Many people think of door to door sales as an ancient technique. The newer generations do not even know that it exists. But few people…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Basic Research?
Definition: Basic research is the research conducted to improve scientific research and scientific theories undertaken to improve understanding or for better prediction and is also…
73 Motivational Sales Quotes to empower your team
The sales job is considered one of the most lucrative jobs in the market, and at the same time, it is one of the toughest…
What is a Sales Chart? Types, Content And Tips
Every business expects to generate sufficient sales revenue so that it can cover all its expenses and get a net profit. Because of this, many…
17 Must Have Sales Associate Skills
Sales are considered one of the most popular career choices. There are various sales job roles that one can consider to start their career in…
Sales And Operations Planning (S&OP) – Meaning and Importance
Sales and operations planning is a process which helps in managing the demand and supply of manufacturer by collaborating the sales and operations department to…
Pricing Methods – Cost Oriented and Market Oriented Pricing
The name of the title gives you an idea of what would be the topic of this article. The price of a product is one…
10 Causes of Urbanization – Positive And Negative Effects of Urbanization
When it comes to causes of urbanization, the two primary reasons that occur in mind are the natural population increase and rural to urban migration….
Warehouse Management System (WMS) – Types, Features, Advantages
The warehouse management system is the software and process which allows companies to administer and control the operations of their warehouses from the time material…
Category Management – Definition, Benefits, Methodologies & Challenges
The retailers around different corners of the world employ various policies to manage the organization and to step forward in the direction of high profit…
Product Knowledge – Meaning, Importance and Types
With the help of Product Knowledge, a company communicates essential information about any product or service. Product knowledge is used to inform audiences, investors, media…
Personal Branding: Definition, Importance, and How to build one
What is Personal Branding? Personal branding is the process whereby individuals and entrepreneurs market themselves and their careers as a business brand with a notable…
Political Environment: Meaning, Examples & PEST (ELI) Analysis
What is the Political Environment? The political environment is the total of a nation’s laws, governmental policies, and institutions that affect the business landscape. Political…
Target Population – Definition and Examples
In this article, you will learn about what is target population, the definition of the target population, and a few examples of the target population…
What is Guerilla Marketing? Definition, Types, Ideas & 10 Examples to Inspire You
Guerrilla Marketing, named after the surprise tactics synonymous with guerrilla warfare, is an innovative advertising strategy designed to catch its target audience off guard. This…
How to Determine Selling Price? Calculation and Usage
Selling price is defined as the price at which a particular commodity, product, goods, or service is sold to the buyer by this weather. Generally…
Leader Pricing Strategy – Meaning, Pros And Cons
An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
7 Steps To Conduct A Sample Survey
The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
What is Steeple Analysis? Meaning and Factors
Steeple analysis is one of the many strategic planning tool used by organizations for their strategic planning and positioning in the market. Most companies use…
How to make a Sales Pitch?
The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the sale of the product…
Sales Agreement – Meaning, Components and Samples
Sales Agreement can be understood as a contract in which Seller and Buyer agree upon the terms and conditions of the purchase. You must have…
Advertising Strategy in Marketing (Definition and Types)
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Niche Marketing – Definition, Meaning, Advantages, Ideas
Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
What is Direct Response Marketing? Definition & Examples
Direct response marketing is a type of marketing strategy that instantly connects with high-quality prospects and compels them to an immediate and favorable response. Direct…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
Heisenberg Uncertainty Principle – Meaning, Origin, Formula
Heisenberg Uncertainty Principle that technically suggested uncertainty in the behaviour of microscopic particles has its vast philosophical implications in understanding our relationships with this universe….
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Consultative Selling – Definition, Meaning, Techniques, Examples
When salespeople opt for an investigative approach by asking questions to get quality responses from the prospects to find out their pain points so that…
What Is Fill Rate? Definition, Meaning, Formula, Examples
Fill Rate is associated with measuring the ability of an inventory in meeting the demand of the customers. So, the percentage of customers that can…
Rate Card: Meaning, Definition, Terms and Advantages
Definition A Rate card is a pricing chart that helps outline the expenses for clients or businesses looking to place advertisements or utilize media services….
What is Product Development? Definition, Meaning, Phases
Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
Shelf Talkers – Definition, Objectives, Tips, Advantages
Retail stores have changed dramatically in the past few decades. Earlier, one retail store was dedicated to the sale of one type of product. But…
Loyalty Program – Definition, Importance and Types of Loyalty Programs
Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to…
Customer Centric – Definition, Meaning, Characteristics, Advantages
Definition Customer Centric is defined as a process which starts and ends with only one thought, and that is customer satisfaction. It is neither a…
Material Handling: Definition, Objectives, Importance, Types
People moving material and final goods from one place to another is a common sight in a company which produces some physical products. Raw material…
What is Lead Management? Definition & Best Software & Tools in 2026
Lead Management is best described as a customer acquisition funnel that starts with finding new customers and finishes with closing transactions. Every organization requires an…
Operations Research – Types, Advantages, Disadvantages
Operations research, popularly known as OR, is a scientific research method or a mathematical technique to determine the right decision for a problem. Operations research…
What is Interactive Marketing with Definition & 5 Best Examples?
Interactive marketing is a two-way approach to marketing focused on interaction and collaboration as per the reaction and inclination of the customers. It is also…
What is Quality Assurance (QA)?
Quality Assurance (QA) is the practice of assuring that the quality of a product or service throughout its life cycle, from design to delivery meets…
Recency Effect – Meaning, Examples and Role
As per many psychological theories, when you will be asked to recall the items in any order from a list, there are brighter chances that…
