When a company grows larger, then any changes they make affect the customers. Thus, if a company wants to keep their customers happy, they need…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Types of Market Research Questions
A common confusion that we get when conducting a market research survey is the market research questions that we should ask from the sample population….
What is Brand Extension?
What Is Brand Extension? Brand extension is when a company uses an already-established brand name to launch a new product. The new product can be…
What are the Functions of Retailing?
Various parties to the production and distribution of goods play a pivotal role in any economy keeping the robust volume of trade and commerce flowing…
How to Choose Distribution channel in Marketing?
A correct Distribution channel is the backbone of a sales strategy. Without a proper channel, it is unlikely that the brand will be able to…
Objectives of Trade Promotions
Trade promotions include smart ways to push more of your product to your distribution channel. The more the motivation of distribution channel, the more the…
Factors affecting Sales of a Product
Any business, whether a start-up or an established one, put maximum efforts for expanding sales volume because sustained growth in sales is the only key…
What is Word of mouth Marketing?
What is a Word-of-Mouth Marketing Strategy? Word-of-mouth marketing is a marketing method that encompasses any and all ways people talk about your company with others….
What is a By-Product? By-Products Examples and Pricing Strategies
What is a By-Product? Many times, the production process results in the creation of Leftover products. These leftover products may not be as valuable as…
Industrial Sales – Characteristics of Industrial sales
What is Industrial Sales? 6 Characteristics of Industrial sales Industrial sales or B2B sales is a touch business due to the inherent nature of industrial…
What is Non-Store Retailing – Examples and Types
We recently had a look at the different kinds of retail services that exist. A general definition of retail is the use of a retail…
Keller’s Brand equity Model – CBBE Model by Keller
Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of an organization. This can…
11 Objectives of Advertising – What are Advertising Objectives?
The main objectives of advertising include product or service introduction, brand awareness creation, customer acquisition, value creation and Differentiation from competitors. Advertising also focuses on…
Difference between Marketing and Advertising
Marketing is recognizing, anticipating, and fulfilling customer requirements. At the same time, advertising is a business practice in which a company pays to display its…
Aaker Brand Equity Model
In the field of marketing, Brand Equity means the value of a brand. The concept of the value of a brand is very interesting and…
What are the Functions of Wholesalers? Explanation & Examples
A wholesaler plays a vital role in the supply chain by helping to manage inventory levels. They can purchase large quantities of products from manufacturers…
What Are Concept Statements? How To Write A Concept Statement?
A concept statement is the essence of a business plan. If you are writing a business plan, know that this statement lays the groundwork for…
Product Strategy: Definition, Importance and How to create one?
What is Product Strategy? Product strategy is a top-level organizational strategy that portrays what an organization needs to accomplish with its product and the way…
Trademark vs Copyright – Difference Between Copyright And Trademark
A trademark is a sign, logo, or symbol used to identify a product or company and distinguish it from others. A copyright is legal protection…
Difference between Packaging and Labelling
Packaging and labeling sometimes need clarification in product marketing. Their duties differ, yet both help launch products. Product labeling is information, while packaging is structure….
What is Product Labelling & what is the Importance of labelling?
Whenever you manufacture a product, you want to communicate the value of the product to the customers. One of the ways to do that is…
How to achieve Premium Positioning for a brand or a product?
One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…
What is Primary sales, Secondary sales and Tertiary sales and what factors determine them?
Any company which produces goods is concerned with the sale of the goods and movement of goods from the company to the end customer. This…
8 Reasons for sales pressure and how to manage sales pressure?
If someone asks me the toughest jobs out there, i will definitely nominate sales as one of the top 10 toughest jobs. The reason is…
Cold Canvassing and its Application in Marketing
Cold canvassing is an interesting and widely used concept in Marketing. All of us have either done cold calling or have been a target of…
What is Goal Setting? Steps to Setting and Achieving Goals
Goal setting is deciding what you want to achieve and devising a plan for reaching it by breaking the goal into actionable steps. It involves…
10 Personal Selling Skills required for success in sales
Sales is one of the toughest jobs in all industries. This is because a sales guy has to face rejection over and over again and…
Selective Distribution and its role in Channel Distribution
There are three common types of distribution channels adopted by companies: Intensive Distribution, Selective Distribution and Exclusive distribution Before we delve into selective distribution, let…
What is Corporate Advertising? Examples of Corporate Advertising
Corporate advertising is a very interesting concept to learn about. In a few ways it is quite similar to the advertising done for products and…
Customer Perception: Meaning, Importance, Factors and Examples
Marketing can get complicated and intricate at times. It is because of the complexity of the human brain and the way it functions. Customers are…
Augmented Product – Importance, Examples and Benefits
What is an Augmented product? An augmented product is a product that has additional features, components, or add-ons not found in the same product offered…
Odd Even Pricing and its application in Marketing
Odd even pricing is extremely common to find these days and is being used widely. Many producers have started using this for a range of…
Why Sales motivation is important and what are Objectives of Sales motivation?
Sales is one of the toughest jobs out there simply because of the number of rejections involved to reach a sales target. You have to…
What is a high involvement product and characteristics of High involvement purchase?
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a…
10 Factors influencing High involvement purchase
If you look at the family life cycle, you will find that as a person grows in stature in his life, he begins purchasing more and…
What is communications mix and its role in Marketing?
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…
Geographical pricing and its application in Marketing
As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography…
Channel Conflict: Definition, Types, Levels, Causes & Examples
Channel conflict occurs when two or more channel partners are competing against each other for the same business. Channel conflicts can arise when there are…
What is Sales Prospecting & its role in Sales?
When you want to paint a picture, you have to start with a blank page. Just like that, when you want to make a sale,…
3 levels of Product competition – How companies compete on basis of products?
One of the most common forms of competition, and a factor which brings in more and more competition day by day is Product competition or…
