Marketing Mix Of DHL- DHL Marketing Mix

DHL is a division of the German Logistics Company founded in 1969 named Deutsche Post DHL. Today DHL Express has more than 3,25,000 employees across the globe. DHL Express is a logistic company that provides air and sea mail services to individuals as well as enterprises.

It was in the late 1970s when the company started to expand across the globe, earlier its services were limited to Germany. DHL Express was started with a motive to provide delivery services in offshore and inter-continental regions but the success of FedEx at the international level inspired the people behind DHL to expand.

With 3,25,000 employees working round the clock, today DHL is successfully catering to people living across Continents. DHL Express has leveraged a better alternative of FedEx.FedEx certainly happens to be one of the biggest competitors of DHL; Blue Dart is one of the many other competitors of DHL at the international level.

Product in the marketing mix of DHL

Since 1970s DHL has constantly evolved itself to cater a wider audience. Customer retention has coaxed the enterprise into developing a customer grievance management section that overlooks the customer relationship.

The premier product of DHL Express continues to a delivery facility. Individuals and reputed enterprises from around the world have been making the best use of the available delivery and courier services to send their best wishes and best products to the loved ones and customers, respectively.

DHL Express has provided the startups from around the world with the much-needed facility and infrastructure to make their online dreams a reality. E-commerce businesses have been subtly empowered by logistics services provided by DHL Express.

Places in the marketing mix of DHL

Ever since FedEx acquired the unexpected success, DHL Express has been on a role and has expanded to some of the countries where delivery was next to impossible. DHL Express has made it easier for citizens of a lot of countries to send and receive packages across country and continents, here are some of the countries DHL expanded to and changed the way people send and receive packages:

• Soviet Union
• Iran
• Iraq
• China
• North Korea
• Vietnam
• Cuba

Today DHL Express caters to a global audience and has established headquarters in varied parts of the world to facilitate easier functioning. Here’s a list of headquarters situated across the globe:  

• Plantation, Florida, United States of America
• Asia Pacific headquarters are located in Singapore, Malaysia, Hong Kong and China
• Leipzig, Germany for European countries

Pricing in the marketing mix of DHL

Pricing is something that helps people make the better choice while sending packages. Birth of e-commerce industry has certainly affected the logistics pricing for better. The competition between logistic enterprises to be the best partner has forced them to improve accountability and also bring down prices.

Today the world gets to enjoy better pricing for product shipment. Small-scale enterprises and individuals, everyone is satisfied and happy with the quality services these logistic enterprises are providing with.

The pricing depends upon a lot of factors including:

• Weight of the product
• Nature of product: if the product is glass or electronic device then additional insurance charges is applied.
• Nature of delivery selected; instantly delivery, regular delivery or speedy delivery
• Distance to be covered by the package
• The consignment size: only matter in case of e-commerce or entrepreneurial transactions

Promotions in the marketing mix of DHL

Competing with FedEx and UPS at international level has forced DHL Express to up its game by acquiring the best of business practices, customer relationship management system and marketing campaigns. In the contemporary world, every logistic enterprise is looking forward to acquiring e-commerce based contracts because with e-commerce contract, packages come in abundant amount, which helps them recover the entire cost of transportation without undergoing any kind of loss.

DHL has collaborated with varied governmental entities and organisations to work for the betterment of countries and has acquired popularity through these events. It has been a part of the Make in India campaign.

DHL express has always believed in sharing information with people hence they have also released video of their warehouses giving people a virtual tour of how things work in their warehouses.