The 7s Model by McKinsey is the strategic tool that carefully analyzes the company’s organizational design by looking and analyzing the 7 different internal elements…
Top 14 Chanel Competitors & Alternatives in 2025
The top Chanel Competitors are Louis Vuitton, Hermes, Gucci, Prada, L’Oreal, Michael Kors, LVMH, Christian Dior and others. Chanel is a popular fashion company that…
What is Corporate Life Cycle?
Definition of Corporate Life Cycle Corporate Life Cycle can be defined as the movement of the organization as it evolves and develops through the typical…
Top Lingerie Brands in the World in 2025
In this article, we discuss the Top Lingerie Brands as Lingerie is an essential commodity for every woman without which her wardrobe is incomplete. Choosing…
Top 20 Cafe Coffee Day Competitors & Alternatives in 2025
The top Café Coffee Day competitors are Starbucks, Costa Coffee, McDonald’s McCafe, Lavazza, Dunkin Donuts, Gloria Jean’s Coffee, Caribou Coffee and others. Café Coffee Day…
Top 20 UK Brands in 2025
Let’s dive into the fascinating world of the Top UK brands. From energy giants keeping our lights on to tech geniuses inventing the future right…
What is Disruptive Innovation?
Define Disruptive Innovation The term Disruptive Innovation was coined by Clayton Christensen that describes the process of a product or service that takes root and…
What is Bowman’s Strategy Clock?
The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make…
What is the Hedgehog Concept?
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company…
Top 17 Aldi Competitors & Alternatives in 2025
The top Aldi Competitors are Lidl, Biedronka, Penny Market, Salling group A/S, NettoMarken-Discount, Schwarz Gruppe, Dollar Tree and others. Aldi, a famous retail industry is…
Top 15 Scotch Brands in The World in 2025
In this article, we list the top 15 Scotch brands in the world. Scotch whiskies have been in huge demand over the years because of…
Top British Fashion brands in 2018
London provides a great choice of British designers. Britain has developed and produced popular brands in the world. British fashion has always been admired for…
Top Global Brands in the World in 2025
The top global brands in the world have managed to stay ahead of the game and prove their dominance in the global markets. They have…
Marketing Strategy of AVON
The vision statement of the company clearly states their segment- women. Company’s primary target group is working women, between 25-35 years having career aspiration. Since…
Marketing Strategy of Reliance Industries Limited
It was the year 1957 when Dhirubhai Ambani returned to India after a stint with A. Besse& Co., Aden, Yemen and started a small yarn…
Marketing strategy of Target Corporation
Headquartered in Minneapolis, Target Corporation was founded by George Dayton under the name Goodfellow Dry Goods in June 1902 before being renamed as Dayton’s Dry…
Marketing Strategy of Maruti Suzuki
Founded in 1983 as a joint venture between Government of India and Suzuki Motor Corporation, Japan, with a motto of motorizing India, Maruti Suzuki India…
What are Dynamic Capabilities and their role in Strategy?
Dynamic Capability can be defined as the inherent capability of the organization to optimally and purposefully adapt and catapult the organization’s resource base. This management…
Who is a Content Creator? Advantages and Success of Content Creators
If you have been on the internet in 2018 for any length of time, then you might have heard the term “Content Creator” thrown loosely…
Top 17 Fountain Pen Brands in 2025
Hey there! Imagine having a magic pen that makes writing fun and looks fantastic. That’s what a fancy fountain pen can do! We’re going on…
The 5 P’s of Strategy explained
The 5 P’s of Strategy model was developed by the Canadian management scientist Henry Mintzberg with an objective to develop five distinguished strategic visions for…
Marketing strategy of Pepsodent
An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year…
Top 20 Brands in Canada in 2025
Hop on for an incredible trip around Canada’s best brands! Think banks like Royal Bank of Canada that keep your money safe, Shopify making selling…
Marketing Mix of Netflix and 7Ps (Updated 2025)
The Marketing mix of Netflix analyses the 7Ps of Netflix, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Netflix. Netflix…
Top 20 Appliance Brands in the World in 2025
You wake up, and there’s a machine to brew your coffee just right. And when the day’s over, there’s another one to help clean up…
What is Sports Marketing? Explained and discussed in details
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball,…
Marketing Strategy of Hilton Hotels
Founded by Conrad Hilton on May 31, 1919, now owned by Hilton Worldwide, As of 2017, there are more than 570 Hilton Hotels & Resorts properties…
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
What is USP Analysis? How to find your Unique Selling Proposition
The concept of USP Analysis can be defined as finding out the factors that distinguish your products offered from the ones of the competitors and…
Marketing strategy of Aldi
Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded…
Who is a Brand Coordinator
What is a Brand Coordinator? A brand coordinator is someone who helps to oversee and manage a brand. This can involve creating marketing campaigns, working…
Top Diamond brands in the world
Expensive diamond brands are a sign of prestige, status, and power. Wealthy people demand diamond jewelry to showcase their wealth. Many available diamond brands make…
Why are Visits more Important than Page Views
When it comes to website publishers, an age-old debate has been about which is more important – page views or page visits. In an ideal…
What is TOWS Matrix?
TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of…
SWOT analysis of ONGC (Updated 2025)
Let’s explore the SWOT Analysis of ONGC by understanding its strengths, weaknesses, opportunities, and threats. India’s leading crude oil and natural gas company is ONGC,…
What is Digital Advertising? Types of Digital Advertising
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known…
Swot analysis of Air France
Air France is a subsidiary of Air France-KLM Group and is headquartered in Tremblay-en-France. It was founded in the year1933, together with KLM which was…
Top 15 Chinese Phone Brands in 2025
Hey there! Imagine your smartphone is your best buddy that keeps you connected, having fun, and on top of things. Well, Chinese phone brands are…
Marketing Strategy of Vaseline
Patented in The United States by Robert Chesebroughin the year 1859 which he invented by extracting a useful product from petroleum. Chesebrough the oil fields…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
