The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
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Definition  The observation method is described as a method to observe and describe the behavior of a subject. As the name suggests, it is a…
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Causal research can be defined as a research method that is used to determine the cause and effect relationship between two variables. This research is…
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No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life.  People quite…
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Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods…
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Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both…
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Research design is critical to the Market Research Process. In a previous article, we have discussed in detail about Research design and the 12 types…
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A creative process and a systematic work which is undertaken in order to increase the knowledge which can be but not limited to society culture…
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Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding…
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When scientific methods are used for studying the particular problem is careful consideration for a particular concern is called research. What is a systematic inquiry…
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A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research…
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Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting…
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In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What…
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Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative…
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Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary…
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