Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » Marketing Mix of Brands » Marketing Mix Of Qatar Airways – Qatar Airways Marketing Mix

Marketing Mix Of Qatar Airways – Qatar Airways Marketing Mix

By Hitesh Bhasin | June 7, 2023 | Filed Under: Marketing Mix of Brands

Qatar Airways is associated with the aviation industry. It is a subsidiary and flag carrier of its owner Government of Qatar. Qatar Airways has founded in the year 1993, 22nd November but was able to commence operations from the year 1994, 20th January. It is one of the fastest-growing airlines and has earned a five-star rating because of its services. Qatar Airways faces competition from following companies

  • British Airways
  • Lufthansa
  • Etihad Airways
  • Emirates

About Qatar Airways

  • Type: Airline
  • Industry: Aviation
  • Founded: 1993
  • Founder: Sheikh Hamad bin Khalifa Al Thani
  • Headquarters: Doha, Qatar
  • Area served: Over 160 destinations worldwide
  • Current CEO: Akbar Al Baker
  • Number of employees: 43,000
  • Major products: Passenger and cargo transportation

Table of Contents

  • Product in the Marketing Mix Of Qatar Airways :
  • Place in the Marketing Mix Of Qatar Airways :
  • Price in the Marketing Mix Of Qatar Airways :
  • Promotion in the Marketing Mix Of Qatar Airways :

Product in the Marketing Mix Of Qatar Airways :

Qatar Airways is one of the most popular commercial airlines. It offers both passenger and cargo services. Its freight branch Qatar Airways Cargo is ranked at the third position in the world as largest cargo-carrier. Qatar Airways offers its services with help of a fleet that includes one hundred and ninety-two aircraft. Its diversified range of services include-

  • First Class services include seats with legroom of 6.5 inches and equipped with massage functions. It unfolds to become flat beds. Airways also offer entertainment options to its passengers.
  • Business Class seats can be unfolded to form horizontal beds. Qatar Airways offers massage functions and beverages like champagne and wine.
  • Economy Class has a seat pitch of 34 inches. Qatar Airways offer individual TV screens with touch facility.
  • Oryx One is Qatar Airways in-flight entertainment system. Most of the aircraft have personal television screens. It offers Onboard-Connectivity WI-Fi and a passenger can access emails, send MMS and SMS and browse the internet to his heart’s content.
  • The Premium Terminal is at Doha International airport and is meant for business and first class passengers. It offers duty-free shopping, check-in, play and nursery area, conference rooms, sauna, spa-treatment rooms, restaurant and Jacuzzi.

Marketing Mix Of Qatar Airways

Place in the Marketing Mix Of Qatar Airways :

Qatar Airways caters to an international audience and has spread its network to include several global routes. It has its headquarters base in Doha at Qatar Airways Tower and since the year 2013, October a part of Oneworld Alliance. Qatar Airways functions via hub-and-spoke network and has linked one hundred and fifty destinations in global arena across places like Oceania, South America, North America, Middle-East, South Asia, Far East, Europe, Central Asia and Africa with its base hub at Hamad International Airport.

Also Read  Marketing Mix of Nordstrom

Qatar Airways is a fully-owned subsidiary that operates with help of its numerous divisions like Qatar Executive, Qatar Distribution Company, Qatar Aviation Services, Qatar Duty-Free, United Media Int, Qatar Airways Holidays, Doha International Airport and Qatar Aircraft Catering Company. It has a strong and capable workforce of forty thousand employees that offers immaculate services.

Price in the Marketing Mix Of Qatar Airways :

Qatar Airways has positioned itself as premium airlines of international level with five-star ratings. It has targeted middle and upper-middle section of society along with corporate clients as its potential customers. Pricing of any airlines is dependent on several internal and external factors.  Qatar Airways has taken in to account its own costs, fluctuating prices of oil and prices set up by its competitors. It faces stiff competition from several rival companies. Qatar Airways has implemented a Going-Rate pricing strategy and kept its ticket prices marginally closer to prices set up by other airlines.

Promotion in the Marketing Mix Of Qatar Airways :

Marketing Mix Of Qatar Airways 2

Qatar Airways recognises the impact of good advertising on an organisation. It has adopted several promotional policies to create positive brand awareness. It has launched ad campaigns via television, corporate videos and its own website. Qatar Airways has a Privilege Club loyalty program and has a tie-up with several car rentals and hotels on an international level and a reciprocal agreement with Gol Transport Aereos and Middle-East airlines. It rewards its loyal customers with several benefits.

Qatar Airways has entered into several sponsorship deals to increase its visibility in a consumer market. Since the year 2005, it has sponsored on Sky News weather forecasts. It became primary shirt sponsor of FC Barcelona in the year 2013, July and in October 2016 became associated with Sydney Swans as Official International Airline Sponsor. During Skytrax Awards ceremony in years, 2009 and 2010 Economy Class of Qatar Airways was awarded Best in the world.

Liked this post? Check out the complete series on Marketing Mix

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix of Etihad Airways – Etihad Airways Marketing Mix
  2. Marketing Mix Of Jet Airways – Jet Airways Marketing Mix
  3. Marketing Mix Of Kenya Airways – Kenya Airways Marketing Mix
  4. Marketing Mix of British Airways
  5. Marketing Mix of Qantas Airways
  6. Marketing Mix of LG – LG marketing Mix
  7. Marketing Mix of Hewlett Packard – HP marketing mix
  8. Marketing Mix Of Apollo Tyre’s – Apollo tyre’s marketing mix
  9. Marketing Mix of Bajaj – Bajaj Marketing Mix
  10. Marketing Mix of Home Depot – Home Depot Marketing mix
Not found what you are looking for? Search this website.

Comments

  1. Scott says

    Hi Hitesh Bhasin,

    I am in Canada and even over here, there was a Qatar airways plane that stopped in Calgary for a passenger emergency from Doha to Sanfransico and i saw the Qatar Airways plane, what a beautiful plane, with a beautiful paint scheme and very modern jet liners….way ahead of Canada!

    I have read about the success of Qatar ?? Airways, and i want to say a big well done and keep up the good work. Truly amaizng what Qatar has done,beautiful airline, staff, culture and modern fleet. Congratulations on being a sponsor for the 2022 fifa ?? world cup too!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Digital Marketing: Definition, Importance, Types, Skills and Tools
  • 9 Characteristics of Quality
  • What is Television Advertising? Characteristics, Types & Examples
  • What is Women Entrepreneurship? Features, Functions and Characteristics
  • Consignment Sales: Definition, Advantages and Disadvantages
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved