The converse is an American Shoe company and was founded in the year 1908. It produces lifestyle brand footwear, apparel, and skating shoes. Since 2003,…
Brand Strategies
This category covers Marketing strategies of various Brands from multiple Industries. We analyze the mission, vision, STP and other strategies of Brands.
Marketing Strategy of Lays – Lays Marketing Strategy
In the year 1932, Herman W. Lay established a small business in Nashville, Tennessee and started selling potato chips, it then was bought by Herman…
Marketing Strategy of the Body Shop – Body Shop Strategy
The Body Shop is a British skincare, perfume, and cosmetics company and was founded in the year 1976 by Dame Anita Roddick. She started the…
Marketing Strategy of Reebok – Reebok Marketing Strategy
Reebok is an English apparel and footwear company and since 2005 it is a subsidiary of the sports giant Adidas. It produces and distributes ranges…
Marketing Strategy of Uniqlo – Uniqlo Marketing Strategy
Uniqlo is an apparel brand that is a wholly owned subsidiary of Fast Retailing Co. Ltd. The brand is Japanese casual wear, retailer, manufacturer and…
Marketing Strategy of Johnson and Johnson
This article discusses the Marketing Strategy of Johnson and Johnson. Johnson and Johnson is one of the most highest valued brands in the market and…
Marketing strategy of Lipton Tea
Lipton Tea British brand of tea named after its founder Thomas Lipton and currently owned by Unilever was founded as a small shop in Glasgow,…
Marketing strategy of Target Corporation
Headquartered in Minneapolis, Target Corporation was founded by George Dayton under the name Goodfellow Dry Goods in June 1902 before being renamed as Dayton’s Dry…
Marketing Strategy of Pantene
Pantene is owned by Procter & Gamble and is an American Brand of hair care products. The name Pantene is based on Panthenol which is…
Marketing Strategy of Tata Motors
Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and…
Marketing Strategy of L’Oréal
L’Oréal the personal and beauty care French company was founded by Eugène Schueller in the year 1909. The company with so many brands in its…
Marketing Strategy of LAKME
Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. The brand Manufacture, Market and sell beauty and cosmetics products worldwide…
Marketing Strategy of Himalaya
It all started in 1930 when the idea of contemporizing the Ayurveda by Mr. M. Manal gave birth to the company Himalaya. It opened its…
Marketing Strategy of BBC – BBC Marketing Strategy
The British Broadcasting Corporation popularly known as BBC is a British public service broadcaster has London as its headquarters. It is the world’s oldest national…
Marketing Strategy of Baskin Robbins – Baskin Robbins Marketing Strategy
The world’s largest chain of specialty Ice-cream shop was founded in 1945 by Burt Baskins and Irv Robbins and is known for its slogan 31…
Marketing Strategy of Air India – Air India Marketing Strategy
The government-owned enterprise operating with the fleet of Airbus & Boeing aircrafts has been founded by the J. R. D Tata as Tata Airlines in…
Marketing Strategy of Deutsche Bank – Deutsche Bank Marketing Strategy
Founded in 1870 the European Bank is among the top 20 private banks of the world providing corporate banking and investment services in more than…
Marketing Strategy of Nescafe
Starting its operation in 1938 Nescafe has come a long way to emerge as a significant player in the market dealing with more than 5000…
Marketing Strategy of Intel – Intel Marketing Strategy
From being a world’s largest chip maker company to the manufacturer of microprocessors, integrated circuits, graphics cards and mobile phones; Intel has been successful in…
Marketing Strategy of Barclays – Barclays Marketing Strategy
Barclays being 325-year-old banking financial institution is offering products such as investment banking, Wealth management services, International Cards etc. for both retail & corporate customers….
Marketing Strategy of Axa – Axa Marketing Strategy
AXA is a French MNC with its presence in more than 60 countries around the world. Its business portfolio consists of Investment and advisory services,…
Marketing Strategy of Bank of America – Bank of America Marketing Strategy
The world’s renowned financial institution Bank of America has a full range of financial products/ services from asset management to investing & banking, to address…
Marketing Strategy of ACC Cements – ACC Cements Marketing Strategy
From last 8 decades, ACC cement (formerly known as the associated companies Ltd) is playing a pioneering role in nation building through supplying its quality…
Marketing Strategy of Costa Coffee
Founded in 1971 by the Italian brothers Costa Coffee has emerged as a leading coffee chain in the world with 3000+ coffee shops and 4200+…
Marketing Strategy of Chevrolet – Chevrolet Marketing Strategy
Founded in 1911 and headquartered in Michigan Chevrolet has been popularly known as Chevy a company established and is operating & selling automotive and related…
Marketing Strategy of Compaq – Compaq Marketing Strategy
Founded in 1982, the company started its initial operation through manufacturing some of the advanced PC of its time for IBM and other IT companies…
Marketing Strategy of SHELL – SHELL Marketing Strategy
Founded in 1907 after the merger two companies Royal Dutch Petroleum Company (public limited company of England) and the shell transport and trading co. ltd.,…
Marketing Strategy of Facebook – Facebook Marketing Strategy
Facebook was founded on 2004 by Mark Zuckerberg and team with a mission to engage, connect people and share their life’s moments. It helped people…
Marketing Strategy of Dettol – Dettol Marketing strategy
Reckitt Benckiser India Ltd (RBIL) is a fully owned subsidiary of Reckitt Benckiser Plc, world’s No.1 Company in household cleaning, is the parent company which…
Marketing strategy of Coca cola – Coca cola marketing strategy
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and…
Marketing strategy of Cadbury – Cadbury marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Cadbury The segmentation of Cadbury products is based on mix of demographics, behavioural & psychographic factors; like on…
