If the sales of a firms new product is high because of decreasing sales of its existing and established product then we can say that…
Benefits and limitations of Product life cycle
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies….
What is a product
How will you define a product? Or another question asked is What is a product? One can say a product is a good, service, or…
Role of marketing in new product adoption
Marketing has numerous roles in the organization. Creating awareness, maintaining brand equity, taking care of customers are some of the crucial roles when the organization…
New product adoption
The first question to be asked in New product adoption is how does new product adoption differ from the process of buying a product, which the…
Product Recall
A product recall is done by a company when it finds a faulty product / production batch being released in the market. The same product…
What is Product classification?
In every part of the world there are different systems of product classification. The concept of “product classification” consists of dividing products according to specific…
7 tactics for excellent product management
Product management is a very important function for organization and it deals with the planning, forecasting or marketing of a product. A product manager is…
Product mix and Product line
The complete range of products present within a company is known as the product mix. In any multi brand organizations, there are numerous products present….
Product market expansion grid
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company…
Shopping products
There are numerous ways to classify consumer products and one of them is to determine the consumer buying behavior for a particular product and subsequently…
Leveraging the power of specialty products
Each and every marketer out there wants a product which the customer demands himself. The best product for a start up company can be one…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
