Marketing Ethics or Ethical Marketing is one of the most effective long-term branding, word-of-mouth, and trust-building strategies for optimizing presence, leads, sales, and conversions of…
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Group – Definition, Characteristics, Functions and Types
A group is a collection of human beings who interact with each other in a manner that they mutually impact and channel the whole process…
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Ethics – Definition, Importance and Types
Definition Ethics are the moral principles that govern the behavioral inclinations and activities of an individual, society, or organization. Ethics revolves around the philosophical study…
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McClelland’s Theory of Needs (Achievement, Affiliation and Power)
What is McClelland’s theory of needs? McClelland’s theory of needs is a theory that describes how people in an organization are motivated by the need…
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Interpersonal Communication – Meaning, Types, Importance, Elements and Examples
What is interpersonal communication? Interpersonal communication is a process where feelings, ideas, thoughts and information are exchanged face-to-face between two or more person via verbal…
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The Servqual Model – Definition, Dimensions, Gaps and Advantages
SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
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The Wheel of life – Concept and Application in Coaching and Time Management
What is The Wheel of Life? The wheel of life technique provides an instant overview of dimensions of your life in predefined categories like relationships,…
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10 Leadership Behaviors Every Leader should Possess
leadership behaviors always speak louder than the words of a leader. Leaders are always under the microscope, as employees see and analyze their leaders carefully…
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12 Essential Coaching Skills and How to Become a Good Coach
Coaching skills are defined as the means of building great leaders in an organization. It helps to achieve both professional and personal goals and hence…
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Critical Incident Method and Technique – Definition, Process, Advantages
The critical incident method, also known as the critical incident technique, is a process that uses a set of procedures to collect, observe, and analyze…
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How to find your passion? 12 Ways (With Examples)
Passion should not be complicated as it can then overwhelm you; instead, let it be something that interests you so that you can embrace it…
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19 Ways to Start a Conversation (With Examples)
The conversation isn’t about proving a point: true conversation is about going on a journey with the people you are speaking with – Ricky Maye…
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How to write a professional email?
Are you aware of the fact that an estimated 2.4 million emails are sent on an average per second, and that is seriously an impressive…
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What is Industrial Psychology?
Industrial Psychology revolves around concepts and theories associated with individuals and their interactions or inclinations at the workplace. The experts involved in this are industrial…
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Industrial Relations – Meaning, Importance, goals and Scope
Industrial relations involves the study and strategies necessary for analyzing the connections and communications amongst management and employees of an organization. Its practices are involved…
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