Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Holistic Marketing Concept
Holistic marketing involves integrating all marketing channels and departments within a company to create a seamless and cohesive customer experience and improve overall success. It…
Mass Market – Definition of Mass market and explanation
A broad market with high sales and a vast number of end users is referred to as the mass market. Mass markets are present in…
What is Marketing Myopia? Definition, Examples, and How to Avoid It
Marketing myopia happens when businesses concentrate on short-term advantages over long-term objectives and client needs, risking relevance and growth. To avoid this, companies must prioritize…
What are the needs, wants and demands of marketing?
Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
How to Implement a Customer-Oriented Marketing Strategy
A customer-oriented marketing approach prioritizes addressing customers’ demands in a way that makes them feel valued and appreciated. It is all about developing relationships and…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
Marketing Communication Tools
As we all know, marketing communication is a complex process that makes use of numerous communication tools integrated. Simply put, these tools are a set…
