Marketing Mix of Honeywell International Inc

Honeywell International Inc. is a multinational company engaged in the production of commercial, consumer products and engineering and aerospace services. The present company Honeywell International Inc is the result of a merger of Honeywell Inc. and Allied Signal in the year 1999.

It provides numerous products targeting the safety, efficiency and urbanisation considering the need of the modern world. It was listed at 100th position in Fortune with the financial efficiency.

The multiple portfolios of a company in defence, oil and gas, chemicals, home- security, software development, automobiles, aviation Industry lowers its risk of financial slow. More than 50% software professionals are engaged in providing the top – notch product services.

As Honeywell deals with various services and products, they have competitors from different fields all around the globe. Few of the top most competitors are:

Rolls- Royce in automobile especially Motorcar manufacturing
United technologies in Automation and security industry
Amphenol, Bluebird, Soft Datalogic and Lucas in aerospace and aviation industry
Daikin, Mexichem, FluorSolvay, Clariant, Johnson Mathey in Performance materials and technologies.

Table of Contents

Product in the marketing mix of Honeywell International Inc :

Honeywell International Inc. is leading organisation in providing multiple products and services targeting the large consumer market. It is divided into three business groups to provide for expanded services to its customers.

Honeywell Aerospace: It is the biggest unit of Honeywell’s providing high-quality aviation products including basic aerospace products to specific products. It has wider ranges of wheels, breaks to actuation. Today, the majority of aeroplanes have in- built products of Honeywell’s aerospace. It provides products including defence and commercial aviation. The company provides high-quality aviation and automobile products for the best vehicles to be produced.
Honeywell Automation and control Solution: giving a food of thought to a greener world and safe world Honeywell’s automation and control solutions provide products like high-tech security equipment to keep the houses safe to environmentally friendly buildings. For all round safety of your house, the top products include water purifiers, filters, fire safety systems to security instruments which are connected to mobile devices of the homeowners.
Honeywell Performance and material Technology: This unit of the company is aimed at providing high-performance software solution and efficient chemicals and materials. Especially, the materials to support sustainable development including high quality and environment supportive plastic cover, chemicals and refrigerants are taken care of. Honeywell Process services, a leading branch of company targets in providing quality based software support system to critical industries including oil and gas, mining, power generation, Life sciences and metal industries.

Moving ahead, Honeywell focuses on providing sound technology which is a step forward to meet the needs of tomorrow.

Price in the marketing mix of Honeywell International Inc :

As the multiple units of Honeywell International Inc., focuses on the different range of product prices are definitely a subjective connotation. The high-quality products for the aviation industry to Sound software advice and lot more, company promises to offer competitive prices for the services. Honeywell offers prices worth services and products. The prices vary largely upon the services to services and products to products.

Place in the marketing mix of Honeywell International Inc :

Established across the 70 countries it provides for high-end customer solutions. The company has 1,250 sites all around the globe. The major turnover of Company is generated outside U.S. It functions centrally from the headquarters Morris Plains, New Jersey.

The global establishments provide for the regional headquarters in different nations for the effective functioning of the Honeywell International Inc. the leading branches of Honeywell are Canada, South America, North America, India, China, Etc.

Promotions in the marketing mix of Honeywell International Inc :

With the established brand name in different industries, Honeywell International Inc. uses the promotional squad in a diligent way. Advertisements from the major promotional gimmick of Honeywell International Inc. Besides; it uses marketing gimmicks like customised Honeywell’s promotional products, store coupon codes and discounts to serve the major consumer market.

Depending on the type of product and services, the experts of Honeywell implement the promotional tactic. Using the internet and social media as platform Honeywell establishes a large promotional network to attract the consumer for multiple products.