A question is a sentence that seeks an answer for the purpose of collecting information for various reasons like research, a test of knowledge, or…
20 Types of Business Agreements
Agreements are an integral part of the business. Every business will have several Types of agreements in place for the smooth functioning of the organization…
13 Types of Audit – Various types of Auditing used By Companies
Review and investigation of financial statements and reports are called auditing. The reports and statements can be of any nature like revenue reports, expense reports,…
Impact of Social Media on Youth : Positive & Negative Effects of Social Media
In today’s world, all of us are experiencing this thing that social media is developing day by day. Most of the people around the world…
What Is Social Media Promotion? Importance Of Social Media Promotion
Well, if you are in the world of the Internet, then you must be quite familiar with the term social media promotion. One of the…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Outbound Marketing? Concept, Explanation and Examples
When a business is started, one of the most critical needs is to let people know about the products and services so that more customers…
5 Decision Making Styles that help Management
Decision making is a critical process for all the individuals, all the organizations. Every decision tells us something about the person who took it and…
What is Wholesale Marketing? Strategies and Examples
Wholesale marketing is a type of marketing strategy that involves selling wholesale products directly to large retailers, wholesalers, or distributors in bulk. This type of…
What is Meant by Piercing The Corporate Veil?
Starting a limited liability company is always advantageous since directors are not directly liable for any debts that may be incurred by the business. When…
Willingness to Pay: What Is WTP & How To Measure It
A customer’s willingness to pay indicates the highest price they are willing to pay for a product or service. WTP is an important metric for…
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
What is Map Pricing and How it helps retailers?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
What is Keystone Pricing? Keystone Pricing Strategy in retail
Oh! Those good old days of retail! The competition not so stiff and the prices soaring high! Quite a golden period, wasn’t it? It was!…
What is a Brand Statement? and 5 Brand Statement Examples
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to your contemporaries…
What is Brand Strength? 4 Factors that Build Brand Strength
Brand strength is a measurement of how well your brand communicates your value to your customers. It’s determined by the level of trust, loyalty, and…
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
Best 8 Types of Business Ownership
Business is also classified according to ownership, and deciding the type of ownership is one of the most important business decisions. The ownership decisions have…
What is Vrio Analysis? 4 Question Vrio Framework Explained
Vrio Analysis can be defined as an inception of the 4 question framework that focuses on the resources and the capabilities of the organization to…
What is Technology Life Cycle? 4 Stages of Technology Life Cycle
The Technology Life Cycle can be defined as how the technology and its processes affect the business processes and impact the entire life cycle of…
The Six Box Model by Marvin Weisbord – Six Box Framework
The framework of the Six Box Model by Weisbord was developed by Marvin Weisbord and the specialty of this model is that it helps the…
What is Vertical Marketing System? Types & Examples
Definition: A vertical marketing system refers to a coordinated approach where the producer, wholesaler, and retailer of a product or service work together as a…
Who is an Account Manager? Role of an Account Manager
To understand the Account Manager, one must first know what an account is. The term Account has different meanings in financial as well as business…
What is Value Based Management? Process of Value Based Management
The Value Based Management was developed by the leading management consultants McKinsey & Company and has a comprehensive approach to the value based management based…
Marketing Strategy of Netflix
Founded in the year 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, Netflix now has its presence in more than 190 countries…
What is the EPRG Framework? 4 stages of the EPRG Framework
Wind, Douglas, and Perlmutter created and presented the EPRG Framework. It concentrated on the company’s foreign marketing activities and the disparate perspectives about its engagement…
What is Carroll’s Pyramid of Corporate Social Responsibility?
Pyramid of Corporate Social Responsibility is a simple framework that argues on the aspect that why organizations should meet their corporate social responsibilities. The pyramid…
What is the CAGE Framework ? Cage Analysis Explained
The CAGE Framework identifies the Cultural, Administrative, Geographic, and Economic differences between the various countries that companies should address and take care of whilst working…
3 Main Types of Business Strategies Planning
Strategy is a word when pronounced, the hearer picturizes a crouched person, alert and ready to attack at his enemy with focus, discipline and most…
What is Sales Commission? Types, Role and Advantages of Sales Commission
A career in Sales would invariably come with the perk of Sales Commission. Business Dictionary defines Sales Commission as, “A certain amount of money in…
Who is a Sales Coordinator? Role and Job Profile of Sales Coordinator
Sales Coordinators are the support for the Sales team in their duties in not only Sales but also in admin duties. Sales coordinators play an…
What is Sales Conversion? Process of Sales Conversion
The term is self-explanatory and is self-defined. The conversion of a prospect to lead and lead to a customer is termed as Sales Conversion. To…
6 Steps in Negotiation which occur in the Negotiation Process
Negotiation is a process in which two or more parties reach a beneficial decision which is mutually agreed, to avoid disagreements and differences. Usually, two…
8 Types of Analysis in Research
Data analysis detailed process of analyzing cleaning transforming and presenting useful information with the goal of forming conclusions and supporting decision making. Data can be…
5 Types of Pricing Structure Used by Companies
Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
Top 12 Tools to Block a Website in Google Chrome
Google Chrome is one of the safest and fastest web browsers developed by its parent company Google. This cross-platform browser is equally accepted as both…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
What is the Importance of Time Management?
There are no shortcuts to success and the factor of realizing the Importance of Time Management holds quite a significant place in order to attain…
