There are three common types of distribution channels adopted by companies: Intensive Distribution, Selective Distribution and Exclusive distribution Before we delve into selective distribution, let…
3 common Types of Channel conflicts – Levels of channel conflicts
A company establishes a network of distributors and dealers in order to get the products to the end consumers. However, because this network is operated…
Role of Packaging in Marketing and sales of a product
One of the most important elements in the Marketing mix is Promotions. And lately, packaging has become a strong element of the Marketing mix. Some…
How to find distributors for your product or company?
The process to find wholesale distributors for your product can be tricky. It’s important to not only make sure that their goals align with yours,…
What should be the ideal breakup of distribution channel for small businesses?
Having a strong distribution channel is a must for any distribution based business. However, like any other business, there is a lot of leakage in…
What are Reverse Flow Channels and its examples?
One of the traditional methods of channel distribution is when the company manufactures a product, it goes through the channel and reaches the end consumer….
Channel Levels – Consumer and industrial marketing channels
Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer…
Functions of channel members
There are numerous functions of channel members. All of these function utilize scarce resources of the organization. Furthermore, these functions can be better performed through…
Distribution Strategies: Definition, Types and Benefits
In today’s fast paced world, distribution by a company can be an enormous competitive advantage to the company. Most companies target their customers far and…
7 steps to improve your distribution network
A set distribution network does a lot to take your company to new heights. A strong Distribution network works almost like automation, wherein you manufacture…
Intensive distribution and its application in business
There are three main types of distribution in international market including intensive, selective and exclusive distribution. This article mainly deals with Intensive distribution. Intensive distribution…
