Image differentiation A person responds differently to company and brand images. Identity comprises the ways that a company aims to identify or position itself or…
Expert insights on strategic planning & implementation for businesses. Learn to create effective strategies for growth and success.
Ansoff Matrix Theory Examples of Business Strategies for Future Growth
For any decision to be taken at corporate level, you need the right strategic tools. Ansoff matrix is one of them. Ansoff matrix helps a…
4 things to know before entering international market
When planning to expand the production, the selling and the other business activities into some international markets there are many things that one should take…
BCG Matrix Explained – Boston Matrix Model Analysis and Advantage
BCG Matrix is mainly used by companies to analyse the performance of their multiple products and for decision making. Companies with very large product portfolios…
What are Strategic Business Units? Definition, Types & Examples
In the realm of business, the concept of Strategic Business Units (SBUs) is a game-changer. This idea, simple yet revolutionary, allows large corporations to break…
7 steps of Competitor Analysis – Overview of Competitive Analysis
Competitor analysis is absolutely essential if you have to grow in a competitive market. It is becoming increasingly important because of the rise in competition…
6 reasons why Strategic Business Units are Important
Strategic business units work on the principle of micromanagement. What if you have 10 different tasks in a day, and all 10 of them are…
What is Differentiated Marketing? Steps, Examples & Advantages
Differentiated marketing, also known as multisegment marketing, is a strategy where a company targets multiple market segments with distinct products or services tailored to match…
Competitive Profile Matrix (CPM): A Complete Guide for Rivals Analysis with a Free Template
In a complete ongoing process of globalization, business is required to keep pace with the fast-changing systems. To remain competitive, companies need to evaluate their…
What is the Blue Ocean Strategy? Learn How to Create Uncontested Market Space
The concept of Blue Ocean Strategy might seem like a corporate buzzword, but trust me, it’s more interesting than it sounds. Basically, it’s all about…
Above 30 Marketing and strategy models and concepts
MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy…
What is Diffusion of Innovation? Theory by Everett Rogers
There are many new products being launched in the market every day. To understand how these products are being adopted in the market, marketers must…
What are market challenger strategies and how to use them?
Any market you go in will always have market challengers. You have to challenge these competitors instead of presenting a meek response to them. Only…
Diversification Strategy: Definition, Types, Pros and Cons
A diversification strategy is a business growth strategy in which a company seeks to enter new markets or product areas in order to offset risks…
What is Benchmarking? Importance of Benchmarking for Businesses
Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…
Differentiation strategy definition
Differentiation strategy is one of the most important marketing strategy in today’s business environment. With so many brands and so many varieties of products and…
Core Competencies – Importance, Advantages and Limitations
Core competencies exist in companies which have a factor central and unique to their business. Core competency is a factor which gives you competitive advantage…
Market follower strategies
The rule of business is that when you are a market leader, there are definitely going to be market followers. Many companies come out with…
The GE McKinsey Matrix – Nine Box Matrix
The GE McKinsey matrix is a product portfolio analysis matrix. When you have a complex product portfolio, then it is difficult for you to take…
What is a Successful Product Development Strategy? Definition, Examples, & Stages
Definition: A Product Development Strategy is a systematic plan that outlines how a company can create new products or improve existing ones, ensuring they meet…
4 Organizational units involved in marketing strategy
In general, it is only the top management that makes a final decision regarding the implementation of a particular marketing strategy. However, in doing so,…
Role of strategic planning in an organization
Strategic planning is needed in any company which has a single product or even multiple products with many strategic business units. The reason for strategic…
Mission vs Vision
Every organisation has its mission and vision statements. These statements serve different purposes in every organisation because they provide guidance and definition in regards to…
Michael Porter’s Five forces model for industry analysis
The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces…
The best example for Time of Entry of a product
Three basic CHECK POINTS for entering into any business is Need, Time and Money. The Money or the Capital is the basic requirement for getting…
Green Business strategies – SWOT of green business
Green business involves manufacturing of products that produce limited carbon footprints; they may require fewer resources to produce & consume less energy or emit fewer…
Process of Gap analysis – The 3 Step Gap Analysis Process
Gap analysis is used to find out the gap between a companies potential and its actual standing in the market. There will always be a…
Three factors to consider before formulating a marketing strategy
A marketing strategy generally gives a long term plan for the company to reach the number 1 or number 2 position in the market. On the other…
5 reasons to form a marketing strategy
A marketing strategy is devised by the firm to know exactly where it stands in the competitive environment and what strategy it needs to implement…
What is Marketing Strategy? Complete Guide with Definition & How to Create One in 2023
In this day and age, it is crucial for businesses to have an effective marketing strategy. With so many brands competing in the same space,…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
Product Differentiation
As discussed in a previous article, a product is made up of three levels. The Core product, the actual product and the augmented product. Product…
