As the oxygen does to human body same is the significance of O2 to the communication. After the split of central agency of telecommunication in Europe, O2 emerged as a dedicated telecommunication and broadband services. It is a brand of Telefónica in the UK which is Spanish oriented company.
Understanding the need of an hour it is a communication company providing with telecommunication and broadband services. The company was started in 2006 and later it was tagged as a company with maximum customer satisfaction by Ofcom. Definitely, the competition in the market is the only cause which results into best services and that is why O2 too has a list of Competitors. Top competitors of O2 from the list are:
- Vodafone, A company established in the year 1985 is the biggest competitor.
- THREE (Hutchison UK Ltd.), is a UK based company established in 2002 providing for the free video services in addition to telecommunication services.
- Orange is well – established contender of O2 in mobile services, which is a known name established in the year 1993.
Besides the established competitors, O2 had to face many new and struggling players of mobile and internet services in the market.
Product in the marketing mix of O2
Product services of O2 are crafty designated into personal and business. High efficiency with the spontaneous customer needs ranks O2 services and products as the best. With a variety of telecommunication services and a long list of tariff plans, O2 dedicates to provide for high-speed internet services. 2G, 3G, 4G network with the high-speed connectivity is the product sub-line of O2.
The high-speed office internet is O2’s innovation to keep the market at bay. Mobile internet and mobile broadband are the technological innovation of O2 telecommunication which keeps the pace of growth of increasing. Apple had a tie-up with O2 in 2015 and it too was proved as a beneficial one.
Place in the marketing mix of O2
It has strategically located itself in the UK with 450 dealers across the UK. Sound services to the urging needs of the customer and spontaneous resolving of issues of customer make it presence wide enough. To aid the quick customer service O2 has online space. It controllably sale the apt product to the apt customers in the right market circumstances which leads to the rapid growth of the O2 services. Customer satisfaction, quick response and the variety of the products and services develop a customised chain of stores for the consumers across uses which operate as easy go for sales.
Price in the marketing mix of O2
Selectively option for the target market practice, O2 aims at its customers and market thereby choosing the price for the customers. It has ample of services for ranging accordingly to the different class of customers. When the price is the necessary marketing strategy O2 not just concentrate on its own pricing policy but also keep a check on competitors price policy.
It has multiple broadband services and numerous tariff plans for customers. Marinating the low pricing policy to keep track of the low-income group people to premium policy showcases the differential pricing policy of O2. O2 decides its prices according to the consumer market demands as when it came up with the 3G policy it was high in cost with high efficiency.
Promotions in the marketing mix of O2
Focusing the consumer market, O2 chooses to adopt the wide strategies to reach to the broader consumer market. Targeting its multi established consumer market O2 practices all kind of business tactics from the newspaper advertisements to the Social media coverage. Strong customer feedback system is one of the best promotional strategy opted by O2.
The basic premise of O2 to get more customers is the use of advanced technological services. Recently, O2 has started it service of recycling your phone with cash. Simplicity sim is one of the celebrated plans of O2 for its long-term buyers. When 3G services were launched it promised high speed with high rates still the success rates are applauded. Instant advertisement scheme of O2 takes it to the height.