Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
Emotional Branding – Definition, Meaning, Stages and Examples
Emotional branding revolves around a business strategy that connects with existing and potential customers on a personal level by establishing an emotional connection. Emotionally triggered…
How To Develop The Future Leaders Of Your Company?
Future leaders are current non-leaders who can be developed and groomed to be a leader in the future. They are currently not in a leadership…
Top 20 Mining Companies in 2025
Let’s jump into the exciting world of digging up stuff from the earth, like metals and minerals we use daily! Imagine big companies, like superheroes…
Top 15 News Websites in the United States
As individuals, we are always on the look-out for information as we want to be in the loop and know about everything that is happening…
Top 15 Hotel Companies Worldwide in 2025 Based on Number of Guestrooms
The Hotel industry is also known as the hospitality sector as the companies welcome guests with open arms and try to meet their needs and…
Compensation Management – Definition, Importance, Objectives, Types and Softwares
Compensation management refers to the whole process of deciding, analyzing, channelizing, and managing the salaries, perks, incentives, and other types of benefits that employees receive. Compensation…
Law of Effect by Edward Thorndike – Definition and Meaning
Law of Effect Definition The Law of Effect refers to the principle of connections that says that we human beings tend to repeat those behaviors…
Human Resource Development or HRD
Human resource development is the process of developing the human resources of an organization by optimizing and upgrading their skills and knowledge as per the…
Team – Definition, Meaning, Characteristics and Difference from groups
Definition : A team is a group of people with distinct skillsets and abilities. People work together as team members follow an organizational culture to…
Electronic Retailing or E-tailing | Definition and Meaning
Electronic retailing or e-tailing is a B2B or B2C sales of goods and services via the internet. Because of such a way of functioning, e-tailing…
A Comprehensive Guide to Experiential Marketing
Experiential marketing combines methods that encourage viewers to interact with a brand through real-world/branded experiences rather than standard advertising. It creates a memorable impression that…
Consumer vs Customer
Consumer vs Customer is a quite common analysis which is often done because people often get confused in between the two terms and interchangeably use…
Workforce Planning – Definition, Importance, Working and Steps
What is Workforce Planning? Workforce planning is the process of continuous optimization that helps an organization to align its goals and needs with that of…
What is Demand Planning and Why is it Important?
What is Demand Planning? Demand planning is a process that helps to forecast the demand for a service or a product so that it can…
