Definition: Direct competition occurs when multiple businesses offer the same product or service to the same target audience. In this market situation, competitors often have…
What is B2B Marketing? A Comprehensive Guide with Strategies, Examples & Trends in 2025
B2B marketing refers to business-to-business marketing. It refers to any marketing technique or material one company uses to target and sell to another business.B2B marketing…
Top 13 Australian brands in the World in 2021
Fashion and style go hand in hand for most of the people in the world as everyone is on the lookout to own and wear…
Top 20 Companies in Australia in 2025
Welcome to a delightful journey through Australia’s business world, where big and small companies make exciting things happen daily! Thus, in this article, we discuss…
Psychological Contract – Importance, Example & Advantages
A psychological contract is defined as a mutual understanding of the employer and employee about mutual expectations. Explanation The psychological contract is different from a…
What is the Purchasing Process? Definition, Steps & Modern Practices for 2025
The purchasing process is a crucial part of how modern business runs. A purchasing process begins with identifying what needs to be purchased and involves…
Top 20 Oil and Gas Companies in the World in 2025
Let’s jump into the big world of energy, where giant companies ensure our lights turn on and our cars go vroom! Think of these companies…
What are Cultural Barriers? 5 Critical Barriers In Workplace
Culture is handed down from one generation to the next, and on the way keeps on evolving and creating further subcultures. It includes music, food,…
Top 25 Ecommerce Trends To Watch For in 2021
Introducing eCommerce Trends 2021 The e-commerce industry was booming on a global scale in the last few years and growing from strength to strength. 3.53…
Top 20 Largest Companies in the world in 2025
Imagine entering a world where the most prominent companies like Apple, Microsoft, and Amazon shape almost everything around us. From the phones we can’t live…
Human Resource Strategy – Characteristics & Components
Human resource strategy is referred to the long-term plans of the organization that are created to align the human assets with the business activities. It…
What is Panel Interview? Questions, Mistakes and Tips
Receiving an interview call is always the primary objective of every job seeker, as it enables them to be one step closer to their dream…
Bartering – Definition, History, Benefits and Disadvantages
What is Bartering? Definition: Bartering is defined as an act of exchanging goods or/and services between two or more parties without using any monetary medium…
Above the Fold – Definition, Importance and Examples
What Is Above The Fold? Definition: Above the fold is defined as the top half portion of the newspaper or a website that is straight…
The Role of Marketing Department in Business and Attracting Customers
The role of marketing is associated with the responsibilities and functions that the marketing department is supposed to manage to optimize the presence, lead generation,…
