What Is a Break-Even Price? The break-even price is the price a company must charge to cover direct manufacturing expenses and make a profit. It…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Types of Sales organization – Line and Staff Sales Organization
The line and staff sales organization is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines…
Physical Evidence in Marketing Mix
If you have read the service marketing mix, then you would know that physical evidence is one of the additional 3 Ps (extended marketing mix)…
Types of Sales Organization: A Complete Guide about Sales Team Structures
If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types…
The Sales Organization
Effective sales executives insist upon sound organization. They recognize that the sales organization must achieve both qualitative and quantitative personal selling objectives. Over the long…
Pricing Decisions: Examples, Objectives & Factors to Consider
Businesses make pricing decisions when determining the prices for their products or services. For example, a business that sells ladies’ bags may decide to charge…
8 steps to create a strong sales pipeline
Sales is a continuous process and the timelines are such, that you are needed to prospect and close customers again and again. The sales process…
What role does Sales resistance play?
Prospects show sales resistance by pointing out real or imagined obstacles, and by voicing objections, sincere or insincere. In analyzing sales resistance, the salesperson need…
Marketing Information System – Types, Tips and Examples
Definition Marketing Information System regularly gathers, analyzes, interprets, stores, and distributes internal and external market data. Marketing information systems include CRM, market research, competitive intelligence,…
Ethnographic Research
Ethnographic research is a method of studying people from their points of view and in their real-life environment or social setting. By studying how people…
4 major challenges for Marketing managers of 21st Century
Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles…
26 Benefits of CRM Systems
Customer Relationship Management (CRM) is crucial to business growth. It prioritizes client relations to grow the business. Effective CRM involves satisfying current customers and attracting…
Qualities of highly effective salesperson
What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing…
International marketing – Scope and challenges
What is International Marketing? International marketing is the process of marketing goods or services to customers in more than one country. This process can be…
Function of Sales Executives
Many sales executives get promoted into their positions because of their previous performances as salespersons. In some companies, outstanding sales persons have in inside track…
How to Close a Sale? 20 Sales Closing Techniques for 2026
The art of closing a sale is a skill that separates the good from the great in the world of sales. Understanding how to close…
6 Advantages of Segmentation
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told…
Which market segment should you target?
There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing,…
Promotions in Marketing – Marketing promotions
What is Marketing Promotion? Marketing promotion is the inclusion of various activities and strategies that companies use to market their products or services. It can…
Customer desire
Once the customer is interested in your product, you need to see to it that he has actual desire towards your product, desire which will…
What is Celebrity Marketing? Types, Careers and Examples
Celebrity marketing uses famous people to sell products and services. Celebrity endorsements help companies reach more people, increase sales, and build brand awareness. Popular celebrity…
Celebrity Endorsement – Definition, Overview and List of Top 10 Endorsements
What is Celebrity Endorsement? A celebrity endorsement is when a famous person (A celebrity) uses their fame or social status to help promote a product,…
How to maintain customer interest
Customer interest is crucial to the sales process. Gaining attention can be done in the initial stages but interest in the product needs to be…
AIDAS theory of selling
AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS model states that a prospect goes through five different stages before finally responding satisfactorily…
10 Steps to Get Customer Attention
Customer attention is a scenario in which potential or existing customers pay extra attention to a certain product or activity. This heightened awareness can be…
What is brand image and its importance to an organization?
Today’s generation is quite impressionable and hence in order to enhance their personality, or to meet social standards, they gravitate towards branded products that are…
Channel Levels – Consumer and industrial marketing channels
Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer…
What is Cause-Related Marketing? Best Examples to Learn How It Works
Cause-related marketing involves a non-profit and a business or corporation supporting a philanthropic or social cause. This joint effort helps the company connect with the…
5 reasons pricing strategy is increasing in importance
Your Pricing strategy and the price of your product is one of the most important factors influencing decision making. This can be explained with a…
What is Consumer-to-Business C2B? Complete Guide with Definition & Examples for 2026
The digital age has dynamically transformed the way we interact and do business. Notably, a ‘Consumer-to-Business’ model is gaining substantial prominence. In this paradigm, consumers…
How to decide your segmentation strategy? And which segment to target?
There are various market segmentation strategies which an entrepreneur can use for their products. In fact, the whole concept of entrepreneurship is many a times…
What are the 4 Cs of Marketing? How to Use Them
The 4 Cs of marketing (customer, cost, convenience, and communication) are a modern, customer-oriented version of the traditional 4 Ps (product, price, place, and promotion)….
Customer perceived value, CPV
Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
What is Product Placement? Examples and Types
Product placement, or embedded marketing, is a marketing strategy that involves mentioning a particular brand or product within another work, such as a film or…
Functions of channel members
There are numerous functions of channel members. All of these function utilize scarce resources of the organization. Furthermore, these functions can be better performed through…
9 tips for achieving customer satisfaction
A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
Category killer
Competition in the retail industry is becoming stiffer every day. It thus requires any business unit involved in this kind of business to invent ideal…
Flowcharting in Services – Service flow chart
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes a picture of the separate…
How to develop and keep a strong brand?
What is a Strong Brand? A Strong Brand is a brand that has a high level of awareness and recognition, is associated with positive attributes…
Performance based marketing and its uses as a marketing tool
Performance Based Marketing guarantees that you pay only for the results. It is a type of online marketing where advertisers pay marketing companies depending on…
