Whether you want to enter the market with a new product, increase the market base of an existing product or give a unique offering to your customers, you need Market Research. With your target
Market research
Survey – Customer service and brand loyalty
Theoretically we always knew that customer service is very important for a brand. However the same has been proved statistically that it is very much possible for a customer to shift brand loyalty
How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised. Thus, without investing in time or money, you
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such that in the end you wont need primary
Secondary market research
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This type of market research is quite popular nowadays
Experimental research
When we were in school, we used to carry out various types of experiments in our classes. The experiments were carried to find out the net results when different elements are mixed together.
How to conduct Observational research?
In one of the recent articles, we wrote about experimental research, which involves changing different variables to find out what changes can be made in the system to attract the customer better. However,
Primary market research
In the market research process, secondary market research is the first step which is then followed by Primary market research. What is Primary market research? Primary market research is a process where the
