Ethical marketing is a type of marketing practice that promotes a brand, product, or service by following marketing ethics and fulfilling social responsibility. Ethical Marketing…
Integrated Marketing Communications – Meaning & Benefits
What is the final purpose of the marketing endeavors of a company? For sure, it is driving up revenues, building brand awareness, and optimizing market…
Boundary Spanning
Boundary spanning is a process of developing external relationships by spanning the boundaries for the accomplishment of the business objectives. It refers to a situation…
Intellectual Property Rights – Overview, Types and Benefits
Ever wrote a poem and posted on Instagram and later found out that some unknown person copied the poem, and now the actual copyright of…
Franchising – Definition, Advantages and Disadvantages
Franchising can be defined as a business relationship between two parties (franchisor and franchisee). Under the franchising business protocol, the franchisor provides the franchisee’s license…
Customer Satisfaction – Definition, Importance and Methods
The consumer is God. The necessity and relevance of a product, brand, and company exist through the consumers’ requirements. Without the support of the consumers,…
Market Cannibalization – Overview, Importance & Examples
What Is Market Cannibalization? Market cannibalization stems from newer product launches that displace an older product’s market, resulting in decreased demand. Market Cannibalization might decrease…
5 C’s of Marketing – Definition, Analysis and Examples
5 C’s of Marketing (Company, Customers, Competitors, Collaborators, and Climate) are useful in analyzing five key areas of a successful and well-defined marketing plan. It…
4 A’s of Marketing Explained With Their Types
4 A’s of Marketing is customer-centric marketing that pays heed to the 4 values that matter most to the customers- Acceptability, Affordability, Accessibility, and Awareness….
Attitude – Definition, Importance, Types and Functions
Attitude refers to the inherent qualities of mind, thinking, feeling, opinion, and character of an individual that might define the personality of that individual. In…
Market Saturation – Definition, Meaning, Types, Reasons and Examples
Market saturation is a scenario where the business meets all the demands of a product or service in the market which means the market growth…
Product Leadership – Definition, Strategy & Responsibilities
The modern-day market has become extremely competitive – to survive in this market; businesses need product leadership. The concept of product leadership is all about…
Foot in the door Technique in Marketing
Foot in the door (FITD) is a persuasive or compliance technique in which it is believed that someone who initially agrees to a minor request…
Consumer Goods – Definition, 4 Types and Examples
What Are Consumer Goods? Definition: Consumer goods are the products that an average user purchases for self-consumption. They are also popularly known as final goods…
Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
