Marketing Mix Of Mindtree - Mindtree Marketing Mix and 4 P's of Marketing

Mindtree Limited is a public limited company of Indian origins. It is associated with IT industry and deals in services and consulting aspects. Mindtree was founded in the year 1999 by its co-founders Krishnakumar Natarajan, Namakkal Parthasarathy, Ashok Soota and Subroto Bagchi. The company takes a collaborative approach and offers customised solutions in digital value-chain. In terms of Business-Services, it is one of the fastest growing companies. Some of its competitors are as follows-

Client
Mphasis
Oracle Financial Services
Rolta
TCS
Infosys
Wipro

About Mindtree

Type: Information technology company
Industry: Information technology and services
Founded: 1999
Founder: Subroto Bagchi, Ashok Soota, K. Ganesh, and N.R. Narayana Murthy
Headquarters: Bangalore, India
Area served: Worldwide
Key people: Krishnakumar Natarajan (Chairman) and Debashis Chatterjee (CEO)
Number of employees: 35,071

Table of Contents

Product in the Marketing Mix Of Mindtree :

Mindtree is a multinational corporation dealing in several aspects of outsourcing and information technology. It has a deep knowledge of application management and infrastructure. Mindtree believes in working in a collegial environment with grit and determination to offer expert guidance and best possible solutions to its esteemed clients. Its diversified portfolio related to products and services are as follows –

Industries

Banking
Manufacturing
Enterprise Software
Consumer Packaged Goods
Electronics and Consumer Devices
Capital Markets
Travel and Hospitality
Logistics and Transportation
Semiconductors
Retail
Entertainment and Media
Insurance

Solutions

Application Managed Services
Analytics Platform
Inspectmind
Fluorescence
Bluetooth Technology
Social Media Intelligence for travelling
Short classes
MWatch Infrastructure Management
Mind test
Intelligent Video Surveillance

Services

It Strategy & Consulting
Infrastructure Management
Independent Testing
Enterprise Applications
Engineering R&D
EAI BPM
Digital
Data Analytics
Application Maintenance and Development

Place in the Marketing Mix Of Mindtree :

Mindtree has spread its presence in India and overseas market and has its headquarters base at Bangalore in India. The company has two nearly two hundred and ninety clients located in fourteen global countries. Maximum operations of Mindtree are conducted in India and its important markets are in Europe and United States including places like Australia, Sweden, France, Switzerland, China, Germany, Belgium, Netherlands, Singapore, UAE and United Kingdom. Its overseas headquarters is in New Jersey in the United States.

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Mindtree believes in acquisitions and has acquired several companies in its fold like ASAP Solutions and Magnet 360 along with subsidiary companies. It has a widespread distribution network and includes twenty-eight offices spread over numerous countries. Its first delivery centre in the United States was at Gainesville in Florida. The company has an advanced R&D facility at Bengaluru in India. It is supported by a capable workforce of more than seventeen thousand trained employees that guarantees impeccable services. 94% of its employees are software professionals and the rest work as support and sales staff.

Price in the Marketing Mix Of Mindtree :

At the end of the financial year 2015-16, estimated revenues of Mindtree were 4,689.6 crore rupees and its net income 603.3 crore rupees. It has adopted a consulting-driven approach and with its technical excellence helps a business to thrive and be future-ready. It works towards achieving competitive advantage through flexible pricing plan.

It has adopted a value-based pricing policy that is dependent on both client and the type of service he demands. Mindtree decides on its fees accordingly. It guarantees best possible results at most reasonable rates so that it can retain customer loyalty towards its firm. It is because of its quality products and pricing strategies that the company has been able to carve a distinctive place of its own.

Promotion Mix in the Marketing Mix Of Mindtree :

Mindtree has participated in several philanthropic activities. It is associated with Mindtree foundation and works towards offering better living conditions and development of primary education. The company encourages its employees to participate in activities like the donation of books, clothes and toys, caring for elderly, distributing solar lanterns, blood-donation camps and cleaning activities.

Employees also offer help during natural calamities. Mindtree has deployed social sales training program as this helps employees in understanding and engaging a buyer. Brand Mindtree has received several accolades in recognition of its works like Most Promising company of the Year in the year 2013 from CNBC, Texas Instruments 2008 Supplier Excellence Award and Best Managed Company in India. It has a very descriptive slogan Welcome to Possible.