The costs of Advertising a product or service is huge and thus organizations need to carefully craft an advertising strategy that will not only effectively…
Strategy Articles
Expert insights on strategic planning & implementation for businesses. Learn to create effective strategies for growth and success.
What is Transnational Strategy? Definition, Benefits & Examples
In the fast-paced world of global business, firms are constantly seeking effective strategies to expand their operations beyond their home borders. One such approach that’s…
What is competitive parity and its role in Marketing?
Competitive parity is an interesting concept to study in Marketing. Let us first examine what competitive parity is and then move on to see what…
Core benefit proposition and its role in Marketing
Core benefit proposition is that proposition put forward by a company which talks about the main and the most important benefit that a consumer would…
Strength in SWOT analysis – Examples of strengths for SWOT analysis
Whenever you do an internal analysis or SWOT analysis of a company, you first observe the strengths of the company. The reason for observing the…
What is the Importance of strategy to a Business or an Organization?
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after…
3 Objectives of competitive analysis and how it helps in strategy
As your business grows, competitive analysis becomes more and more important. Most companies conduct competitive analysis at product levels, Strategic business unit level or even…
What is competitive intelligence and its role in an Organization?
For a moment, think about a general whose nation is at war. He has to fight a battle with the enemy and win over the…
Wheel of consumer analysis – Forming marketing strategy after analysing customers
Whenever you form a marketing strategy, there are many things that you have to consider. Over a period of years, many concepts have been put…
Mintzberg’s 10 school of thoughts for Strategy formulation – School of thoughts in management
Many companies and marketing managers have dedicated staff for strategy formulation. It is a very important process for the company, as it tells the future…
What is Strategy and what are the four components of Strategy?
There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that respondents…
8 tips for a successful marketing strategy
There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned…
What is strategic decision making and what does it involve?
One of the previous articles wrote on the importance of Operational decisions and the role that they play in any business. This article discusses more…
Difference between Strategic marketing and marketing management
Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to…
What is the need for Marketing strategy?
There are many reasons to define the need for marketing strategy to current businesses. Each of them is discussed below 1) The fight for market share…
Opportunity Analysis
Be it individuals or corporate, opportunities are always available. As an individual, you have the opportunity to become a sports professional or a management professional….
7 key elements of Marketing strategy
There are many elements of marketing strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7…
What is Comparative Analysis? A Complete How-to Guide with Definition & Examples
Comparative analysis is an invaluable research tool that allows us to draw conclusions by juxtaposing two or more items against each other. It’s more than…
What is Strategic Management? Definition, Importance & Example
Definition: Strategic management is the continuous planning, monitoring, and assessment of all necessary aspects of a company to meet its goals and objectives. This dynamic…
Features of Strategy
The article discusses 5 important features of strategy. Strategy relates the firm to its environment, particularly the external environment in all actions whether objective setting,…
Strategy and Tactics
It is beneficial to make distinction between strategy and tactics so that managers can concentrate themselves on strategic functions rather than engaging in tactical functions….
What is SWOT analysis? SWOT matrix, Examples, Template
There are many tools and methods used to do a thorough strategic analysis of a company. One of the strongest tools, which is repeatedly used…
What is Strategy Implementation? A 2025 Guide With Steps & Tips
In the realm of business, strategy implementation stands as the bridge that connects strategic planning to real-world execution. It’s much like a game of chess,…
Formulation of Strategy – Process of Formulation of Strategy
Formulation of strategy is a creative and analytical process. It is a process because particular functions are performed in a sequence over the period of…
Three Levels of Strategy: Key Differences in Corporate, Business, and Functional Strategy
In the realm of strategic management, we often talk about three principal levels of strategy – corporate, business, and functional. These strategic layers distinctly vary,…
Role of Strategy
There are many roles of strategy within an organization. This article presents 4 role of strategy which is present in each strategic organization. 1) Framework…
Characteristics of Mission Statement
Organizations legitimize themselves by performing some function that is valued by society. A mission statement defines the basic reason for the existence of that organization….
Impact of Environment on organization
Every organisation has to work within a framework of certain environmental forces and there is a continuous interaction between the organisation and its environment. The…
Mission of a company – What is mission?
While the essence of vision is a forward looking view of what an organization wishes to become, mission is what an organization is and why…
Vision
Aspirations, expressed as strategic intent, should lead to an end; otherwise they would just be castles in the air. That end is the vision of…
Business Mission
A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: “A business mission describes the organization’s basic function in…
What is Sustainable Competitive Advantage? Definition & Example Strategies
In today’s rapidly evolving business landscape, achieving a Sustainable Competitive Advantage (SCA) is more than a mere wish—it’s a necessity. Think of it as the…
Image differentiation
Image differentiation A person responds differently to company and brand images. Identity comprises the ways that a company aims to identify or position itself or…
Ansoff Matrix Theory Examples of Business Strategies for Future Growth
For any decision to be taken at corporate level, you need the right strategic tools. Ansoff matrix is one of them. Ansoff matrix helps a…
4 things to know before entering international market
When planning to expand the production, the selling and the other business activities into some international markets there are many things that one should take…
BCG Matrix Explained – Boston Matrix Model Analysis and Advantage
BCG Matrix is mainly used by companies to analyse the performance of their multiple products and for decision making. Companies with very large product portfolios…
What are Strategic Business Units? Definition, Types & Examples
In the realm of business, the concept of Strategic Business Units (SBUs) is a game-changer. This idea, simple yet revolutionary, allows large corporations to break…
7 steps of Competitor Analysis – Overview of Competitive Analysis
Competitor analysis is absolutely essential if you have to grow in a competitive market. It is becoming increasingly important because of the rise in competition…
6 reasons why Strategic Business Units are Important
Strategic business units work on the principle of micromanagement. What if you have 10 different tasks in a day, and all 10 of them are…
What is Differentiated Marketing? Steps, Examples & Advantages
Differentiated marketing, also known as multisegment marketing, is a strategy where a company targets multiple market segments with distinct products or services tailored to match…
