The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and…
Read more »

The concept of Brand Classification can be defined as the brand’s frame of reference and the foundation of its positioning. It determines the points of…
Read more »

Personifying brand name is the best way to communicate with the target audience in a more effective and engaging way. This way it also appeals…
Read more »

A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
Read more »

The structure of the brand within an organizational entity is called brand architecture. The brand architecture shows how different portfolios of the company are related…
Read more »

Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
Read more »

The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees,…
Read more »

A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the…
Read more »

Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
Read more »

Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
Read more »

The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the…
Read more »

Brand Consultant provides the general and in-depth marketing expertise, brand analysis, and solutions to the companies to help them successfully sell their products attaining the…
Read more »

Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
Read more »

The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other…
Read more »

Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers….
Read more »