The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Quantity Discount? Merits of Quantity Discount
The concept of Quantity Discount can be defined as the incentive offered by the seller to the buyer on the purchase of a large number…
What is Macromarketing? Definition, Meaning, and Examples
Definition of Macromarketing The concept of Macromarketing can be defined as the marketing policies, strategies, and objectives that have an influence on society and the…
Organized Retail – Meaning, Advantages and Examples
Organized retail is a sector which consists of the companies which are associated with production or sales of goods and services that operates as private…
12 Types of Retail Formats – Formats of Retailing
The word retail is derived from French words “re” and “tailer” whose meaning is to “cut again”. retail store works exactly as their name describes….
Media Mix Definition – What is Media Mix?
Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular…
What is Relative Market Share? Benefits & Calculation
Definition: Relative Market Share can be defined as the methodology of comparing the brand’s market share against the market share of the competitor’s brand in…
What is Top of Mind Awareness (TOMA)? Definition, Examples & How to Increase It
The concept of top-of-mind awareness can be defined as the first and foremost brand that comes into the minds of customers when prompted about a…
Importance of Inventory Management: Definition, & Benefits
When we come to talk about the Importance of Inventory Management in today’s scenario, it largely applies to manufacture, wholesale, and retail firms. It is…
What is Post Purchase Dissonance? Causes of Post Purchase Dissonance
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which…
What is Tourism Marketing? 15 Strategies in 2026
From hotels and other types of accommodation to car rental services, airlines, restaurants, entertainment spots, and travel agents – tourism marketing encompasses a wide range…
What is a Marketing Agency? Role of a Marketing Agency
The Definition of a Marketing Agency The marketing agencies also referred to as marketing firms are those specialized agencies that help a particular business entity…
What is Retail Shelving? 10 Tips for Retail Shelving
Retail shelving is one of the most important features of retail space design. Perfect retail shelving can enhance the layout design of your retail store…
Importance of Retailing – Why Retail is Important?
Importance of retail marketing cannot be denied for today’s manufacturers. Retail stores play an important role in high-level exposure of businesses and widespread distribution of…
What Is Cross Selling? 3 Steps for cross selling to customers
Cross selling means selling related or complementary products to your existing customers. It is one of the most effective methods of the marketing world. for…
What are Customer Service Goals
The success of any business is dependent upon the achievement of its customer service goals. Not only do they help businesses remain focused, track accomplishments,…
Difference Between Planning And Forecasting (With Table)
Forecasting is the process of predicting what will happen in the future. It is based on past performance and current trends. Planning, on the other…
Who Is A Customer Service Representative and what is his Role?
Upbeat services are the need of the hour as it is all about meeting the expectations of every customer in an exceptional way. A customer…
What Is Customer Success? Concept, Process, Model and Examples
What is customer success and how can you measure it is an important question in today’s scenario. Every company is trying to find the right…
What is Latent Demand? Concept, Importance and Usage
Definition of Latent Demand The term latent demand is used to refer to that situation in which a consumer is unable to satisfy his needs…
What is the Importance of Qualitative Research to an Organization?
Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding…
13 Types of Branding and the Benefits of Branding Explained
Branding is the process involved in creating a specific and unique identity, name, and image of the company or the product in the market and…
What is Sales Tax? Advantages and Disadvantages of Sales tax
A sales tax is a certain percentage of tax imposed by the government on the sales of goods and services. As per the law, a…
6 Contents of a Sales Kit and Advantages of Sales Kit
You must have often heard this term. So, to make it easier for you to understand the meaning of a sales kit, I would first…
Who is Sales Associates and their Responsibilities in Sales Management
Sales associates play a role of an intermediator between company and company’s customers. The job of a sales associate is to sell a wide variety…
15 Types of Marketing Campaigns Popular in 2026 (A Comprehensive Guide)
As half of 2023 has already passed, it’s intriguing to see the evolving landscape of marketing campaigns. According to the most recent report from Dentsu…
What is Event Marketing? Types, Roles, and Examples
Event marketing allows businesses to promote their brand, product, or service by interacting directly with customers. This customer engagement might occur online or in person….
What is a Sales Contract? Elements, Importance and Advantages
What is a Sales Contract? A sales contract is an agreement between a seller and a buyer which includes the delivery and sales of goods,…
4 Main Types Of Marketing Services You can Receive from Marketing Agencies
Marketing Services required by many companies, not every company can afford to have a separate Marketing department in their company. It is the startups that…
What is Marketing Mix Modeling? Comprehensive Guide on How MMM Works
Marketing mix modeling is a data-driven method that combines crucial sales and marketing metrics such as advertising spend, media channels, campaigns, and more to decode…
Importance of Feedback in the Communication Process
Feedback is crucial for personal and professional growth. It helps individuals and teams discover their strengths and weaknesses, enabling growth. Feedback can also be used…
Who is Brand Representative? Role of a Brand Representatives Career
What is a Brand Representative? The Brand Representative is a person hired by the company to help to increase brand awareness and value by representing…
Brand Design – Definition, Importance, Examples and Process
What is Brand Design? Brand Design can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic…
What is Subliminal Advertising? 4 Examples and Types
What is Subliminal Advertising? Subliminal advertising is a type of advertising that affects the minds of target audiences without their being aware of it. The…
What is Offline Marketing? Strategies and Advantages
Offline marketing is used to refer to that type of marketing strategy in which the advertisement of a product is done via offline channels like…
11 Disadvantages Of Franchising – Cons Of Franchising To Your Business
Hearing the success stories of a franchise model usually prompts individuals to make an investment in it. Are you sure you want to adopt it…
11 Benefits Of Franchising – Advantages Of Franchising
Franchising is becoming the new success story as it has enabled people to taste the financial and professional success that they had only dreamed of….
What is Market Architecture? Concept, Importand and Needs
The term market architecture is defined as a map which includes the various types of submarkets and how each of these individual submarkets is linked…
What is Market Attractiveness? Importance, Examples and Factors
The term market attractiveness is used to refer to the various opportunities that are offered to any firm or any organization by the market, by…
What is Neuromarketing?
What is Neuromarketing? Neuromarketing is an emerging field that combines neuroscience insights with marketing methods. Simply said, it is a method of understanding what makes…
