In an organization, leaders use different power types to influence employees’ attitudes, values, and behaviors to accomplish organizational goals. Such managerial power aims to either…
What is Survey Research? Objectives, Sampling Process, Types and Advantages
What is Survey Research? Survey Research is the process of surveying or preparing questions targeted to a group of people to extract a particular field…
What is Level 5 Leadership and how to become a Level 5 Leader
Level 5 leadership is the residing point of some of the top CEOs globally, as it paves the path of great leadership. Jim Collins developed…
What is Mobile Marketing? Definition, Steps & Top Trends for 2025
Mobile marketing refers to the practice of promoting products and services through the use of mobile devices like smartphones and tablets. It refers to the…
Wholesaling Definition – Meaning, Importance, Functions and Types
Wholesaling is defined as purchasing goods directly from the manufacturer at a discount and then selling it to retailers for a comparatively higher price. Following…
Incentives – Definition, Types, Role, Examples and Advantages
What are Incentives? Incentives refer to any material tangible or intangible that can pull in the attention of the employees and motivate them to work…
Problems with of Lack of Communication and How to improve it
Lack of communication refers to poor communication that leads to insufficient team knowledge, regular conflict, low employee self-esteem, emotional intelligence and ineffective teamwork. The employee…
Communication Design: Definition, Meaning, Types and Examples
Have you ever wondered what communication design is? You’re not alone, in fact many people are curious about the definition of communication design, who or…
Team Development – 5 Stages and Importance
What is Team Development? Team development is an approach where training and support are provided to a group of individuals so that they can work…
Career Counseling – Definition, Meaning, Importance and Types
What is Career Counseling? Career counseling, also known as career guidance, is a process that helps a person in understanding himself, his personality, background, abilities…
Account-based Marketing (ABM)
ABM is a well-targeted marketing strategy in which the Marketing and Sales team align and collaborate for ensuring personalized, engaging, and delightful buying experiences for…
KRA vs KPI – Difference Between KRA and KPI
KRA and KPI are two metrics crucial for determining whether the organizational strategies are moving in the right direction or not. KRA is Key Result…
Economic Development – Definition, Meaning, Types and Features
What is Economic Development? Economic development is a process through which the overall education, well-being, health, income and living standards of the general population improves….
What is Face-to-Face communication?
Face-to-face communication refers to the interaction between two or more people where everyone is in direct contact with each other. It is also known as…
Business Ethics Definition – Importance, Examples, Role and Types
Business ethics helps in ethical decision-making by guiding about the right and wrong for a business in the situations of ethical issues, dilemmas, or controversies….
