Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Marketing Mix Of Forbes – Forbes Marketing Mix

January 5, 2019 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Forbes is of American origins and a subsidiary of Forbes Inc. It is associated with the media industry and is actually a business magazine that is published twice every week. The first issue of this magazine came out for public viewing in the year 1917 on 15th of September. Forbes was founded by a financial columnist B. C. Forbes together with Walter Drey, who served as his partner.  Its current editor-in-chief is Steve Forbes and Randall Lane serves as editor along with Mike Perlis as CEO.  It faces competition in its field from rival magazines like-

  • Business week
  • Fortune
  • Time

Table of Contents

  • Product in the Marketing Mix Of Forbes :
  • Place in the Marketing Mix Of Forbes :
  • Price in the Marketing Mix Of Forbes :
  • Promotions in the Marketing Mix Of Forbes :

Product in the Marketing Mix Of Forbes :

Forbes is a bi-weekly periodical that has several editions to its name in the global market. It caters to each region by addressing specific needs at that time and place. It is a capitalist magazine related to business and targets entrepreneurs and corporate houses as its potential customers.

By the end of the year 2013, its circulation was estimated at 931,558 copies. Forbes Life and Forbes Asia are some of its magazines and besides English, it is also published in local editions of fifteen languages. It has several products in its kitty and some of them are as follows-

  • Original articles are published in Forbes and these include topics like marketing, investing, industry and finance
  • Magazine reports on several related subjects including law, science, communications and technology
  • Most important product in its kitty for which it is internationally known is rankings and lists. This includes a list naming richest Americans in Forbes 400, top companies in global market through Forbes Global 2000 and its best product is list of World’s Billionaires
  • Contributor model is used by Forbes.com where articles are written and published by contributors directly on its portal
  • Advertisers are allowed by Forbes to publish their posts on its website through a programme AdVoive
Also Read  Marketing Mix of Twitter - Twitter Marketing Mix

Marketing Mix Of Forbes

Place in the Marketing Mix Of Forbes :

Forbes is one of the most recognised and popular magazines that has a global presence in most countries of the world. Its headquarters base is in Jersey City in the United States. In India, it was established as Forbes India in the year 2008 and since then has achieved a huge circulation of nearly 50,000 copies. It also has a wide market in places like United Kingdom, Japan, Israel, Mexico, Middle-East, Romania, Russia, Vietnam, Thailand, Spain and Poland. Forbes.com is its official website and it is accessed by twenty-seven million visitors on monthly basis.

It is the most visited portal related to business in global market.  In the year 2009, according to Times, this financial site was ranked as one of the top five in terms of traffic. Forbes has adopted a wide distribution network that allows its magazines to reach consumers easily through subscription method by newspaper vendors.

Price in the Marketing Mix Of Forbes :

Forbes operates in a very competitive market and faces stiff competition from some high-profile brands. In order to come out as a winner magazine has decided to adopt a competitive pricing policy. This will serve a two-fold purpose. It will help in eliminating competition to some levels and also help in penetrating towards further markets by creating new inroads. It is a premium product but has adopted mid-level premium pricing to make its product affordable to its customers. This value-based policy provides the unique product at affordable prices.

Promotions in the Marketing Mix Of Forbes :

Marketing Mix Of Forbes 2

Forbes has adopted a diversified branding and marketing strategy to create a positive influence on consumer mindset. It is an international brand with a good and solid reputation amongst its customer base. One of its important taglines is “The Capitalist Tool”. Forbes on Radio and Forbes on Fox are two most important shows associated with this prolific magazine that is aired on radio and television respectively.

Also Read  Marketing Mix Of Giordano - Giordano Marketing Mix

Steve Forbes and several of the writers associated with Forbes magazine take part in both shows and offer advice on several investments. In the year 2014, the month of January Forbes announced a deal with app-creator Maz and launched Stream, a social-networking app. It allows sharing and saving visual contents from Forbes.com and magazine with other readers.

Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix Of Costco – Costco Marketing Mix
  2. Marketing Mix Of Canara Bank – Canara Bank Marketing Mix
  3. Marketing Mix Of Close Up – Close Up Marketing Mix
  4. Marketing Mix Of Faber Castell – Faber Castell Marketing Mix
  5. Marketing Mix Of Halls – Halls Marketing Mix
  6. Marketing Mix Of IFB – IFB Marketing Mix
  7. Marketing Mix Of ITC – ITC Marketing Mix
  8. Marketing Mix Of Lufthansa Airlines – Lufthansa Airlines Marketing Mix
  9. Marketing Mix Of Northwest Airlines – Northwest Airlines Marketing Mix
  10. Marketing Mix Of Indian Railways – Indian Railways Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved