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Home » Marketing Mix » Marketing Mix of Nike

Marketing Mix of Nike

February 28, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Nike is one of the pioneers in marketing and the marketing mix of Nike is one of the strongest. Depending mainly on pull strategy, it has established its hold in face of major competitors like adidas and reebok. Read on for its product marketing mix.

Table of Contents

  • Product in the Marketing mix of Nike
  • Price in the Marketing mix of Nike
  • Place in the Marketing mix of Nike
  • Promotions in the Marketing mix of Nike

Product in the Marketing mix of Nike

Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. Nike started selling sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children.

They also market head gear under the brand name Sports Specialties, through NikeTeam manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories.

Marketing mix of Nike

Price in the Marketing mix of Nike

Nike’s pricing is designed to be competitive to the other fashion Shoe retailer. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing.

Place in the Marketing mix of Nike

Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe. Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world. In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. The company has production facilities in Asia and customer service and other operational units worldwide

Promotions in the Marketing mix of Nike

Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Nike has a number of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldo, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf.

Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brand image, the Nike name and the trademark swoosh; make it one of the most recognizable brands in the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success.

Also Read about Marketing Mix

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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Jung Hana says

    thank you so much for your help

    Reply
    • Douglas says

      Hi About, I am Douglas from Kenya. Would you mind getting in touch with you via mail.

      Reply
      • Hitesh Bhasin says

        you can get in touch with the Contact link above

  2. Abhishek Rawat says

    thank you so much for my project help.

    Reply
    • Hitesh Bhasin says

      Well, welcome anytime. Thats what the site is for.

      Reply
  3. Mohamed ALi says

    Thank you a lot
    its an amzing piece of info

    Reply
  4. Alexandre says

    Anywhere we can find the publication date?

    Reply
  5. candace says

    thx it helped a LOT for our school project

    Reply
  6. Melissa Pruett says

    I would like to use this article as a reference for a paper I am writing… may I have your permission? If so, may I have the proper reference information for an APA paper?

    Reply
    • Hitesh Bhasin says

      Dear Melissa, all the articles on Marketing91 are 100% original and there is hardly any external source. If there is, then it is wikipedia or other such public domain. And yes, Marketing91 is completely free to be re published (except on other websites).

      Reply
      • Melissa Pruett says

        Thank you for permission..Can you help me with a cite?

  7. Valentina says

    Is Nike’s promotional mix successful ?

    Reply
    • Hitesh Bhasin says

      Yes. It is very successful. Because Nike has tie ups with some of the leading sports teams, and some of the really top players. This makes a huge difference with regards to customer loyalty. For example – I am a huge fan of Sachin tendulkar, who in turn was a regular on Adidas. And you will find my buying more of Adidas’s products then of Nike. On the other hand, Nike has Lionel Messi :) So it becomes a struggle to choose brands. So all in all, we can say that Nike has a very strong promotional mix.

      Reply
      • Chris DM says

        Small correction there:
        Nike HAD Lionel Messi right up till 1 February, 2006. That’s when he moved to Adidas and is with them till date. Also, back in 2017, Adidas made sure Messi wouldn’t go back to Nike by handing him a lifetime contract.

  8. Tebogo Sencho says

    Hi, Hitesh. My name is Tebogo from South Africa. I was wondering if I could ask that you permit me to reference this article as a source for my academic assignment? If permitted, may you please provide me with the necessary information, such as the date in which this article was posted.

    Reply
    • Hitesh Bhasin says

      Dear Tebogo, Yes you may use reference for this article. The article was originally written in 01/07/2010. However, it has been revised several times in between. Regards.

      Reply
    • Vumile Ngcobo says

      Very informative!! Much help

      Reply
  9. Diday Mugabe says

    I big big fan from South Sudan, we do not have clean water in village but we have wifi, which I use to read your article as I hope to be famous in Western world one day. Yours sincerely, Diday Mugabe.

    Reply

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