This is the Product hub and here we discuss everything about products and product management. Product is one of the most important P’s in the 4 P’s of Marketing and therefore it is important that we know everything about products.
Module 1: Introduction to Product Concepts
- Product
- Product Concept
- Production Concept
- Product Hierarchy
- Product Class
- Product Classification
- Classification Of Industrial Products
Module 2: Product Knowledge and Information Management
- Product Information Management
- Product Knowledge
- Product Adoption
- New Product Adoption
Module 3: Product Competition and Management
- Product Competition
- Product Management
- Difference Between Product Marketing Mix and Service Marketing Mix
- Adaptation Of Product
- Five Product Levels
Module 4: Product Development Fundamentals
- Product Development
- Product Development Process
- New Product Development
- Concept Development
- Concept Statement
- Product Design
- Concept Testing
Module 5: Enhancing and Testing Products
- Minimum Viable Product
- Product Sampling Methods
- Product Quality
- Improve Product Quality
- Product Labelling
- Product Standardization
- Product Specifications
Module 6: Product Strategies and Analysis
- Product Portfolio
- Product Strategy
- Product Leadership
- Product Mix
- Analyse The Product Mix
- Product Life Cycle
- Benefits And Limitations Of Product Life Cycle
Module 7: Product Line Management
- Product Line Extension
- Product Line Stretching
- Product Line Competition
- Product Market Expansion Grid
Module 8: Product Launch, Placement, and Recall
- Cannibalization
- Product Demonstration
- Product Launch
- Product Placement
- Product Recall
Module 9: Understanding Product Types and Characteristics
- High Involvement Product
- Low Involvement Product
- Shopping Products
- Specialty Products
- Marginal Product
- Augmented Product
- By-Product
