Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting…
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13 Projective Techniques used in Market Research
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What…
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11 Types Of Quantitative Research options that exist for Market Researchers
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative…
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9 Types of Qualitative Research used by Market Researchers
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary…
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What is a Focus Group? Roles & Feedback of Focus groups
A focus group is a small collection of various people whose reactions are studied about a new product or something similar to determine reactions from…
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What is Sampling plan and its application in Market research?
Once you are ready with your market research plan, then comes the implementation part. And the first step of implementation is determining your sampling plan….
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How to collect primary data for Market research?
Secondary data sources are easily available in the market. Or, the Internet is one of the most common resources being used for secondary data collection….
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8 Low cost market research ideas
Marketing research is almost mandatory for any firm to move forward because of the changing dynamics of the business environment. In fact, many firms are…
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Research objectives
Before conducting a market research, your research objectives needs to be defined. Research objectives quite simply answer a simple question – Why are you conducting…
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When to use a professional market research firm? And what to expect from them?
It is good to have professionals help in marketing. But what do you need? Just because they’re there doesn’t mean you have to hire them…
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How market research can help you increase profits?
If used properly, market research can help you add more profits and increase the bottom line of your company. Here is one of the most…
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12 questions that explain the importance of marketing research
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching…
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What is Market research
Whether you want to enter the market with a new product, increase the market base of an existing product or give a unique offering to your…
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Survey – Customer service and brand loyalty
Theoretically we always knew that customer service is very important for a brand. However the same has been proved statistically that it is very much…
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How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised….
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The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
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