Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of IMRB International – IMRB International Marketing Mix

Marketing Mix Of IMRB International – IMRB International Marketing Mix

March 11, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

IMRB International is a subsidiary of its parent company Kantar Group, which in turn is owned by Hindustan Thompson Associates.   It is a multi-country firm that deals in business consultancy, survey and market research. IMRB is a part and parcel of WPP’s insights, research and consultancy network. It was founded in the year 1970 to offer research services to its owner company Hindustan Thompson Associates. It faces lots of competition from following rival companies-

  • Hansa Research
  • Majestic MRSS
  • RNB Research
  • Market Xcel

Table of Contents

  • Product in the Marketing Mix Of IMRB International:
  • Place in the Marketing Mix Of IMRB International:
  • Price in the Marketing Mix Of IMRB International :
  • Promotions in the Marketing Mix Of IMRB International :

Product in the Marketing Mix Of IMRB International:

IMRB International has several units of operations in specialised areas and these are rural marketing, social marketing, retail-research marketing, business-to -business marketing, media research-marketing, industrial marketing and consumer marketing. Field operations of IMRB International’s business division are handled by Abacus Field through a strong distribution channel that includes 15 regional offices. It is responsible for quality control, administration and recruitment of survey responses.

A large part of IMRB International’s work involves customised research like branding studies, usage studies, product testing, concept testing, public-opinion research, label and packaging research, need assessment studies and market segmentation studies. Company also offers syndicated research reports and products like-

  • MarketPulse is a tracking of purchases on monthly basis across FMCG categories. It is used as a benchmark for pricing behaviour and various purchases.
  • RAM and WAM are an audience measurement standardised system that offers real-time data based on web usage behaviours.
  • ICube and ITops deals in syndicated research reports
  • TGI India offers the single source of media information and marketing on purchasing behaviour, media habits, motivations and consumer attitudes.

Marketing Mix Of IMRB International

Place in the Marketing Mix Of IMRB International:

IMRB International is a global corporation with its network spread over nearly fifteen countries and thirty-two cities. It has its headquarters base at Mumbai in India. IMRB is a leading insights and research provider across North America, Middle East and South Asia. It has a strong distribution channel and operates through associates, joint ventures and its personal offices that are situated in places like United Kingdom, UAE, South Korea, Sri Lanka, Saudi Arabia, Netherland, Malaysia, Japan, India, Hong Kong, Egypt, Australia and Bangladesh.

The company has a full staff of nearly twelve hundred employees for providing interpretation skills, execution and strategic thinking.  In India, IMRB International operates through its offices offering full services in Bangalore, Chennai, Kolkata, Delhi and Mumbai. It is aided by fifteen regional centres that help to collect survey information.

Price in the Marketing Mix Of IMRB International :

IMRB International accounts for nearly 2 billion dollars in revenues to occupy the second position in terms of the largest corporation for market research. The company has resources for data collection via nation-wide surveys. It has put special emphasis on increasing productivity and on minimising operating costs. The right price is as important to a company as breathing is to a body because one cannot survive without the other.

The brand has adopted a premium pricing because it knows that the clients can afford its services. Its prices are a bit higher than maintained by its rival companies. But still, it is beneficial to pay high fees to IMRB International because the company will later help it in attaining its goals at minimum expenses. The company offers best solutions and services and thus has maintained a value-added pricing policy for its clients.

Promotions in the Marketing Mix Of IMRB International :

IMRB International is a commendable company that has been defined as Best Market Research Company. Over the years company has been focussing on its various fields and has acquired numerous multinational clients. It has played an important role in rising and developing of several major brands in India like Dabur, Godrej, Bingo Chips and Marico and currently provides support to nearly forty top brands.

As part of its marketing strategy in the year 2002, it underwent a rebranding process by adopting a new logo and changing its company name from Indian Market Research Bureau to its present name IMRB International. It has also been a training ground for industry leaders like Meena Kaushik, Ranjit Chib and Dorab Sopariwala.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Marketing mix of State bank of India – SBI marketing mix
  2. Marketing mix of Banana Republic
  3. Marketing mix of HSBC – HSBC marketing mix
  4. Marketing Mix Of LIC India – LIC India Marketing Mix
  5. Marketing mix of Qantas Airways
  6. Marketing Mix of United Bank of India – United Bank of India Marketing Mix
  7. Marketing mix of UPS United Parcel Service
  8. Marketing mix of Air India – Air India marketing mix
  9. Marketing Mix Of Infosys – Infosys Marketing Mix
  10. Marketing mix of HCL – HCL marketing mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Days Inventory Outstanding (DIO) – Definition, Formula and Examples
  • Headhunter – Definition, Types and Pros & Cons
  • Churn Rate – Definition, Advantages and Examples
  • Comfort Letter – Definition, Types, Template and Examples
  • Delta Model – Definition, Importance and Case Study
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved