NUXJE6S23BGZ Product planning and the formulation of product policies require numerous decisions. Periodically each product needs appraising in terms of its profitability and its ability to fulfill buyer wants. Decisions are made on whether each should be retained, changed or improved, or dropped from the line. Other decision is made on adding new products and on changes on product designed and other features. Still their decisions concern product quality, services rendered in connection with sales, and packaging.
Product decisions are often the shared responsibility or marketing, production, research and development, and financial executives, operating as a product committee. Sales executives provide inputs for these decisions. Their contact with market through subordinates and sales personnel provide them with feedback about product performance and acceptance generally not available from other sources.
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