Marketing Mix Of Syntel - Syntel Marketing Mix and 4 P's of Syntel

Syntel is a publicly traded company based in the United States. It is associated with IT industry and deals in consulting and services sector. Syntel is a minority-owned business founded in the year 1980 by its co-founders Neerja Sethi and Bharat Desai. With help of rich capabilities and unmatched experience, Syntel helps in accelerating productivity via innovative products and minimising costs. It faces competition from the following companies

Wipro Limited
Infosys Technologies Limited
Tata America International Corporation
International Business Machines
Cognizant Technology Solutions
Computer Sciences Corp

Table of Contents

Product in the Marketing Mix Of Syntel :

Syntel started its operations by offering software related staffing services to various corporations. It is the first IT service company of United States to adopt Global Delivery Model. Diversified product portfolio of Syntel includes the following

Technology Services

Mobility Solutions
Testing
Syntel Digital One
Legacy Modernization
IT Infrastructure Management
Enterprise Solutions
Data and Insights
Cybersecurity
Cloud
Application Lifecycle

Industry Solutions

Hospitality and Travel
Transportation and Logistics
Retail
Manufacturing
Insurance
Life Sciences
Healthcare
Banking and Financial Services
Telecom

Knowledge Process Outsourcing

Retail KPO
Manufacturing KPO
Insurance KPO
Life Sciences and Healthcare KPO
Banking and Financial Services KPO

Place in the Marketing Mix Of Syntel :

Syntel is based in America with its headquarters base at Troy in Michigan. In the year 1992, it established global development centres at Chennai and Mumbai in India. In the year 1997 Syntel established overseas offices in Singapore and London. In the year 2002 company opened other Global Development centres at Pune in India and Phoenix in the United States and in the year 2013 at Tirunelveli in India.

Syntel has thirty facilities in the world at Maryland in the United States, Manila in Philippines, United Kingdom, Australia, Germany and Canada. Its development centres in the United States are at Baltimore, Tennessee, Memphis, Nashville and Arizona. In India, its branch offices are at Mumbai, Delhi, Kolkata, Jaipur, Nagpur, Hyderabad, Bengaluru, Ahmedabad, Pune and Chennai.

Price in the Marketing Mix Of Syntel :

At the end of third quarter of the financial year 2016 Syntel posted estimated revenues of 241 million dollars and in the financial year 2016, its net income is at 252.5 million dollars along with total assets at 1.22 billion dollars. Revenues are an integral part of any organisation that makes or breaks a company. By the end of third quarter of the year 2016, Syntel was working for Global 2000 Companies and had one hundred and twenty-six clients in active mode.

It faces severe competition from numerous existing companies as well as new entrants in the market. Syntel has adopted a competitive pricing policy to gain a competitive advantage over rival companies in times of intense competition. It has kept prices realistic and reasonable so that customers find them within their means and are able to afford without undue pressure.

Promotion in the Marketing Mix Of Syntel :

Syntel has been a recipient of numerous awards in recognition of its works like The Fastest Growing Companies(#30 in the year 2013) by Crain’s Detroit Business, NASSCOM’s Top 10 Players in IT Services and Best Innovative Lean Project Award. Syntel is aware of its corporate responsibility and promotes participation of employees in community programs. It denotes resources to charitable events like St. Judes Children’s Research Hospital, The Boy Scouts of America, Friends of Oakland family Services, Special Olympics and United Way. It launched S’Prayas in the year 2006 to create opportunities for underprivileged children and received 2008-09 Award of Excellence for Corporate Social Responsibility in the year 2009.

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