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Home » Strategy » Page 3

Expert insights on strategic planning & implementation for businesses. Learn to create effective strategies for growth and success.

The 5 P’s of Strategy explained

October 5, 2018 | By Hitesh Bhasin | Filed Under: Strategy

5 P’s of Strategy - 1

The 5 P’s of Strategy model was developed by the Canadian management scientist Henry Mintzberg with an objective to develop five distinguished strategic visions for…

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What is TOWS Matrix?

September 9, 2018 | By Hitesh Bhasin | Filed Under: Strategy

TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of…

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What is Cost Advantage?

August 10, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Cost Advantage - 3

There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give…

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What is the Importance of Marketing Strategy in 2023?

September 6, 2023 | By Hitesh Bhasin | Filed Under: Strategy

A successful marketing strategy is essential for any business. It helps to ensure that resources are dedicated to the right initiatives and that valuable customer…

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Comparative Advantage

July 6, 2020 | By Hitesh Bhasin | Filed Under: Strategy

Comparatve Advantage - 3

Definition Comparative Advantage is an economic advantage which happens if one country or one economy is able to produce a good or service at a…

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Market Coverage Strategy

May 16, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Market Coverage Strategy - 3

The costs of Advertising a product or service is huge and thus organizations need to carefully craft an advertising strategy that will not only effectively…

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What is Transnational Strategy? Definition, Benefits & Examples

September 9, 2023 | By Hitesh Bhasin | Filed Under: Strategy

Transnational strategy

In the fast-paced world of global business, firms are constantly seeking effective strategies to expand their operations beyond their home borders. One such approach that’s…

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What is competitive parity and its role in Marketing?

October 18, 2020 | By Hitesh Bhasin | Filed Under: Strategy

Image 2

Competitive parity is an interesting concept to study in Marketing. Let us first examine what competitive parity is and then move on to see what…

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Core benefit proposition and its role in Marketing

May 4, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Core benefit proposition

Core benefit proposition is that proposition put forward by a company which talks about the main and the most important benefit that a consumer would…

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Strength in SWOT analysis – Examples of strengths for SWOT analysis

December 24, 2017 | By Hitesh Bhasin | Filed Under: Strategy

Strength in SWOT analysis

Whenever you do an internal analysis or SWOT analysis of a company, you first observe the strengths of the company. The reason for observing the…

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What is the Importance of strategy to a Business or an Organization?

December 24, 2017 | By Hitesh Bhasin | Filed Under: Strategy

Importance of strategy

A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after…

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3 Objectives of competitive analysis and how it helps in strategy

March 7, 2018 | By Hitesh Bhasin | Filed Under: Strategy

objectives of competitive analysis - 3

As your business grows, competitive analysis becomes more and more important. Most companies conduct competitive analysis at product levels, Strategic business unit level or even…

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What is competitive intelligence and its role in an Organization?

December 16, 2019 | By Hitesh Bhasin | Filed Under: Strategy

competitive intelligence

For a moment, think about a general whose nation is at war. He has to fight a battle with the enemy and win over the…

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Wheel of consumer analysis – Forming marketing strategy after analysing customers

February 14, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Wheel of consumer analysis

Whenever you form a marketing strategy, there are many things that you have to consider. Over a period of years, many concepts have been put…

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Mintzberg’s 10 school of thoughts for Strategy formulation – School of thoughts in management

April 17, 2019 | By Hitesh Bhasin | Filed Under: Strategy

10 schools of thought of Strategy formulation by Mintzberg - 2

Many companies and marketing managers have dedicated staff for strategy formulation. It is a very important process for the company, as it tells the future…

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What is Strategy and what are the four components of Strategy?

December 24, 2017 | By Hitesh Bhasin | Filed Under: Strategy

Strategy

There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that respondents…

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8 tips for a successful marketing strategy

November 23, 2019 | By Hitesh Bhasin | Filed Under: Strategy

Successful marketing strategy

There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned…

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What is strategic decision making and what does it involve?

January 25, 2020 | By Hitesh Bhasin | Filed Under: Strategy

Strategic decision making

One of the previous articles wrote on the importance of Operational decisions and the role that they play in any business. This article discusses more…

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Why and how your marketing strategy can fail?

February 14, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Failing marketing strategy

One of the key factors that makes Marketing strategy successful is carrying out regular trial and errors to find out what is most successful. Till…

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Difference between Strategic marketing and marketing management

May 4, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Strategic marketing vs Marketing management

Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to…

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What is the need for Marketing strategy?

November 29, 2019 | By Hitesh Bhasin | Filed Under: Strategy

Market share in Marketing strategy

There are many reasons to define the need for marketing strategy to current businesses. Each of them is discussed below 1) The fight for market share…

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Opportunity Analysis

April 17, 2019 | By Hitesh Bhasin | Filed Under: Strategy

Opportunity analysis

Be it individuals or corporate, opportunities are always available. As an individual, you have the opportunity to become a sports professional or a management professional….

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7 key elements of Marketing strategy

March 5, 2018 | By Hitesh Bhasin | Filed Under: Strategy

elements of Marketing strategy - 5

There are many elements of marketing strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7…

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What is Comparative Analysis? A Complete How-to Guide with Definition & Examples

September 1, 2023 | By Hitesh Bhasin | Filed Under: Strategy

Comparative analysis

Comparative analysis is an invaluable research tool that allows us to draw conclusions by juxtaposing two or more items against each other. It’s more than…

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What is Strategic Management? Definition, Importance & Example

August 7, 2023 | By Hitesh Bhasin | Filed Under: Strategy

Strategic Management

Definition: Strategic management is the continuous planning, monitoring, and assessment of all necessary aspects of a company to meet its goals and objectives. This dynamic…

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Features of Strategy

September 2, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Features of planning - 2

The article discusses 5 important features of strategy. Strategy relates the firm to its environment, particularly the external environment in all actions whether objective setting,…

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Strategy and Tactics

December 25, 2017 | By Hitesh Bhasin | Filed Under: Strategy

Strategy and tactics

It is beneficial to make distinction between strategy and tactics so that managers can concentrate themselves on strategic functions rather than engaging in tactical functions….

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What is SWOT analysis? SWOT matrix, Examples, Template

January 25, 2020 | By Hitesh Bhasin | Filed Under: Strategy

swot analysis

There are many tools and methods used to do a thorough strategic analysis of a company. One of the strongest tools, which is repeatedly used…

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What is Strategy Implementation? A 2023 Guide With Steps & Tips

September 9, 2023 | By Hitesh Bhasin | Filed Under: Strategy

Strategy Implementation

In the realm of business, strategy implementation stands as the bridge that connects strategic planning to real-world execution. It’s much like a game of chess,…

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Formulation of Strategy – Process of Formulation of Strategy

September 2, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Role of strategy Marketing strategy tutorials - 2

Formulation of strategy is a creative and analytical process. It is a process because particular functions are performed in a sequence over the period of…

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Three Levels of Strategy: Key Differences in Corporate, Business, and Functional Strategy

September 14, 2023 | By Hitesh Bhasin | Filed Under: Strategy

Levels of strategy

In the realm of strategic management, we often talk about three principal levels of strategy – corporate, business, and functional. These strategic layers distinctly vary,…

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Role of Strategy

February 14, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Role of strategy Marketing strategy tutorials

There are many roles of strategy within an organization. This article presents 4 role of strategy which is present in each strategic organization. 1) Framework…

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Characteristics of Mission Statement

May 2, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Mission

Organizations legitimize themselves by performing some function that is valued by society. A mission statement defines the basic reason for the existence of that organization….

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Impact of Environment on organization

December 25, 2017 | By Hitesh Bhasin | Filed Under: Strategy

Environment and organisation

Every organisation has to work within a framework of certain environmental forces and there is a continuous interaction between the organisation and its environment. The…

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Mission of a company – What is mission?

February 13, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Mission

While the essence of vision is a forward looking view of what an organization wishes to become, mission is what an organization is and why…

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Vision

February 14, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Sales forecasting

Aspirations, expressed as strategic intent, should lead to an end; otherwise they would just be castles in the air. That end is the vision of…

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Business Mission

May 2, 2018 | By Hitesh Bhasin | Filed Under: Strategy

Business mission

A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: “A business mission describes the organization’s basic function in…

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What is Sustainable Competitive Advantage? Definition & Example Strategies

August 3, 2023 | By Hitesh Bhasin | Filed Under: Strategy

Sustainable Competitive Advantage

In today’s rapidly evolving business landscape, achieving a Sustainable Competitive Advantage (SCA) is more than a mere wish—it’s a necessity. Think of it as the…

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What is Strategy Formulation? Definition, Steps, & Tips

August 3, 2023 | By Hitesh Bhasin | Filed Under: Strategy

Definition: Strategy formulation in business involves creating a plan that outlines the intended direction and specific steps to achieve goals by utilizing the available knowledge….

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4 simple steps for implementing a strategic plan

June 14, 2018 | By Hitesh Bhasin | Filed Under: Strategy

strategic plan - 2

Strategic planning is most important for organizations, be it small organizations or large ones. Likewise, implementing the strategic plan is also important. Without proper implementation, you…

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