Marketing is an essential part of any business. It helps build a strong brand presence, increase sales, and reach new market customers. Companies can use…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Critical Reading – Overview, Objectives and Strategies
Critical reading is defined as reading in a scholarly context. The focus and attention of critical reading are to the words identifying the author’s viewpoints…
What is Foot-in-the-Door Technique? How to Use It Successfully for Persuasion
A respondent who complies with a small initial request is more likely to agree to a larger request! Foot-in-the-door (FITD) is a compliance strategy in…
Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
Service Marketing – Definition, Importance, Characteristics and Strategy For Marketing
Definition: Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services…
Consumer – Definition, Types and Research
Who is a Consumer? Definition: The consumer is an individual, person, or thing who decides to purchase products and hire services catering to personal tastes,…
Marketing Ethics – Definition, Importance, Role and Examples
Marketing ethics is one of the most effective long-term branding, word-of-mouth, and trust-building strategies for optimizing the presence, leads, sales, and conversions of a product…
Who are Brand Ambassadors? Their Importance to Businesses
Brand Ambassador Definition A Brand Ambassador is a person hired by the company to represent the brand in a positive light and promotes its offerings…
The Servqual Model – Definition, Dimensions, Gaps and Advantages Service
SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
What is Survey Research? Objectives, Sampling Process, Types and Advantages
What is Survey Research? Survey Research is the process of surveying or preparing questions targeted to a group of people to extract a particular field…
What is Mobile Marketing? Definition, Steps & Top Trends for 2025
Mobile marketing refers to the practice of promoting products and services through the use of mobile devices like smartphones and tablets. It refers to the…
Wholesaling Definition – Meaning, Importance, Functions and Types
Wholesaling is defined as purchasing goods directly from the manufacturer at a discount and then selling it to retailers for a comparatively higher price. Following…
Account-based Marketing (ABM)
ABM is a well-targeted marketing strategy in which the Marketing and Sales team align and collaborate for ensuring personalized, engaging, and delightful buying experiences for…
What is Brand Mantra and how to develop one? (With Examples)
Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
Emotional Branding – Definition, Meaning, Stages and Examples
Emotional branding revolves around a business strategy that connects with existing and potential customers on a personal level by establishing an emotional connection. Emotionally triggered…
Law of Effect by Edward Thorndike – Definition and Meaning
Law of Effect Definition The Law of Effect refers to the principle of connections that says that we human beings tend to repeat those behaviors…
Electronic Retailing or E-tailing | Definition and Meaning
Electronic retailing or e-tailing is a B2B or B2C sales of goods and services via the internet. Because of such a way of functioning, e-tailing…
Consumer vs Customer
Consumer vs Customer is a quite common analysis which is often done because people often get confused in between the two terms and interchangeably use…
Carl Rogers Theory | Rogers Humanistic Theory of Personality
Carl Ransom Rogers was an American who became a very well-known name in the field of psychology. He was born to Julia and Walter Rogers…
Registered Trademark Symbol | Meaning, Usage and how to write?
The registered trademark symbol or ® acknowledges that the preceding symbol or word is a trademark legally registered with the office of the national trademark….
Secondary Research – Meaning, Objectives, Process, Pros and Cons
Research is the process of collecting data, analyzing them, and arriving at results or conclusions. A proper research model is designed to conduct studies in…
What is Customer Engagement? Definition, Importance, Strategies & Metrics
Customer engagement is an emotional connection that a customer feels for a brand because of the ongoing interaction between both. It involves all the interactions…
5 M’s of Advertising (Definition and Elements)
What are the 5 M’s of Advertising? 5 m’s of advertising stand for Mission, Money, Message, Media, and Measurement. These five m’s serve different purposes…
Idea Generation – Definition, Sources, Techniques and Examples
Idea generation is developing new ideas and converting them into tangible activities. It entails brainstorming as many ideas as possible, determining how to employ them,…
What is a Communication Plan? Definition and Importance
Definition: A communication plan helps a company plan how to reach its audience. Communications planning helps firms provide a clear, measurable message. Modern marketing methods…
Promotional Pricing: Definition, Types, Importance and Advantages
What is Promotional Pricing? Promotional pricing is defined as a pricing strategy intended to attract interest and increase sales in the short term. Getting maximum…
Greenwashing – Definition, Examples and Tips to avoid
Greenwashing is a misleading act of an individual, organizations, industries, governments, etc. who promote their goods and services as eco-friendly through marketing, packaging, mislabelling, or…
Retail Manager – Responsibilities and Career In Retail
A retail management job will provide you with the opportunities to make your store work and make you in charge of it. you will be…
Green Retailing – Concept, Advantages and Ideas
Green retailing is a modern concept of retailing in which a retail business is managed by taking the benefits of eco-friendly processes. This concept is…
Difference Between Outbound logistics and Inbound Logistics
Logistic activities are an integral part of every manufacturing organization. These activities are part of the day-to-day activities of the organization. Logistic activities can be…
Marketing Tools
Marketing tools are crucial in alleviating, automating, empowering, and optimizing the marketing endeavors of a company. They also play an effective role in product development…
What is Audience Profile? Definition & Steps to Create It
An Audience profile is a target audience profile with a list of all the important characteristics of the targeted audience members who show some potential…
Mass Merchandiser Definition, Concept, Advantages
Definition: Mass merchandiser is a particular retailer or specific retail store, which is known to sell a large number of goods belonging to different categories…
Buyer Readiness State – Different Stages Of Buyer Readiness
What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
What are Public Goods? Characteristics and Aspects
Technology creates all sorts of externalities as an outcome of the production process. Some of these might be positive, while some will be negative externalities….
Primary Research – Meaning, Process and Advantages
Primary research is a research process where data is collected directly from your target audience with questionnaires and other tools. Primary research does not depend…
Qualitative Data Analysis – Importance & Types
Data is the most crucial part of any study. The data can be intrinsic or extrinsic. It depends on the subject and the mode of…
Focus Group Interviews | Purpose, Preparation, and Sample Interviews
Quality research is performed when an organization or institution wishes to test any concept, idea, or product. This qualitative research can be conducted using several…
