Marketing Mix Of Amazon Kindle – Kindle marketing mix

Amazon is no more an e-commerce enterprise, in the contemporary world, Amazon is an Internet Giant; nobody understands the audience better than Amazon. Internet-based services; e-commerce services and the unique Amazon Kindle are some of the services that are simplifying lives for better.

Amazon Kindle was launched 8 years ago and what did it was simply changed the way people read and store reading memories; the simple idea of leveraging readers with the power to read as they want and where they want has done wonders for the product.

Amazon Kindle has undergone some breathtaking changes in recent past just to serve users with the incomparable experience; the quality product and the unique reading experience that it serves with are exceptional and irreparable.

About Amazon Kindle

• Type: E-reader
• Industry: Consumer electronics
• Founded: 2007
• Founders: Jeff Bezos, Lab126
• Headquarters: Seattle, WA
• Area served: Global
• Current CEO: Andy Jassy
• Number of employees: Over 150,000
• Major products: Amazon Kindle, Kindle Paperwhite, Kindle Oasis

Product in the marketing mix of Amazon Kindle

Amazon Kindle in itself is no less than revolution but the improved and modified products that followed just show the passion with which products are built at Amazon. Amazon Kindle aims to replace the quality experience of reading paperbacks.

In order to serve to the scattered base of readers, Amazon has introduced varieties in Kindle. The varied Kindle aims to serve people with different reading needs. Now people can choose the product based on their preference of paper quality.

Here’s the list of varied versions of Amazon Kindle:

• Kindle Paper white
• Kindle Oasis
• Kindle Touch
• Kindle Keyboard

The reason the product is loved is because of its innovative screens for people who love reading. The screen looks almost like paper and there is hardly any strain on the eyes. Thus, as compared to mobiles or tablets, you can read on a Kindle for hours on end. With the combination of memory, and the capacity to store above 2000 novels, you are never short of anything to read.

Place in the marketing Mix of Amazon Kindle

Well! The most popular quote about Amazon goes like “There’s a bit of Amazon in every E-commerce”. Since Amazon is such a huge brand and Kindle being the most popular product, one can find these products in the remotest corners of the world with great ease. Amazon Kindle is probably the most loved Amazon product even more than Amazon Cloud Services.

Amazon Kindle is the perfect alternative to paper back books, because it leverages an experience very close to reading a paperback. The simple functionalities that makes reading a fun experience is the reason behind the immense popularity of Kindle.

International delivery is also available for the product; Amazon entered Asian countries only in the last decade but the product has been delivered to everyone who-so-ever asked for it. Amazon has worked efficiently on the delivery services and ensured that the products are being delivered to everyone who desires to own a kindle.

Initially, Amazon kindle was sold only through the Amazon US market place and it was being delivered across the world. Amazon was ready to give piece for piece replacement for the Kindly to ensure that the product becomes a favourite in the market. Slowly as the popularity grew, Kindly stopped being sold only on Amazon and started selling on other portals too. In fact, Croma and other popular retail stores are selling it from the storefront.

Price in the marketing mix of Amazon Kindle

Amazon Kindle was designed to replace the paperback books and leverage people with a similar reading experience. Over the time Amazon Kindle seems to win the battle against the paperbacks. The simple thing that you need to buy Kindle once and you can read as many books as you want, makes it the most affordable option. No library subscription or no membership to book clubs can replace the cost effectiveness of Amazon Kindle.

If we compare it with other Ebook readers such as the ones introduced by Sony or Barnes and Nobles, then the Amazon Kindle is premium priced. The varied versions come with varied pricing; the most loved Amazon Kindle can be acquired against the payment of 100-200 USD. The price varies from countries to countries based upon the taxation system.

There are versions of Amazon Kindle that are priced at $399, $350 and also $450. The newer versions are smarter and come with a lot of interesting functionalities. The simple functions that allow people to adjust light, manage highlighted text and increase brightness are making people love this product more than ever.

Promotions in the marketing mix of Amazon Kindle

Be it America, Europe or India, Amazon has marketed Kindle really well according to the tastes of each region. Impressive marketing campaigns and online contests are being run in order to let people discover new reading options. People from the remotest corners of the world can order it from Amazon.com and take their reading experience to a different level.

There are other ways through which Amazon wants to promote the sales of Amazon Kindle and ensure everyone gets to experience the best of books. Amazon kindle can be bought online as well offline. Varied Amazon partners are providing great deals.

Amazon has used the save paper initiative quite aggressively for marketing Amazon Kindle.

Top Notch Writers like Amit Sanghi and Amish Tripathi have been promoting the product. Across the world, Authors have become brand ambassadors for the Kindle. Everyone used to love reading a paper back book, and used to complain looking at others reading with technology. Amazon shows through its marketing campaigns that you can love book reading with the latest in technology as well.

They have been enrolled as the brand ambassador for product in India. The presence of such celebrated writers have helped the brand increase their outreach and develop trust among readers.

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