Kevin Durant has signed a lifetime deal with Nike, making him the third NBA player after Michael Jordan and LeBron James to do so. The news about the deal was shared by the co-founder of Boardroom, who is also a star player for the Phoenix Suns.
Durant said in a statement –
“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership. We’ve done amazing work creatively and philanthropically.”
He further added –
“We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with this deal.”
As an NBA rookie in 2007, Durant signed an endorsement deal with Nike. Over time, his partnership with Nike has expanded to also include his dedication to philanthropy, such as promoting grassroots basketball through his Kevin Durant Charity Foundation.
Currently, Durant is participating in the NBA playoffs. In the recent game 5 against the Los Angeles Clippers, he played exceptionally well and helped the Suns secure a 4-1 series victory.
In the game, Durant’s stats were 31 points, six rebounds, and four assists. However, Devin Booker’s performance was outstanding as he managed to score 47 points, grab eight rebounds, and made 10 assists.
John Slusher, who is the executive vice president of global sports marketing at Nike, stated that –
“As one of the best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years. We look forward to continuing to serve the next generation of athletes together.”
Nike’s lifetime deal with Durant is a testament to the company’s commitment to its athletes. This deal will ensure that both parties reap the benefits of their partnership in the years to come. This deal is also likely to open up many more opportunities for Nike and its athletes.
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