Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Piggyback Marketing? Definition, Examples, Rules, & More
Piggyback marketing is a strategy where two or more companies promote each other’s products that complement each other but are not in competition, in their…
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
What is Manufacturer Branding?
To understand manufacturer brand, let us divide the phrase Manufacturer branding into two. Dealing with the manufacturer at first, a manufacturer is someone who is…
What is differential pricing?
As the name itself states, differential pricing refers to different prices applied in the market based on various factors such as geography, external environment or…
How to create a Customer Profile?
A customer profile is a useful tool for businesses to understand their target audience. Customer profiling contains essential information on the customer’s pain points, interests,…
What is Brand Reputation? Importance of Brand Reputation
Brand Reputation is the perception of the brand and how the particular brand of the company is viewed by the customers, stakeholders, and the market…
What is Marginal Pricing?
Fixed and variable costs are the two major costs in the current business. Variable costs are those that vary with the volume and outcome of…
What is a Macro Environment? Definition, Factors, & Examples
Definition Macro environment is a term used to refer to the external factors and forces, both economic and social, that businesses must consider when creating…
Behavioral Targeting – Examples, Types, Process
Behavioral targeting is a type of online advertising that monitors and assesses user behavior on the internet. It employs information collected from websites, apps, and…
What is Price Transparency?
In the world of business, the role of the component ‘price’ is of utmost importance. No matter the amount of marketing effort or promotional campaigns,…
What is Carryover Effect or Carry-over Effects?
A carryover effect is an effect which is carried over from one condition to another over a period of time. Carry-over effect happens in Advertising…
Concept of Product Class
To understand the concept of Product Class, it becomes essential to first understand what exactly a “product” is. A product can be defined as anything…
What is Demarketing? Types, Examples & Benefits
Demarketing occurs when a company reduces demand for its product or service due to inadequate supply or excessive promotion and distribution expenditures in some locations,…
Who are Brand Advocates and what is Brand advocacy?
Brand advocacy is a type of marketing strategy that encourages consumers or employees of a brand to behave like brand advocates and promote their positive…
Mystery Shopping – Skills & Characteristics of a Mystery Shopper | Blog
What is Mystery Shopping? Mystery shopping is a tool used by businesses to measure the quality of customer service. Businesses will hire mystery shoppers to…
What are Brand Assets?
Definition of Brand Assets Brand Assets are the consistent signals that make it quite easier for the consumers to recognize and identify the brand and…
Brand Affinity – Definition, Meaning, Importance and Tips on building it
Brand affinity is the natural liking or positive inclination or love of an existing or potential customer towards a brand. It is the highest point…
Reverse Marketing Explained with Examples
Reverse marketing refers to a scenario where the firm does not actively seek out customers, but instead, the customers seek out the firm. An example…
What is Brand Activation & Why is it Important?
Brand activation is the execution of a marketing process used to generate awareness, drive consumer actions, and build lasting connections through interaction and brand experiences…
Target Pricing
How is a selling price for any product calculated? The norm for price calculation in any business is generally like this: Calculate all the costs…
How to conduct a Market Survey?
When a company grows larger, then any changes they make affect the customers. Thus, if a company wants to keep their customers happy, they need…
Types of Market Research Questions
A common confusion that we get when conducting a market research survey is the market research questions that we should ask from the sample population….
What is Brand Extension?
What Is Brand Extension? Brand extension is when a company uses an already-established brand name to launch a new product. The new product can be…
What are the Functions of Retailing?
Various parties to the production and distribution of goods play a pivotal role in any economy keeping the robust volume of trade and commerce flowing…
How to Choose Distribution channel in Marketing?
A correct Distribution channel is the backbone of a sales strategy. Without a proper channel, it is unlikely that the brand will be able to…
Objectives of Trade Promotions
Trade promotions include smart ways to push more of your product to your distribution channel. The more the motivation of distribution channel, the more the…
Factors affecting Sales of a Product
Any business, whether a start-up or an established one, put maximum efforts for expanding sales volume because sustained growth in sales is the only key…
What is Word of mouth Marketing?
What is a Word-of-Mouth Marketing Strategy? Word-of-mouth marketing is a marketing method that encompasses any and all ways people talk about your company with others….
What is a By-Product? By-Products Examples and Pricing Strategies
What is a By-Product? Many times, the production process results in the creation of Leftover products. These leftover products may not be as valuable as…
Industrial Sales – Characteristics of Industrial sales
What is Industrial Sales? 6 Characteristics of Industrial sales Industrial sales or B2B sales is a touch business due to the inherent nature of industrial…
What is Non-Store Retailing – Examples and Types
We recently had a look at the different kinds of retail services that exist. A general definition of retail is the use of a retail…
Keller’s Brand equity Model – CBBE Model by Keller
Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of an organization. This can…
11 Objectives of Advertising – What are Advertising Objectives?
The main objectives of advertising include product or service introduction, brand awareness creation, customer acquisition, value creation and Differentiation from competitors. Advertising also focuses on…
Difference between Marketing and Advertising
Marketing is recognizing, anticipating, and fulfilling customer requirements. At the same time, advertising is a business practice in which a company pays to display its…
Aaker Brand Equity Model
In the field of marketing, Brand Equity means the value of a brand. The concept of the value of a brand is very interesting and…
What are the Functions of Wholesalers? Explanation & Examples
A wholesaler plays a vital role in the supply chain by helping to manage inventory levels. They can purchase large quantities of products from manufacturers…
What Are Concept Statements? How To Write A Concept Statement?
A concept statement is the essence of a business plan. If you are writing a business plan, know that this statement lays the groundwork for…
Product Strategy: Definition, Importance and How to create one?
What is Product Strategy? Product strategy is a top-level organizational strategy that portrays what an organization needs to accomplish with its product and the way…
Trademark vs Copyright – Difference Between Copyright And Trademark
A trademark is a sign, logo, or symbol used to identify a product or company and distinguish it from others. A copyright is legal protection…
