Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • Marketing News
  • About Us
    • Contact Us
  • Academy
Home » Marketing Mix of Brands » Marketing Mix Of Kenya Airways – Kenya Airways Marketing Mix

Marketing Mix Of Kenya Airways – Kenya Airways Marketing Mix

May 22, 2023 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Kenya Airways Limited is simply referred to as Kenya Airways and is a flag carrier of its native country Kenya. As the name suggests it is associated with the airline industry. It was founded in the year 1977 on 22nd of January but it started its operations from 4th of February year 1977.

At its onset, Kenya Airways was fully owned by Government of Kenya but in the year 1996, it became a public-private company with Government of Kenya being its major shareholder. It is a member of African Airlines Association as well as Sky Team. It faces competition from the following airlines-

  • Qatar Airways
  • Emirates
  • Ethiopian Airlines
  • EgyptAir
  • South African Airways

About Kenya Airways

  • Type: Airline
  • Industry: Aviation
  • Founded: January 1, 1977
  • Founder: Government of Kenya
  • Headquarters: Embakasi, Nairobi, Kenya
  • Area served: Africa, Europe, Middle East, Asia
  • Key people: Michael Joseph (Chairman) and Allan Kilavuka (CEO)
  • Number of employees: 4,000+

Table of Contents

  • Product in the Marketing Mix Of Kenya Airways :
  • Place in the Marketing Mix Of Kenya Airways :
  • Price in the Marketing Mix Of Kenya Airways :
  • Promotion in the Marketing Mix Of Kenya Airways :

Product in the Marketing Mix Of Kenya Airways :

Kenya Airways is a leading airline that operates in a domestic and international circuit carrying passengers and cargo. It offers up-to-date facilities and top-class products to its customers including on-air and on-ground services to its esteemed clients.

By the year 2016, November, Kenya Airways had a fleet of forty-five airlines including Boeing 737-300F, Embraer ERJ-190, Boeing 737-700 and few others to carry out its operations successfully. In-flight services are divided into divisions or class. Entertainment options vary according to the class being travelled and are also dependent on the particular aircraft. Audio channels, overhead screens, background music and in-seat individual touchscreens are offered to every passenger.

Kenya Airways has a frequent flyer program titled Flying Blue which was launched in the year 2005. Members of Platinum Elite and Gold Elite club are offered services in JV Lounge and these are for passengers flying with Kenya Airways and also with its partner airlines. Services at Simba Lounge are only for business passengers of Kenya Airways. Kenya Airways has a highly efficient maintenance system for overhauling, upholding and checking of aircraft.

Also Read  Marketing Mix Of Santander - Santander Marketing Mix

Marketing Mix Of Kenya Airways

Place in the Marketing Mix Of Kenya Airways :

Kenya Airways is one of the top Sub-Saharan operators. It has its headquarters base at Embakasi in Nairobi with Jobo Kenyatta International Airport as its main hub. It operates its flights on both domestic and international front. Kenya Airways undertakes on a weekly basis forty-five cargo and passenger flights to twenty-four international destinations that include seven in Europe and rest in Asia and African countries.

It has a strong distribution network that includes International offices in twenty-two countries, twenty-four general sales agents located in eighteen countries, twenty-six cargo agents and ninety-seven travel agents. Kenya Airways has an official website, from where it is easy to book, cancel and get detailed information about the airlines. The company has tie-ups with travel agents and customers can also get relevant information from their social platforms.

Price in the Marketing Mix Of Kenya Airways :

Pricing policy of a firm is vital as it has a direct effect on performance outcomes. Kenya Airways has adopted a fair pricing policy for all its products and services. It offers fares at reasonable rates so that people travelling in both economy and business class can easily afford its prices. Rates are dependent on the class and flight a passenger wants to travel in.

Kenya Airways wants to make further inroads in the consumer market but has to face a stiff competition from other rival airlines. Hence it has also adopted both competitive and penetration pricing strategy as this will help it in both penetrations and in its dealing with competitors.

Promotion in the Marketing Mix Of Kenya Airways :

Marketing Mix Of Kenya Airways 2

Marketing policy of Kenya Airways includes creating a positive awareness of its brand in the consumer market. Msafiri is the in-flight magazine of the airways and is offered to every passenger irrespective of flight or class he/she is travelling. Kenya Airways has adopted an aggressive marketing plan and has launched several campaigns via electronic and print media. Its commercials are shown in several popular channels of television and are printed in various travel magazines and newspapers. Kenya Airways has utilised social media to its maximum capacity. Its ads are shown at frequent intervals on various travel sites, YouTube, Facebook and Twitter.  An interested client can easily get relevant information from its official website.

Also Read  Marketing Mix of Airtel

Liked this post? Check out the complete series on Marketing Mix

About Hitesh Bhasin

Hitesh Bhasin is the CEO of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

Related posts:

  1. Marketing Mix of Etihad Airways – Etihad Airways Marketing Mix
  2. Marketing Mix Of Jet Airways – Jet Airways Marketing Mix
  3. Marketing Mix Of Qatar Airways – Qatar Airways Marketing Mix
  4. Marketing Mix of British Airways
  5. Marketing Mix of Qantas Airways
  6. Marketing Mix of DANNON – DANNON Marketing Mix
  7. Marketing Mix Of Cheesecake Factory – Cheesecake Factory Marketing Mix
  8. Marketing Mix of Credit Suisse – Credit Suisse Marketing Mix
  9. Marketing Mix of Easyday – Easyday Marketing Mix
  10. Marketing Mix Of Future Group – Future Group Marketing Mix
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Top 28 HelloFresh Competitors (Updated in 2023)
  • Top 30 Booking.com Competitors (Updated in 2023)
  • Top 30 Shopify Competitors (Updated in 2023)
  • Top 27 Salesforce Competitors (Updated in 2023)
  • Top 23 Google Competitors in 2023
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved