A company’s customer service channels refer to the different methods that they offer for customers to receive support and assistance. For example, a company may…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Customer Relationship Management
Customer relationship management CRM is a way of managing customer relationships used to help businesses manage their communication and interactions with existing and potential customers….
7 Types Of Customers based on Consumer Behavior
Customers have diverse characteristics, so it is essential to recognize these differences for successful customer service. By understanding the different types of customers, businesses can…
9 Benefits of Branding – Importance of Branding
Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the…
What is Dynamic Pricing Model? Examples, Importance, Advantages and Disadvantages
Dynamic pricing is basically that business strategy in which the entities (companies) set up prices for both the product and the services provided by them…
20 Types of Brands in the Market
A design, name, symbol or any other feature that distinguishes the product of an organization from its competitors is called a brand. Brands are associated…
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
What is Brand Adaptation? Brand Adaptation Examples and Challenges
The concept of Brand Adaptation calls for the reuse and a minor change in the visual, typographical or messaging elements of a brand and its…
What is Sound Logo? How to Create an Audio Logo?
Definition: A sound logo is an auditory representation of a brand, as it is a type of trademark that uses sound to identify the origin…
What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…
What are Brand Elements? 10 Different Types of Brand Elements
The brand is represented by the various tangible elements that create and formulate a visual, auditory, and olfactory brand identity resulting in the innate and…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Customer Experience Management? Definition, Importance & Example
Customer experience management is a process of managing the collection of interactions or experiences of the customer while buying the product or availing of the…
10 Ways To Approach A Customer In Retail
Can a retail business survive without its customers? No, I don’t think so. They are an integral part of this enterprise and some even consider…
What is Sales Enablement? Process of Sales Enablement
Sales enablement is a relatively new concept and is seen as a circle overlapping two gigantic circles of Sales and Marketing. Sales team pursue and…
What are Customer Insights? Importance of Customer Insights
Through customer insights, businesses gain a much deeper understanding of the behaviors and preferences of their customers. The customer data can be used to effectively…
What is Brand Association? 5 Types of Brand Association
A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
7 Steps of Sales Process And How to Create One?
What is the sales process? The Selling or Sales Process is the way in which a salesperson interacts with potential buyers. There are 7 main…
10 Types of Advertising With Brands Example
Types of advertising have been revolutionized with the advent of digital media, ranging from websites and emails to social media marketing. Traditional methods such as…
How to Increase Sales? 10 strategies for Increasing Sales
Every organization likes to look at a graph of sales that shows growth. As much as everyone would like to do that, not every organization…
What is Sales KPI? Types of Sales KPI
KPI is an abbreviation of Key Performance Indicator. Thus, Sales KPIs are the indicators of sales performance. These indicators are specific, measurable and time-bound. Every…
What is Retail sales? Explained in detail
Purchase and sale of retail goods by customers and businesses is called retail sales. Retail goods are usually comprising of finished goods. Retail goods consist…
What is Pharmaceutical Sales? A look into Pharma Sales
Sales of Pharmaceutical products, which may include medicines, or surgical devices, consumables of any form, machines, and equipment used in surgeries is called Pharma Sales….
What is Sales Growth? Sales growth Explained in Detail
Sales Growth is the parameter which is used to measure the performance of the sales team to increase the revenue over a pre-determined period of…
16 Sales Activities you can do to Sell Better
Any activity to promote a sale is known as Sales Activity. Sellers carry out a multitude of activities to keep the business afloat and raise…
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The…
Top 12 Negotiation Skills you should Possess
Negotiation is a process in which two or more parties reach a mutually beneficial and consented agreement by compromise and/or discussion in order to bridge…
What is Procurement Cycle? All Steps Explained
The Procurement Cycle is a cyclical process of key steps when procuring goods or services for the organization. This interactive tool is strategically developed to…
What is Product Demonstration? Types of Product Demonstration
A product demonstration, also known as a “demo,” is a marketing technique used to showcase a product to potential customers to encourage them to make…
What is Customer Intimacy?
Customer intimacy is a type of customer-centric business practice that businesses use to learn as much as possible about existing & potential customers as well…
What is Sales Target? Types of Sales targets
Simply put, Sales Target is the milestone to be achieved by the company or the team or the individual as the case may be. Target…
What is Corporate Identity?
What is Corporate Identity? Corporate identity is the overall image of a corporation, firm, or business in the minds of consumers, investors, and the general…
What is Sales Funnel? Process of Sales funnel creation
The concept of Sales Funnel can be defined as the process of buying that companies lead their customers through when purchasing products. It is divided…
What is RFM Analysis (Recency, Frequency & Monetary Value)?
RFM analysis is a crucial marketing tool used to identify and segment customers on the basis of their recency, frequency, and monetary value. The three…
What is Supplier Evaluation?
Supplier evaluation is the process of assessing and approving the potential line of suppliers of the company through various quantitative and qualitative evaluation measures. The…
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
What is Global Marketing?
Companies seeking worldwide brand status need a global marketing plan. Understanding global markets and consumers is essential to creating advertisements that resonate with each audience….
What is Sales Analysis? Why is it important?
For every company, Sales is the ultimate revenue generator which takes care of all costs and expenses. While Sales may be achieved easily or in…
What is B2B Sales? Process of B2B Sales
An abbreviation of Business-to-Business, B2B selling involves companies or salespersons who sell products or services to other companies. When the selling is done by companies…
