What Is Direct Marketing? Direct marketing is a type of marketing and advertising where organizations communicate directly to customers through various channels, including brochures, email,…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Cooperative Marketing: Inexpensive & Underused Marketing Tool
Cooperative marketing involves multiple company partners working together to achieve shared or distinct goals. This technique is most effective for linked businesses because they may…
Product market expansion grid
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company…
Five levels of Customer Satisfaction
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true….
11 different Types of pricing and when to use them
The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important…
What is Defensive Marketing? A Comprehensive Guide to Protect Your Brand
Businesses frequently use defensive marketing methods as an effective marketing tool to protect their market share and anticipate potential new competition. This technique is critical…
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Confusion marketing and the confusion that it causes
Believed to be a controversial strategy of deliberately confusing the customer, the confusion marketing tactic has received much criticism over the years but has still…
7 tips for Channel sales management
There are numerous industries and businesses which work on channel sales and marketing. In channel sales, instead of employing many executives, the company passes on…
Positioning by Product class
Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve…
Positioning by Cultural symbols
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of…
10 factors which determine a good sales personality
Being a sales man or a sales personality in your field is one of the most tough job nowadays due to the number of rejections…
Maintaining the balance between price and quality
The balance between price and quality and the psychological decision making behind it has always been a challenge for marketers. This is because one of…
What is PESTLE analysis? Excellent Business Analysis Tool
A framework for evaluating political, economic, social, technological, environmental, and legal factors! What is PESTLE Analysis? PESTLE is an acronym that represents Political, Economic, Social,…
Beginners guide to Market Segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting…
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand,…
Positioning By Use or Application
Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…
Price Quality approach of Positioning
The price quality approach of positioning uses the relation between price and quality such that it optimally prices a product according to the quality of…
Job responsibilities of sales manager
In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales…
What is Meta Market – Advantages and Examples
What is Meta Market? Meta Market is a virtual marketplace that focuses on providing customers with a range of products or services that are either…
How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised….
Integrated Marketing – Definition, Strategy and Examples
What is Integrated Marketing? Integrated marketing is a process that coordinates all marketing activities and channels toward a common goal. It involves the strategic use…
Types of Market
The types of market you are in determines the type of business strategy you need to have. Strategies for consumer markets are completely different from…
10 Amazing Cold Calling Tips and Advice For Closing Prospects
Most salespeople hate cold calling because it involves a lot of physical work and also you have to face rejection many a times from potential…
What is PEST Analysis? Factors, Applications and Uses
What Is PEST Analysis? PEST analysis (Political, Economic, Social, and Technological) is defined as a framework used to evaluate political, economic, social, and technological factors…
Marketing Management Process: A 5-Step Guide
The marketing management process goes through various stages to ensure the success of a product in an organization. In a challenging business environment, with a…
5 Evergreen sources of prospects
Any sales person will say that to make a strong sales pipeline, you need a strong list of prospects. It is easy to say that…
Positioning by Product Characteristics
Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies…
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
Secondary Market Research for Beginners
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
What is Experimental Research? Definition, Design Types & Examples
Whether it’s running lab tests, conducting field studies, or creating simulations, experimental research is all about diving deep into unexplored territories. It’s about asking daring…
Observational Research
Observational research is a type of qualitative research methodology that relies on the observation and analysis of behavior in the “real world.” You may understand…
19 Great Ways to Market Yourself in 2025 (With Examples)
Marketing yourself is about showcasing your abilities and building your persona. This process involves creating a unique brand identity through your mission, values, and ambitions,…
Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
Shopping Products – Characteristics and Types
Shopping products are products that fulfill the needs, wants, and desires of the end-users. You can find these products in stores or online through retailers…
12 hilarious jokes on customer service
1) Liked this post? Check out the complete series on Customer Management
What is Internal Marketing? Definition, Importance & Internal Communications Trends for 2025
Internal marketing is the internal promotion of a company’s mission, goals, products, and services with the employees and staff members to help employees understand the…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
What are Specialty Products? A Complete How-To Guide
Specialty Products are the cream of the crop of consumer goods. Whether it’s a rare vintage wine or an exotic spice, or a luxury watch,…
