotel brands belonging to Classic Luxury, Classic Premium, Distinctive Luxury, Classic Select, Distinctive Premium, Distinctive Select and Classic Longer-Stays. Some of them are The Ritz-Carlton, Sheraton, Delta Hotels, Renaissance, Le Meridien, Westin, Aloft Hotels, Bulgari Hotels and Resorts, Fairfield, Residence Inn and Courtyard. Marriott offers personalised and premium services to its esteemed guests.

It has furnished and air conditioned rooms with homely surroundings and equipped with several amenities like comfortable bed, side table, telephone, refrigerator, free newspaper, free room service, payable laundry-service and tea/coffee maker in every room. Hotel services include conference rooms equipped with the latest technology, banquet bar, courier services, baby-care facilities, fax options, medical facilities, 24*7 internet, wake-up alarm, money exchange, secretary-on-demand, satellite TV and credit card facility.  It has a number of restaurants that offer diversified cuisine options to meet the varied food interests of its guests. Marriott has entered into a partnership deal with Sun Line and has successfully entered the cruise business.

Place in the Marketing Mix Of Marriott :

Marriott has a global presence that has spread to 110 countries with nearly 5,700 properties. It has its headquarters base in Bethesda, Maryland. First Marriott hotel was opened at Arlington in Virginia and the second in Rosslyn neighbourhood of Arlington and since then it has opened its hotels besides the United States in places like India, China, Pakistan, Dubai, Argentina, Thailand, Venezuela, Indonesia, Malaysia, Peru, Canada, Spain, Turkey, Sri Lanka, Bangladesh, Portugal, Mexico, Switzerland and the United Kingdom.

All its hotels are located at prime locations to maintain its distinctive quality and include strategic places like highways, near airports and in central and vital parts of cities. Marriott has a capable and trained workforce that helps in direct dealings with its customers. In the year 1995, it became the first in the hotel business to offer the option of online facilities for reservations.

Price in the Marketing Mix Of Marriott :

Marriott is a multinational company that has targeted upper class, corporate, families, honeymooners, and travellers like premium, business and leisure as its target customers. It believes in serving with integrity and excellence. Its estimated revenues at the end of the financial year 2015 were 14.486 billion dollars and its net income was declared 859 million dollars.

Marriott believes in good food, good services at fair prices and has adopted a premium pricing strategy because it offers value-based prices and services. It provides its distinguished guest’s best possible services and hence charges premium rates accordingly. As it has targeted high-end customers it has been confident of its pricing policies because its guests demand immaculate products and services and are willing to pay for the privilege.

Promotion in the Marketing Mix Of Marriott :

Marketing Mix Of Marriott 2

Marriott occupies the position of market leader in global arena because of its high brand recall. It offers innovative incentives to its clients in order to maintain and reward customer loyalty. Marriott offers free merchandise, vacations, gifts, bonus, upgrading of the room and its facilities as a part of its loyalty program for frequent customers titled Marriott Rewards.

The company has launched high-impact ad campaigns and targeted specific customers to increase its brand awareness. It has received several accolades in recognition of its services and special features. Marriott Marquis Hotel Dubai in the year 2012 was acknowledged as tallest hotel building of the world and Marriott Marquis Hotel Dubai is said to have the highest library by Guinness World Record.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. Marketing Mix of Hilton Hotel and Resorts – Hilton Hotel and Resorts Marketing Mix
  2. Marketing Mix Of ITC Hotels – ITC Hotels Marketing Mix
  3. Marketing Mix Of Hyatt Hotel – Hyatt Hotel Marketing Mix
  4. Marketing Mix Of Club Mahindra – Club Mahindra Marketing Mix
  5. The Marketing mix of Apple inc – Apple company marketing mix
  6. Marketing Mix Of Imagica – Imagica Marketing Mix
  7. Marketing Mix Of Hard Rock Cafe – HRC Marketing Mix
  8. Marketing Mix Of ITC – ITC Marketing Mix
  9. Marketing mix of Home Depot – Home Depot Marketing mix
  10. Marketing Mix Of Cartier – Cartier Marketing Mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Collaboration – Definition, Importance, Types and skills
  • College vs University – Differences, Types, Pros and Cons
  • Common Stock – Definition, Classification and Examples
  • Common Market – Definition, History and Examples
  • Commodity Futures – Definition, Example and Risks
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved