The concept of Brand Classification can be defined as the brand’s frame of reference and the foundation of its positioning. It determines the points of…
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Personifying brand name is the best way to communicate with the target audience in a more effective and engaging way. This way it also appeals…
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A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
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The structure of the brand within an organizational entity is called brand architecture. The brand architecture shows how different portfolios of the company are related…
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Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
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The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees,…
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A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the…
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Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
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Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
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The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the…
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Brand Consultant provides the general and in-depth marketing expertise, brand analysis, and solutions to the companies to help them successfully sell their products attaining the…
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Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
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The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other…
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Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers….
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Definition of a Brand Board The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elements such as…
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A Brand Concept is a general idea and an abstract meaning behind the brand working as its true essence and character that gives the consistency…
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