Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT analysis of Nokia – Nokia SWOT analysis

SWOT analysis of Nokia – Nokia SWOT analysis

January 31, 2019 By Hitesh Bhasin Tagged With: SWOT

The SWOT of Nokia discusses the strengths, weaknesses, opportunities and threats of Nokia which is one of the leading mobile handset manufacturer in the industry. Nokia lost a lot of Market share to Samsung since the introduction of Android. Nokia tried to compete with its own Symbian OS but it failed badly.

In 2014, Microsoft purchased Nokia and launched its own Lumia handsets along with select handsets of Nokia phones. However, in May 2016, Microsoft sold its feature phone handsets (including Nokia brand) to Foxconn. Foxconn is relaunching Nokia in 2016. Microsoft will continue with Lumia handsets and Microsoft OS which are in partnership with Acer and Alcatel. Nokia is supposed to relaunch with Android OS.

Table of Contents

  • Strengths in the SWOT analysis of Nokia
  • Weaknesses in the SWOT analysis of Nokia
  • Opportunities in the SWOT analysis of Nokia
  • Threats in the SWOT analysis of Nokia

Strengths in the SWOT analysis of Nokia

  • Experience – 142 year of history for Nokia – Nokia has a fantasic history behind it and it was one of the top brands selling in the market before the launch of Android Or IOS Smartphones.
  • User friendliness – Till date Nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. It was durable too.
  • Strong financial support for R & D (1.4 billion USD) – Nokia invested a lot in R & D regularly to maintain its user base and keep them happy.
  • Largest network of selling & distribution – It has fantastic distribution and reach across countries.
  • Strong customer relation
  • Wide range of products for all class
  • High Resale value compared to other competitors
  • Durability
  • Long battery life
  • User friendly
  • Global Expansion

SWOT analysis of Nokia

Weaknesses in the SWOT analysis of Nokia

  • The new E series is a flop – Many of the new handsets of Nokia are a total flop and if it has to reenter the market, it will have to do so with some strong products in its portfolio.
  • Low voice quality
  • Less stylish in low priced products
  • Heavy sets
  • Market skimming prices of high sets

Opportunities in the SWOT analysis of Nokia

  • New growth markets
  • Other hand held devices
  • Well designed and styled sets
  • Increase their presence in 3G & edge market
  • Improvise on quality of camera
  • Mini notebooks

Threats in the SWOT analysis of Nokia

  • Samsung and Iphone – Both of them had wiped out Nokia in 2014 and they will again challenge the phone in 2016 as well.
  • China mobiles – It has made exact copy of several Nokia phones, literally pushing the phone out of market
  • Cheap & wide range models from various Smartphone manufacturers – Smartphones are the trend right now and Nokia needs to go along with the trend.

Also read – SWOT analysis of all Brands | Marketing mix of Nokia

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. SWOT analysis of Microsoft – Microsoft SWOT analysis
  2. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  3. SWOT analysis of Apple Inc – Apple SWOT analysis
  4. SWOT analysis of Android – Android SWOT Analysis
  5. SWOT Analysis of Huawei
  6. SWOT Analysis of Sony
  7. SWOT analysis of Amazon – Brand Amazon SWOT Analysis
  8. SWOT Analysis of Netflix
  9. SWOT analysis of Pantene – Pantene SWOT analysis
  10. SWOT Analysis of OLX

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Shagun says

    could you please tell me the date of publication of this article??

    Reply
    • Hitesh Bhasin says

      I have replied to your mail on the same.

      Reply
      • Ankita Goyal says

        Nice article Hitesh. Thank you for sharing the information. I am doing a paper research on marketing. Could you please let me know the date of publication of this article?

  2. Hitesh Bhasin says

    Its 11 february 2011.

    Reply
  3. raghu says

    Hai sir
    Can you please post about SWOT Analysis of Xiaomi !!
    Marketing Strategies of Xiaomi !!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Books of Accounts – Definition, Formats and Types
  • Capital Reserves – Definition, Example and Exceptions
  • Book Value Formula – Definition and Calculation
  • Cash-and-Carry Wholesaler – Definition and Features
  • Cash Accounting – Definition, Example, Pros and Cons
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved