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Home » Marketing » Page 2

Buyer’s Market – Definition and Strategies

March 14, 2022 By Hitesh Bhasin Tagged With: Marketing

Buyer's Market

A buyer’s market is a situation when supply exceeds the demand letting buyers have upsides over sellers in the price negotiations. Hence, when a situation…

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Buyer Persona – Definition, Importance and Tips

February 27, 2022 By Hitesh Bhasin Tagged With: Marketing

A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…

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Business to Consumer – Definition, Types and Example

July 18, 2022 By Hitesh Bhasin Tagged With: Marketing

Business to Consumer

Business to consumer is a type of business model in which a business sells its products or services to consumers who are the end-users of…

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Business to Business – Models, Examples and Strategies

February 21, 2022 By Hitesh Bhasin Tagged With: Marketing

Business to business is a type of business model in which a business makes products or services for another business instead of an individual consumer…

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Awareness – Definition, Meaning and Examples

January 7, 2022 By Hitesh Bhasin Tagged With: Marketing

Awareness

Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…

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Customer Appreciation – Definition, Importance, Ideas and Strategies

September 4, 2021 By Hitesh Bhasin Tagged With: Marketing

Customer appreciation

Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…

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Soft Launch – Definition, Advantages, Strategy and Examples

August 30, 2021 By Hitesh Bhasin Tagged With: Marketing

A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…

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Marketing Goals – Definition, List of Goals and Examples

August 30, 2021 By Hitesh Bhasin Tagged With: Marketing

Marketing Goals

Marketing goals are the specified aims that any company wants to achieve via its marketing strategy and efforts. Examples of these goals include creating brand…

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What is a Marketing Budget and How to Create one?

August 30, 2021 By Hitesh Bhasin Tagged With: Marketing

Marketing Budget

Marketing budget is an estimation of the amount of money that is required in the promotion campaign of products and services of a business. It…

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Customer Expectations – Definition, Types, List, and how to meet them

August 25, 2021 By Hitesh Bhasin Tagged With: Marketing

Customer Expectations

Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…

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Non-Price Competition – Meaning, Phases, Pros and Cons, Examples

August 25, 2021 By Hitesh Bhasin Tagged With: Marketing

Non-Price Competition

Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…

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Industrial Marketing – Definition, Strategy, Characteristics, Steps and Difference from Consumer Marketing

August 25, 2021 By Hitesh Bhasin Tagged With: Marketing

Industrial marketing is a business-to-business marketing practice that is used for promoting the goods and services of one business or enterprise to another. It is…

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Customer Management – Definition, Elements, Process and Best Softwares

August 25, 2021 By Hitesh Bhasin Tagged With: Marketing

Customer Management

Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…

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Marketing Intelligence – Definition, Components, Data Collection and Benefits

August 25, 2021 By Hitesh Bhasin Tagged With: Marketing

Marketing Intelligence

Marketing intelligence is the process of gathering and utilizing information and data relevant to the marketing decisions of a company. It is collected to make…

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Customer Database – Meaning, Examples, Benefits and Softwares

August 17, 2021 By Hitesh Bhasin Tagged With: Marketing

Customer Database

A Customer Database is a collection of the relevant data associated with the information gathered from each of the existing and potential customers. The customer…

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