Brand Activation is an art of bringing the brand to life by designing various innovative experiences that drive consumer action. It is one of the best processes to make the brand known to
Branding articles
How to build Brand Reputation?
The concept of Brand Reputation means how the particular brand is viewed and perceived by its existing and prospective customers along with the market as a whole. It is the result of every
What is Corporate Branding?
Corporate Branding is an act of using the brand name of the company in the overall advertising efforts and all the communication to the stakeholders. It is the intangible attitude and spirit behind
Importance of Brand Identity
Brand Identity is how the business wants to present itself in the marketplace and the way it wants to be perceived by the existing and prospective customers. It comprises of all the elements
What is Brand extension?
A brand is a name that is given to a product or service so that it will have an identity to itself. Brands are usually different from products. Brands are basically related to
Keller’s Brand equity Model – CBBE Model by Keller
Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of an organization. This can be done in various
15 tips on Managing Brand Equity
Brand equity management is a challenging topic indeed. Once a company gets started and gains some brand equity, then maintaining the brand equity and the brand valuation is important for the company, whether
Co branding – Definition, Uses and Examples
We are well aware of the popular marketing phenomenon known as product bundling. In product bundling, products from within one brand are bundled together to promote both the products to the customer. So
Brand awareness and its importance to Branding
Brand awareness is actually making the consumer acquainted about a particular brand or product. The availability and existence of a specific brand in the minds of people is very important as we live
What is Brand architecture and what are its advantages?
What is Brand Architecture? Brand Architecture is an important part of any company and can be referred to as a building plan. The main factor that helps in making a strong and durable
Brand Essence – 9 ways to have a strong brand essence
Brand is associated with intangible benefits and experiences that the customer attains by using a product or a service. Brand should not be confused with the trademark, logo or the name of the
Understanding brand identity and its impact on an organization
Brand identity is the true reflection that an organization portrays to its customers. Brand identity is a reflection of the promise, from the company to its customers, assuring them of true value. It’s
Using Event Marketing To Build Brand Equity
Why do people still travel to visit famous places when they can easily use apps like Google Earth to virtually “fly” there in seconds for free? Why travel to see the pyramids in
Why brands fail – Reason for brand failures
Why brands fail is a question asked by Top management as well as the overall organization when a brand fails. During the process, no one notices the failure of the brand. It is
Five traits of Brand personalities – Brand personality traits
When branding became a popular concept, marketers started analysing how to build better brands. Jennifer Aaker is a popular marketer from Stanford who suggested the concept of five traits of brand personality. Brands
Individual marketing and its impact in today’s business environment
What is Individual marketing? Marketing is an essential activity without which any brand cannot survive during these competitive times. There are various methods of marketing a brand or its products. But one type