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Home » Branding » Page 3

What is Brand Philosophy? Importance of having a Brand Philosophy

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Philosophy - 3

Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…

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What is a Brand Statement? Role of Brand Statement and Advantages

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Statement - 6

Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to…

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What is Brand Strength? 4 Factors that Build Brand Strength

May 8, 2020 By Hitesh Bhasin Tagged With: Branding

Brand Strength

A brand strength, closely related to Brand Equity, is the value that is carried by a brand. It’s essentially a marketing term that denotes the…

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9 Benefits of Branding – Importance of Branding

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Branding - 3

Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the…

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20 Types of Brands in the Market

May 8, 2020 By Hitesh Bhasin Tagged With: Branding

Brands - 2

A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…

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What is Brand Adaptation? Brand Adaptation Examples and Challenges

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its…

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What is the Importance of a Brand Logo?

June 28, 2021 By Hitesh Bhasin Tagged With: Branding

Importance of a Brand Logo - 5

A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…

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What are Brand Elements? 10 Different Types of Brand Elements

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Elements - 5

The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and…

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What is Brand Association? 5 Types of Brand Association

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…

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Types of Brand Names

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…

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What is Corporate Identity?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Corporate Identity - 3

The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees,…

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What are Brand Attributes and its Importance in Branding

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Attributes - 3

Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…

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What is Brand Culture? How to build a good Brand Culture?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Culture - 3

Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…

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Who is a Brand Co-ordinator? What is the role of a Brand Coordinator?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Co-ordinator - 3

The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the…

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Who is a Brand Consultant? Role of a brand consultant

December 18, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Consultant - 3

Brand Consultant provides the general and in-depth marketing expertise, brand analysis, and solutions to the companies to help them successfully sell their products attaining the…

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