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Marketing Category

The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.

Difference between Packaging and Labelling

May 19, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Packaging and Labelling

Packaging and labeling sometimes need clarification in product marketing. Their duties differ, yet both help launch products. Product labeling is information, while packaging is structure….

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What is Product Labelling & what is the Importance of labelling?

December 23, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Product labelling 1

Whenever you manufacture a product, you want to communicate the value of the product to the customers. One of the ways to do that is…

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How to achieve Premium Positioning for a brand or a product?

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Premium Positioning - 2

One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…

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What is Primary sales, Secondary sales and Tertiary sales and what factors determine them?

December 20, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Primary Sales Secondary Sales Tertiary sales

Any company which produces goods is concerned with the sale of the goods and movement of goods from the company to the end customer. This…

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8 Reasons for sales pressure and how to manage sales pressure?

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Sales pressure - How to manage sales pressure - 4

If someone asks me the toughest jobs out there, i will definitely nominate sales as one of the top 10 toughest jobs. The reason is…

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Cold Canvassing and its Application in Marketing

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Cold Canvassing

Cold canvassing is an interesting and widely used concept in Marketing. All of us have either done cold calling or have been a target of…

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What is Goal Setting? Steps to Setting and Achieving Goals

May 19, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Goals are important - 3

Goal setting is deciding what you want to achieve and devising a plan for reaching it by breaking the goal into actionable steps. It involves…

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10 Personal Selling Skills required for success in sales

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

personal selling skills

Sales is one of the toughest jobs in all industries. This is because a sales guy has to face rejection over and over again and…

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Selective Distribution and its role in Channel Distribution

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Selective Distribution

There are three common types of distribution channels adopted by companies: Intensive Distribution, Selective Distribution and Exclusive distribution Before we delve into selective distribution, let…

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What is Corporate Advertising? Examples of Corporate Advertising

December 13, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Corporate Advertising 3

Corporate advertising is a very interesting concept to learn about. In a few ways it is quite similar to the advertising done for products and…

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Augmented Product – Importance, Examples and Benefits

July 1, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Augmented product

What is an Augmented product? An augmented product is a product that has additional features, components, or add-ons not found in the same product offered…

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Odd Even Pricing and its application in Marketing

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Odd Even Pricing

Odd even pricing is extremely common to find these days and is being used widely. Many producers have started using this for a range of…

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Why Sales motivation is important and what are Objectives of Sales motivation?

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Sales Motivation

Sales is one of the toughest jobs out there simply because of the number of rejections involved to reach a sales target. You have to…

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What is a high involvement product and characteristics of High involvement purchase?

December 16, 2024 | By Hitesh Bhasin | Filed Under: Marketing

High Involvement product and High involvement purchase

A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a…

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What is communications mix and its role in Marketing?

July 30, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Communications mix

There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…

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Geographical pricing and its application in Marketing

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Geographical pricing - 2

As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography…

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Channel Conflict: Definition, Types, Levels, Causes & Examples

July 21, 2023 | By Hitesh Bhasin | Filed Under: Marketing

channel conflicts

Channel conflict occurs when two or more channel partners are competing against each other for the same business. Channel conflicts can arise when there are…

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What is Sales Prospecting & its role in Sales?

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Sales forecasting

When you want to paint a picture, you have to start with a blank page. Just like that, when you want to make a sale,…

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3 levels of Product competition – How companies compete on basis of products?

November 11, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Product competition

One of the most common forms of competition, and a factor which brings in more and more competition day by day is Product competition or…

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What is Product Design? Definition, History & How to Become a Product Designer

May 21, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Product design

Product design is the process of finding out market opportunities, understanding the problems, creating a product as a solution, and validating that solution with potential…

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How to choose a Market segment? 5 approaches to Choosing a market segment.

June 13, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Reasons for market segmentation - 2

Whenever a new business starts, the common question which the business owner faces is “Which segment should you target?”. It is not only about which…

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How to segment a Business Market? Steps in Segmenting a business market.

June 13, 2023 | By Hitesh Bhasin | Filed Under: Marketing

How to Segment a Business Market

One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or…

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Understanding the Product Hierarchy and Examples

December 20, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Product Hierarchy

Products can be organized in a hierarchy based on their basic components, which shows the relationship between them. The hierarchy includes both essential components and…

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Ingredient branding and How to build an Ingredient brand?

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Intel Ingredient Branding

Ingredient branding is a wise and crafty way to go about creating a unique brand. A successful ingredient brand has the power to directly influence…

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10 tips & tactics for Marketing a luxury brand

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Marketing a luxury brand

There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…

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6 types of Product Mix pricing to push products in the market

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Product mix Pricing strategies - 3

The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even…

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Co-Branding – Definition, Uses and Examples

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Co-Branding

What Is Co-Branding? Co-branding is a marketing strategy that involves partnering with another company or brand to create a joint brand. This can be done…

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Product line stretching

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Up Market Stretch - Product line Stretching

The product line length within a company keeps changing. Generally, there are three price bands which exists in any market – Lower priced products, middle…

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Classification of Industrial products – Industrial products classification

December 16, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Classification of Industrial goods

Classification of Industrial products is necessary as it helps decision making for the organization. Industrial goods are classified on the basis of their relative cost…

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Five product levels in Marketing

February 26, 2025 | By Hitesh Bhasin | Filed Under: Marketing

5 Product levels - Five product levels - 2

In one of the previous articles, we discussed different types of products and broke the products in 3 parts. However, many experienced marketers define the…

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4 questions to ask yourself before targeting new customers

June 13, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Targeting new customers - 4

If i ask 100 businessmen out there what they want, each one of them will say that they need more customers to grow their business….

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Product line competition – How to compete on the basis of Product lines?

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Product line competition

One of the key factors which differentiates between brands, especially when they are in the consumer durables, FMCG or retail segments, is the product line…

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What is Sampling plan and its application in Market research?

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Sampling plan

Once you are ready with your market research plan, then comes the implementation part. And the first step of implementation is determining your sampling plan….

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How to collect primary data for Market research?

May 19, 2025 | By Hitesh Bhasin | Filed Under: Marketing

google forms for primary data collection - 2

Secondary data sources are easily available in the market. Or, the Internet is one of the most common resources being used for secondary data collection….

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7 Advantages of giving Good Customer Service

December 19, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Good customer service - 4

One of the reasons good businesses become great is because of the loyalty they command from their customers. This loyalty ensures that the customers stay…

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19 different types of target markets based on segmentation

May 14, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Types of Target markets

Once you have done your segmentation (via the different types of segmentation), you will land up with a target market. Now, based on your segmentation,…

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What is Repositioning? Definition, Importance & Examples

September 4, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Repositioning and Brand repositioning

In the fast-paced world of business, staying still is not an option. Companies always need to stay ahead of the curve, constantly evaluating and refining…

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The relation between USP and Value proposition

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

USP and value proposition

Many a times, readers get confused between value proposition and USP which stands for unique selling proposition. They generally ask the difference between the same….

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5 Main Advertising Theories

May 20, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Advertising theory

The 5 Advertising theories help us understand how advertising can influence consumer behavior and make potential customers adopt specific products, thereby developing a preference that…

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Adoption Theory – Theory of product adoption

March 12, 2018 | By Hitesh Bhasin | Filed Under: Marketing

Product adoption process

The adoption theory has a simple objective – To observe new product adoptions and new product diffusion in the market to understand how and why…

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