The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its…
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What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…
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What are Brand Elements? 10 Different Types of Brand Elements
The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and…
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13 Types of Brand Classification
The concept of Brand Classification can be defined as the brand’s frame of reference and the foundation of its positioning. It determines the points of…
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12 Different Types of Brand Personalities
Personifying brand name is the best way to communicate with the target audience in a more effective and engaging way. This way it also appeals…
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What is Brand Association? 5 Types of Brand Association
A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
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Types of Brand Architecture
The structure of the brand within an organizational entity is called brand architecture. The brand architecture shows how different portfolios of the company are related…
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Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
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What is Corporate Identity?
The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees,…
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What is Multi Brand Strategy? Types and Examples
A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the…
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What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
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What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
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Who is a Brand Co-ordinator? What is the role of a Brand Coordinator?
The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the…
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Who is a Brand Consultant? Role of a brand consultant
Brand Consultant provides the general and in-depth marketing expertise, brand analysis, and solutions to the companies to help them successfully sell their products attaining the…
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What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
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