Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Marketing Mix Of Symantec – Symantec Marketing Mix

May 22, 2023 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Symantec Corporation is commonly referred to as Symantec and is a publicly traded company of American origin. It is a technology company associated with IT industry. Symantec was founded in the year 1982, 1st March by its founder Gary Hendrix. It is listed at 379th position in Fortune 500 company list and has become one of the most popular and largest software companies in the global arena. Symantec faces competition from several rival companies and some of its competitors are as follows

  • AVG Technologies
  • Kaspersky Lab
  • Intel Corporation
  • IBM Corporation
  • SecureWorks Corporation
  • Comodo Group Inc
  • EMC Corporation
  • Microsoft Corporation
  • Trend Micro Inc

About Symantec

  • Type: Cybersecurity software and services company
  • Industry: Information technology
  • Founded: 1982
  • Founder: Gary Hendrix
  • Headquarters: Tempe, Arizona, United States
  • Area served: Worldwide
  • Key people: Hock E. Tan (Chairman) and Greg Clark (CEO)
  • Number of employees: 47,000+

Table of Contents

  • Product in the Marketing Mix Of Symantec :
  • Place in the Marketing Mix Of Symantec :
  • Price in the Marketing Mix Of Symantec :
  • Promotion in the Marketing Mix Of Symantec :

Product in the Marketing Mix Of Symantec :

Symantec offers solutions related to storage, security and system management in order to manage business entities. Its client list includes large global organisations, small business houses and individual consumers. Symantec has put its onus on eliminating risks to technology and information. Its diversified portfolio includes

Products

  • Data Center Security
  • Email security Cloud
  • IT Management Suite
  • End-Point Protection Cloud
  • Advanced Threat Protection
  • Data-Loss Prevention and CloudSOC
  • VIP Access Manager
  • Managed PKI Service
  • VIP
  • Encryption
  • Data-Loss Prevention
  • Code Signing Certificates for Microsoft
  • TLS/SSL Certificates
  • Endpoint Encryption
  • Ghost Solution Suite
  • Endpoint Protection Cloud
  • Code Signing Certificates for Java
  • Complete Website Security
  • SSL Certificates
  • Certificate Lifecycle Platform
  • Mail Security for Microsoft Exchange

Services

  • Education Services
  • Cyber Security Services
  • Customer Success Services
  • Consulting Services
  • Unified Endpoint Protection Cloud Service

Symantec offers solution to local, state and Federal government along with several industries and firms like

  • Healthcare
  • Retail
  • Automotive
  • Education
  • Industrial Control Systems
  • Global Service Providers
  • Financial Services
  • Cyber Insurance
  • Internet of Things
  • Office 365
  • Next Generation Endpoint
Also Read  Marketing Mix Of Hummer - Hummer Marketing Mix

Marketing Mix Of Symantec

Place in the Marketing Mix Of Symantec :

Symantec started its operations from American soil and has its headquarters base at Mountain View in California. It has spread its product presence to a worldwide market and it includes nearly fifty countries like China, Saudi Arabia, Canada and the United Kingdom. In India it has established development centres are Bengaluru, Chennai and Pune. Symantec has increased its market share considerably by following a policy of mergers and acquisitions.

It has a widespread distribution channel that includes a trained workforce of more than eleven thousand employees. Its Antivirus products are available at most of the IT shops as well as on online portals. It has its website to offer latest news, training assets and product information with a single click. Symantec offers help with multi-platform software and global support and delivery infrastructure to maximise technology investments.

Price in the Marketing Mix Of Symantec :

At the end of the financial year 2015-16, estimated revenues of Symantec were posted at 3.6 billion dollars with profit at 2.488 billion dollars and its total assets were valued at 11.76 billion dollars. Its Antivirus software accounts for nearly 50% of its total revenue figures. Entry of new players has resulted in stiff competition for Symantec. It has adopted a competitive pricing policy to gain maximum advantage in the market over its competitors.  Its reasonable and affordable product prices have resulted in greater sales and larger revenues making it one of the in-demand software-related organisations in the world.

Promotion in the Marketing Mix Of Symantec :

Marketing Mix Of Symantec 2

Symantec realises the power of good advertising and hence has adopted several measures to increase its visibility. It wants the consumer to know about its brand and related products and services and hence has taken part in event-centric programs. Symantec has also undertaken other advertising means to garner positive brand exposure by taking part in mobile tours and sponsorship deals. In order to create a direct channel of customer participation, Symantec has taken help of social media platforms like blogs and its own website. The company encourages interested parties to enrol in its Symantec Partner Program and gain access to numerous materials and tools offered to partners.

Also Read  Marketing Mix Of Guinness - Guinness Marketing Mix
Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing mix of Manchester United – Man U Marketing mix
  2. Marketing Mix of DANNON – DANNON Marketing Mix
  3. Marketing Mix Of Cheesecake Factory – Cheesecake Factory Marketing Mix
  4. Marketing Mix of Credit Suisse – Credit Suisse Marketing Mix
  5. Marketing Mix of Easyday – Easyday Marketing Mix
  6. Marketing Mix Of Future Group – Future Group Marketing Mix
  7. Marketing Mix Of Hot Wheels – Hot Wheels Marketing Mix
  8. Marketing Mix Of JK Tyres Ltd – JK Tyres Ltd Marketing Mix
  9. Marketing Mix Of Leapfrog – Leapfrog Marketing Mix
  10. Marketing Mix Of Mattel – Mattel Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved