Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » Marketing Mix of Brands » Marketing Mix Of Goibibo – Goibibo Marketing Mix

Marketing Mix Of Goibibo – Goibibo Marketing Mix

June 7, 2023 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Goibibo is a subsidiary of its parent company Ibibo Group. It is associated with travel and tourism industry and deals in online bookings. It is of Indian origins and has Sanjay Bhasin and Vikalp Sahni as its CEO and CTO respectively. Goibibo has been one of the fastest companies in India in terms of growth as it crossed its previous volume of hotel bookings by an increase of five times in the year 2015. The brand has targeted travellers and internet users as its potential customers. Some of its competitors in market are as follows-

  • Yatra.com
  • Clearrip.com
  • Makemytrip.com

About Goibibo

  • Type: Online travel agency
  • Industry: Travel and tourism
  • Founded: 2009
  • Founders: Ashish Kashyap, Sanjay Bhasin, and Vikalp Sahni
  • Headquarters: Gurugram, Haryana, India
  • Area served: India
  • Current CEO: Kavi Paul
  • Number of employees: 3,000+
  • Major products: Flights, hotels, trains, buses, cabs, and holidays

Table of Contents

  • Product in the Marketing Mix Of Goibibo :
  • Place in the Marketing Mix Of Goibibo :
  • Price in the Marketing Mix Of Goibibo :
  • Promotions in the Marketing Mix Of Goibibo :

Product in the Marketing Mix Of Goibibo :

Goibibo is a leading travel aggregator whose business transactions are performed online. It is a B2C or business to customer organisation as it likes to deal directly with its customers by providing best transportation and accommodation facilities.  

It is the largest booking engine and has been ranked at first position in travel sector through mobile apps. Goibibo offers trusted and fastest experiences to its users in terms of searching the required product, making bookings, making payments, options of cancellation, settlement and refund nature.

It has several products in its kitty and offers online bookings and services including bus tickets, air tickets, hotel accommodations, holiday packages, weekend getaways and city travel guides. Recently Goibibo has launched two vital features to its product kit. Anywhere to Anywhere flight bookings helps in getting best fare options for international destinations to and from any place in the world. Flight Advice is a search engine that helps users in finding results of their personal choice. It includes price options, preferred destination routes or even duration of a flight.

Marketing Mix Of Goibibo

Place in the Marketing Mix Of Goibibo :

Goibibo has spread its presence to every part of India and is accessible through an online portal and through mobile apps. It became a part of its owner group in the year 2009 and has its headquarters base at Gurgaon in India. Goibibo has a network of several offices located in places like Kolkata, Delhi, Mumbai, Bangalore, Delhi and Chennai. Its official website is Goibibo.com and in the year 2015, it went on to partner Google Flight Search making it first OTA of Indian origins.

Also Read  Marketing Mix of Air India - Air India Marketing Mix

Goibibo has used innovative and latest technology for integration, travel platform and selling platforms. At its onset company concentrated solely on the domestic front but with time also began to offer hotel and flight bookings in the international market. Goibibo has tie-ups with 400 airlines and has access to 52,000 routes. More than half of its bookings are via mobile apps and done through Mobile-Web, Windows Phones, Android and iOS and the rest through the desktop.

Price in the Marketing Mix Of Goibibo :

Goibibo is an e-commerce company who has positioned itself as a trusted portal offering best services and deals at minimum possible rates. Its business model and pricing strategy is supported on its concept of low-charge of user acquisition. The company has adopted an economic pricing policy and offers air bookings at lowest rates in all e-commerce portals of travel booking. It has a payment gateway PayU that helps in securing its transactions.  As Goibibo faces stiff competition from several rival companies it has adopted competitive pricing policy to maintain its customer base. The type of user response it creates has helped in generating large revenue sources.

Promotions in the Marketing Mix Of Goibibo :

Marketing Mix Of Goibibo 2

Goibibo has a strong promotional strategy that has helped its company in reaching unimaginable heights in tourism and travel industry. The company relies heavily on its campaigns that are aired on radio, several channels of television through electronic media. It has also taken help of print media and its ads are displayed on hoardings, newspapers and travel magazines. As it is related to online industry its usage of social media platforms is very high and its Facebook page has 1.5 million users.

As part of its marketing plan, it offers various deals and incentives to its customers like rupees 2000 cashback if booked via Goibibo coupons, 60% discount on domestic air-tickets with coupons and discount of Rupees 800 if the coupon code is used. Goibibo has been the recipient of several awards in recent times. It was awarded Best Tech Travel Award by The Economic Times in the year 2015 and India’s Best Website in the year 2014.

Liked this post? Check out the complete series on Marketing Mix

Also Read  Marketing Mix Of Gmail - Gmail Marketing mix

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix of BSNL – BSNL Marketing Mix
  2. Marketing Mix of Intel – Intel Marketing Mix
  3. Marketing Mix of Hyundai Motors – Hyundai Motors Marketing mix
  4. Marketing Mix Of Hitachi – Hitachi Marketing Mix
  5. Marketing Mix of Bentley – Bentley Marketing Mix
  6. Marketing Mix Of Fiat – Fiat Marketing Mix
  7. Marketing Mix Of Hallmark Cards – Hallmark Cards Marketing Mix
  8. Marketing Mix Of JBL – JBL Marketing Mix
  9. Marketing Mix Of Koko Krunch – Koko Krunch Marketing Mix
  10. Marketing Mix Of Mindtree – Mindtree Marketing Mix
Not found what you are looking for? Search this website.

Comments

  1. srikanth says

    Hi. Recently I used Goibibo to book my flight tickets. I made payment using GPay with the help of Goibibo offers from saveplus and I earned 1 scratch card reward on my transaction. It was a great experience.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Digital Marketing: Definition, Importance, Types, Skills and Tools
  • 9 Characteristics of Quality
  • What is Television Advertising? Characteristics, Types & Examples
  • What is Women Entrepreneurship? Features, Functions and Characteristics
  • Consignment Sales: Definition, Advantages and Disadvantages
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved