We are well aware of the popular marketing phenomenon known as product bundling. In product bundling, products from within one brand are bundled together to promote both the products to the customer. So
Branding articles
Brand awareness and its importance to Branding
Brand awareness is actually making the consumer acquainted about a particular brand or product. The availability and existence of a specific brand in the minds of people is very important as we live
What is Brand architecture and what are its advantages?
What is Brand Architecture? Brand Architecture is an important part of any company and can be referred to as a building plan. The main factor that helps in making a strong and durable
Brand Essence – 9 ways to have a strong brand essence
Brand is associated with intangible benefits and experiences that the customer attains by using a product or a service. Brand should not be confused with the trademark, logo or the name of the
Understanding brand identity and its impact on an organization
Brand identity is the true reflection that an organization portrays to its customers. Brand identity is a reflection of the promise, from the company to its customers, assuring them of true value. It’s
Using Event Marketing To Build Brand Equity
Why do people still travel to visit famous places when they can easily use apps like Google Earth to virtually “fly” there in seconds for free? Why travel to see the pyramids in
Why brands fail – Reason for brand failures
Why brands fail is a question asked by Top management as well as the overall organization when a brand fails. During the process, no one notices the failure of the brand. It is
Five traits of Brand personalities – Brand personality traits
When branding became a popular concept, marketers started analysing how to build better brands. Jennifer Aaker is a popular marketer from Stanford who suggested the concept of five traits of brand personality. Brands
Individual marketing and its impact in today’s business environment
What is Individual marketing? Marketing is an essential activity without which any brand cannot survive during these competitive times. There are various methods of marketing a brand or its products. But one type
Idea Failures
There are numerous reasons why brands fail. Sometimes it is because the market they are associated with has become obsolete. Other times it is as a result of extending into an unsuitable product
Brand Failure – McDonald’s Arch Deluxe
As well as the McLibel Trial, McDonald’s has also experienced a number of more conventional marketing problems in recent years. Most of these problems have been new products that have failed to inspire
Coca Cola Brand Failure
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the world’s most recognized brand. Yet in
The Meaning of brands
Imagine if there was no coke or pepsi? There was just cola. How would 2 of the biggest brands on earth survive? Thus branding has gained importance in the past several years. Brands
Airtel Rebranding – Was it needed?
Airtel has rebranded its logo to a white colored curvy model along with an orangish background. On top of it, the brand is using its media strength to advertise the change it has
Branding – How it all started
Brand – The word, the phenomenon which has revolutionised the behaviour of shoppers when they are all out in pursuit of finding THE perfect stuff in stores. Little do they worry of what
Why are your customers brand switching and what is the reason for switching brands?
More and more brands and products are being launched every day. In the traditional retail mix, moden retailers like Walmart have started launching their own unique products. On top of that, Walmart has