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Home » Branding articles » Page 3

What are Brand Elements? 10 Different Types of Brand Elements

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Elements - 5

The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and…
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13 Types of Brand Classification

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Classification - 44

The concept of Brand Classification can be defined as the brand’s frame of reference and the foundation of its positioning. It determines the points of…
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12 Different Types of Brand Personalities

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Personality - 2

Personifying brand name is the best way to communicate with the target audience in a more effective and engaging way. This way it also appeals…
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What is Brand Association? 5 Types of Brand Association

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
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Types of Brand Architecture

April 19, 2019 By Hitesh Bhasin Tagged With: Branding articles

The structure of the brand within an organizational entity is called brand architecture. The brand architecture shows how different portfolios of the company are related…
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Types of Brand Names

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
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What is Corporate Identity?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Corporate Identity - 3

The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees,…
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What is Multi Brand Strategy? Types and Examples

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Multi-Brand Strategy - 3

A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the…
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What are Brand Attributes and its Importance in Branding

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Attributes - 3

Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
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What is Brand Culture? How to build a good Brand Culture?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Culture - 3

Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
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Who is a Brand Co-ordinator? What is the role of a Brand Coordinator?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Co-ordinator - 3

The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the…
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Who is a Brand Consultant? Role of a brand consultant

December 18, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Consultant - 3

Brand Consultant provides the general and in-depth marketing expertise, brand analysis, and solutions to the companies to help them successfully sell their products attaining the…
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What is Brand Character?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
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What is meant by being Brand Conscious? How to target such customers?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other…
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What is a Cult Brand? Explained with examples

December 17, 2019 By Hitesh Bhasin Tagged With: Branding articles

Cult Brand - 5

Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers….
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