The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
How to Write Research Proposal? Research Proposal Format
A research proposal is written by a researcher to propose a research project. The purpose of writing a research proposal is either to get approval…
The Importance of Negotiation and the Reasons to Learn it
For the business to attain the pinnacle of success and grow from strength to strength, the factor of cost saving is quite vital and required….
What is Difference Between Franchising and Licensing – Franchising vs Licensing
When someone wants to start their business, franchising as well as licensing both look tempting business models. There is a huge difference between both franchising…
What is Sales Compensation? Importance, Types & Uses
Keeping the sales team motivated and providing them enough compensation to encourage them to get more sales is the top priority of every organization which…
Different Types of Sales Commission
Employees in sales’ jobs get a base salary along with commission on the basis of total numbers of units sold by them or reaching the…
What is Sales Channel Development? Phases, Advantages and Disadvantages
Generating more and more revenue is one of the biggest challenges for salespeople and companies do their best to make most out of working hours…
What is Sales Channel? Functions of Channel Marketing Distribution
The means to sell a customer is called a sales channel. The sales channel is different from the distribution channel which includes the customer delivered…
Sales Coaching – Purpose, Need, Process, Advantages & Disadvantages
For any sales team, achieving sales targets is the only criterion for measurement of performance. The increasing sales numbers can be achieved by a performing…
What is Sales cadence? Importance, Advantages & Disadvantages
Planning is very important in sales. You must have a well-designed and well-thought plan whether you are writing a sales proposal or you are preparing…
What is Relative Advantage? Concept, Advantage and Application
E.M. Rogers, who was a sociology professor at Ohio State University, was the first one to identify Relative Advantage in 1962 when he published Diffusion of Innovation….
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
6 Types Of Customer Segments to Target
Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Outbound Marketing? Concept, Explanation and Examples
When a business is started, one of the most critical needs is to let people know about the products and services so that more customers…
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
What is the EPRG Framework? 4 stages of the EPRG Framework
Wind, Douglas, and Perlmutter created and presented the EPRG Framework. It concentrated on the company’s foreign marketing activities and the disparate perspectives about its engagement…
What is Sales Commission? Types, Role and Advantages of Sales Commission
A career in Sales would invariably come with the perk of Sales Commission. Business Dictionary defines Sales Commission as, “A certain amount of money in…
6 Steps in Negotiation which occur in the Negotiation Process
Negotiation is a process in which two or more parties reach a beneficial decision which is mutually agreed, to avoid disagreements and differences. Usually, two…
5 Types of Pricing Structure Used by Companies
Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
Top 11 Sales Abilities you should possess
Sales are defined as the exchange of goods or services against money. The salesperson is the one who does the sales job. There are two…
How to Deliver Great Customer Service?
A happy client is a satisfied customer. He is always right. These are few things which we have heard often. Is it true for everybody?…
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Sales Enablement? Process of Sales Enablement
Sales enablement is a relatively new concept and is seen as a circle overlapping two gigantic circles of Sales and Marketing. Sales team pursue and…
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
10 Types of Advertising With Brands Example
Types of advertising have been revolutionized with the advent of digital media, ranging from websites and emails to social media marketing. Traditional methods such as…
What is Pharmaceutical Sales? A look into Pharma Sales
Sales of Pharmaceutical products, which may include medicines, or surgical devices, consumables of any form, machines, and equipment used in surgeries is called Pharma Sales….
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The…
What is Sales Funnel? Process of Sales funnel creation
The concept of Sales Funnel can be defined as the process of buying that companies lead their customers through when purchasing products. It is divided…
What is Supplier Evaluation?
Supplier evaluation is the process of assessing and approving the potential line of suppliers of the company through various quantitative and qualitative evaluation measures. The…
What is B2B Sales? Process of B2B Sales
An abbreviation of Business-to-Business, B2B selling involves companies or salespersons who sell products or services to other companies. When the selling is done by companies…
What is a Focus Group? Roles & Feedback of Focus groups
A focus group is a small collection of various people whose reactions are studied about a new product or something similar to determine reactions from…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
Social Identity Theory – Meaning, Variables Involved and Examples
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in…
