Definition Quota sampling can be defined as a sampling method where a sample of respondents, with specific characteristics and traits, for research is selected from…
Operations Research – Types, Advantages, Disadvantages
Operations research, popularly known as OR, is a scientific research method or a mathematical technique to determine the right decision for a problem. Operations research…
Descriptive Research – Characteristics, Methods, Examples, Advantages
Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the…
What are the Characteristics of Quantitative Research?
No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite…
11 Characteristics of Qualitative Research
Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods…
11 Reasons Why Importance of Research Advice for Business
Research is the building block upon whose shoulders rests the advancement and growth of mankind. It opens the doors of the mind so that we…
Research Techniques – Top 10 Market Researches Methodologies
While conducting research, it should be ensured that the proper techniques and tools of research should be used. Only with the help of proper tools,…
Importance of Quantitative Research
Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both…
14 Benefits of Qualitative Research Explained | Marketing91
Qualitative research deals with non-numerical facts and data. There are many benefits of qualitative research as it relates to subjective human behaviour. It first collects…
What is Field Testing and How to do It? Advantages & Disadvantages
Field testing is an experiment which is conducted on a small scale to evaluate its cost, duration and also monitor its adverse effects and improve…
The 11 Important Steps in Research Design
Research design is critical to the Market Research Process. In a previous article, we have discussed in detail about Research design and the 12 types…
Qualitative Research: Meaning, and Features of Qualitative Research
Qualitative research is defined as a method in which scientific method is used to collect non-numerical data, to determine and understand attributes and behavior of…
Feasibility Study: Meaning, Understanding, Steps, Examples, and Types
Feasibility Study is defined as the assessment of a project that has been proposed by someone. It is analysis and evaluation of a system and…
Sources of Secondary Data and its Advantages and Disadvantages
Data is an important element of any research. The quality of not data decides the quality of the outcome of the research. There are two…
7 Key Differences between Research Method and Research Methodology
Research is an integral part of every small and big business. It is important for an organization to look into new areas and find new…
Research brief: Meaning, Components, Importance & Ways to Prepare
Have you ever faced a situation where a researcher has not exactly given the results that you require? Have you ever discussed research as what…
Key Differences between Qualitative Research and Quantitative Research
Research and development (R&D) is an important department of every organization in the fields such as marketing, science and technology, biology, economics, business, psychology, medicine,…
What are the Applications Of Research? Examples of 4 Sectors
A creative process and a systematic work which is undertaken in order to increase the knowledge which can be but not limited to society culture…
What is the Importance of Qualitative Research to an Organization?
Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding…
6 Different Types Of Research Data Used by Organizations
When scientific methods are used for studying the particular problem is careful consideration for a particular concern is called research. What is a systematic inquiry…
How to Write Research Proposal? Research Proposal Format
A research proposal is written by a researcher to propose a research project. The purpose of writing a research proposal is either to get approval…
Types of interviews in Qualitative Research
The purpose of the qualitative research interview is to study the experiences, views, or belief of an individual on a specific subject or topic. In…
What is Research Design? Type of Research Designs
A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research…
What is Exploratory Research? Types of Exploratory Studies In Sales
Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting…
13 Projective Techniques used in Market Research
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What…
11 Types Of Quantitative Research options that exist for Market Researchers
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative…
9 Types of Qualitative Research used by Market Researchers
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary…
8 Types of Analysis in Research
Data analysis detailed process of analyzing cleaning transforming and presenting useful information with the goal of forming conclusions and supporting decision making. Data can be…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
10 Types of Business Research
The ultimate intention of any business is to increase sales and profit of the business. Business research is can be defined as a process of…
What is a Focus Group? Roles & Feedback of Focus groups
A focus group is a small collection of various people whose reactions are studied about a new product or something similar to determine reactions from…
How to conduct a Market Survey?
When a company grows larger, then any changes they make affect the customers. Thus, if a company wants to keep their customers happy, they need…
Types of Market Research Questions
A common confusion that we get when conducting a market research survey is the market research questions that we should ask from the sample population….
What is Sampling plan and its application in Market research?
Once you are ready with your market research plan, then comes the implementation part. And the first step of implementation is determining your sampling plan….
How to collect primary data for Market research?
Secondary data sources are easily available in the market. Or, the Internet is one of the most common resources being used for secondary data collection….
What is the objective of market research?
There are many reasons that market research is important. If you have not read it yet, then I suggest reading my article on the importance…
Conjoint analysis – Process of conjoint analysis
In one of the editions of “Time” magazine from July 2014, Charlotte Alter has presented a list of new smart gadgets which are supposed to…
Ethnographic research
Ethnographic research is a most interesting form of research – one which supports innovation completely. This is because Ethnographic research can actually give you insights…
4 types of Market research Companies
Market research is a complicated process which involves 6 different steps to be conducted for each market research process that is carried out. There are…
8 Low cost market research ideas
Marketing research is almost mandatory for any firm to move forward because of the changing dynamics of the business environment. In fact, many firms are…
