January 22, 2017


Marketing Mix Of Minute Maid – Minute Maid Marketing Mix

Minute Maid is associated with the beverage industry and is actually a line of fruit juice and soft drinks. It was founded in the year 1945 and is a subsidiary of its parent company The Coca-Cola Company. Minute Maid is projected as a complete brand with a winning formula of the qualitative product, strong distribution, affordable prices and great marketing. It faces competition from following companies-

  • Tropicana
  • Delmonte Juice
  • Onjus

Product in the Marketing Mix Of Minute Maid :

Minute Maid is the largest marketer in the world of drinks and fruit juices. It is sold under its own brand name in most countries except in Norway and Central Europe where it is sold under brand names Fruitopia and Cappy respectively. It became the first company in the world to offer orange juice in concentrated form. Minute Maid is 100% fruit juice with no added sugar, no preservatives, no artificial additives and nor is carbonated. All its variants are 100% blends of fruit juices. Diversified product portfolio of this fruit-based beverage brand includes more than one hundred varieties and flavours and some of them in consumer market currently are as follows-

  • Minute Maid Orange-Mango Nectar Blend
  • Minute Maid Guava Nectar
  • Minute Maid Calcium Enriched Orange Peach
  • Minute Maid Calcium Enriched Orange
  • Minute Maid Calcium Enriched Breakfast blend
  • Minute Maid White Grape
  • Minute Maid Apple Juice
  • Minute Maid Mango Juice
  • Minute Maid Mixed Fruit
  • Minute Maid Nimbu Fresh
  • Minute Maid Frozen Concentrated Orange Juice
  • Minute Maid Concentrated Limeade
  • Minute Maid concentrated Lemonade
  • Minute Maid Premium Lemonade
  • Minute Maid Light Lemonade
  • Minute Maid tropical Blend
  • Minute Maid Berry Blend
  • Minute Maid Pulpy Orange

Marketing Mix Of Minute Maid

Place in the Marketing Mix Of Minute Maid :

Minute Maid is a well-known company with product presence in several global countries like India, Norway, Brazil, Canada, China, France, Iceland, Indonesia, Japan, Malaysia, Mexico, Netherlands, Russia, Spain, Vietnam and United States. Its headquarters were shifted from Houston to Texas in the United States in the year 2009, February 16th.

Minute Maid has put special emphasis on its distribution policy so that its products are available in every nook and corner for mass market consumption. Its channel includes the traditional network of distributor, wholesaler, retailer so as to reach the consumer via discount stores, food stores, grocery market, corner shops, café, hotels, restaurants, airport cafes, stalls at railway stations and malls.

Price in the  Marketing Mix Of Minute Maid : 

Minute Maid has targeted middle and lower income people as its target customer. It is actually a drink for the mass market. Pricing is also greatly dependent on geographical segments as prices in two places may vary. Minute Maid faces stiff competition from several brands and has maintained a competitive pricing strategy that keeps its product prices marginally closer to the prices set up by its competitors.

It has maintained reasonable and affordable rates so that it can penetrate in further markets related to both urban and rural sector of any country by adopting penetration policy. Minute Maid has a diversified product portfolio that offers all its products at pocket-friendly rates to gain maximum volumes and greater revenues.

Promotions in the Marketing Mix Of Minute Maid : 

Marketing Mix Of Minute Maid 2

Minute Maid is known for its excellent advertising and branding plans. It has adopted an aggressive promotional policy to create brand awareness about its products. Minute Maid adopted extensive sampling of some new variants to create product visibility. It has launched several ad campaigns highlighting it as healthy refreshment with several variants to suit individual needs.

It has taken help of traditional marketing channels and advertisers via newspaper ads, in popular channels of television during prime time, regional stations of radio as it has once again gained immense popularity and in several magazines that have a wider reach. Minute Maid has also started advertising on social media via Twitter, Facebook, YouTube and Instagram. It has roped in several famous personalities to market its products at international and domestic levels. For instance, Eason Chan, a popular singer from Hong Kong and Ella Chen, Taiwan Singer has been roped in as its brand ambassador.


Marketing Mix Of Mom & Me – Mom & Me Marketing Mix

Mom & Me is an Indian brand and a subsidiary of its parent company Mahindra Retail Private limited. It is associated with lifestyle and retail industry and has also forayed in e-commerce sector. Mahindra Retail has been trying to find a perfect balance between Mom & Me retail outlets and its online stores. Its primary target is 9-9 meaning product portfolio for expectant mother to kids and up to nine years. Some of its competitors are as follows-

  • Amazon
  • Flipkart
  • Hopscotch
  • Gini and Jony
  • Lilliput Kidswear
  • Firstcry

Product in the Marketing Mix Of Mom & Me :

Mom & Me is a well-known brand that deals in high-quality products for mothers, expectant mothers and kids till age nine. It is a one-stop shop with extensive product range that aims to delight its customers with world-class products and value-added services like feeding area, play area, nappy area for change-cum-wash, reading lounge, web kiosks and parenting forums. Mom & Me intends to reach out with personal care and attention so as to provide a feeling of belonging and wellness to its clients. Its diversified product kit is focussed on needs of a child and his/her mother and includes- [Read more…]


Marketing Mix Of Mobil company – Mobil 1 Marketing Mix

Socony-Vacuum Oil Company is commonly referred to as Mobil and in the year 1999 merged with Exxon to become a parent company titled ExxonMobil. Mobil is at present a major part of its parent company operating under its own brand name. It is of American origins and is associated with oil and gas industry. Some of its competitors are as follows-

  • ConocoPhillips
  • Total
  • Royal Dutch Shell
  • Chevron Corporation
  • BP

Product in the Marketing Mix Of Mobil :

Mobil conducts its operations under ExxonMobil Lubricants, Fuels and Speciality Divisions. It includes a wide and diversified range of marine, aviation, industrial and automotive lubricants. It is used by Mobil service stations and includes fuel products like marine fuel, aviation fuel, kerosene, heating oil, diesel and gasoline. Its current product portfolio includes the following [Read more…]


Marketing Mix Of MDH Masala – MDH Masala Marketing Mix

MDH Masala is associated with the food industry and deals in spices. It was founded in the year 1919 by its founder Mahashay Chuni Lal. MDH Masala is a Public limited Company of Indian origins. The company has acquired automated machines with a production capacity of 30 tonnes of packaged spices in one single day. It faces fierce competition from competitors like –

  • Everest
  • Catch
  • Mothers Recipe
  • Cookie
  • Priya
  • Push Brand Spices
  • Ramdev
  • Nilon’s

Product in the Marketing Mix Of MDH Masala :

MDH Masala is a name synonymous for quality spices. The company is a manufacturer, exporter and distributor of spice mixtures and ground spices under its brand name MDH. Its speciality is its traditional and unique blend of different spices that are used for specific product items. MDH offers a recipe for products on its related spice box and on its website for interested customers. Some of the products in its portfolio are as follows – [Read more…]


Marketing Mix Of Michelin – Michelin Marketing Mix

Michelin is associated with automotive industry and deals with manufacturing of tyres. It is of French origins and was founded in year 1889 by its co-founders and brothers Andre and Edouard Michelin. It is ranked amongst top-three position in world as largest manufacturer of tyres. Its competitors are as follows-

  • Continental
  • Pirelli
  • Bridgestone
  • Goodyear
  • Cooper Tyres
  • Sumitomo
  • Yokohama Tyres

Product in the Marketing Mix Of Michelin :

Michelin is a world-recognised company that manufactures and markets tyres. Besides brand Michelin, it is the owner of several other tyre brands like Tigar and Kimber. It also publishes road maps of France and other places like United States, Thailand, Africa and European countries. [Read more…]


Marketing Mix Of Mentos – Mentos Marketing Mix

Mentos is a subsidiary of its owner company Perfetti Van Melle. It is associated with the food industry and deals in making of pre-packaged mints.  Mentos was launched in the year 1948 and is actually a chewy confectionery with a blend of chewing gum and candy. Some of its competitors are as follows –

  • Nestle Polo
  • Mint-O
  • Tic Tac
  • Icebreakers
  • Lifesavers

Product in the Marketing Mix Of Mentos :

Mentos is a food brand dealing in manufacturing of scotch mints. It is a pre-packaged item sold in rolls with 14 mint-discs in each. One of the varieties Sour Mix has 11 discs whereas smaller variants have four or six discs in every roll. Product item Mint is oblate, small and spheroid shaped. It has a chewy and soft interior with a semi-hard exterior. Mentos are made in various flavours like mint, lemon, strawberry, orange, liquorice, green apple, cinnamon, mixed fruit, pear, water melon, blackcurrant, lemon yoghurt and grapefruit. Some sugar-free variants are also existing in few countries. Product kit of Mint includes – [Read more…]


Marketing Mix Of Micromax – Micromax Marketing Mix

Micromax is a private company of Indian origin. It is associated with Telecommunication industry and deals in manufacturing of consumer electronics. Micromax was founded in the year 2000 by its co-founders Rajesh Agarwal, Sumeet Agarwal, Vikas Jain and Rahul Sharma. At its onset, Micromax dealt in IT- Software industry but it later started operating in mobile handset sector.  By the year 2014, it was ranked at the tenth position in terms of largest vendors of smartphones in the world.  Some of its competitors are as follows-

  • Lemon mobiles
  • Maxx mobiles
  • Samsung Guru Series
  • Lava phones
  • Nokia low-end dual-sim mobiles

Product in the Marketing Mix Of Micromax :

Micromax has a diversified product portfolio that includes items mobile phones like feature phones and smartphones, laptops, tablets, IT products like data cards and monitors and consumer electronics including air conditioners and LED TV.

It stepped in the market of a tablet computer in the year 2010 with Funbook Series. In the year 2014, it launched Canvas Knight A350, a flagship smartphone in Russia. The Same year it introduced Canvas A1, an Android-One smartphone. Later Micromax Canvas Win W092 and another phone Micromax Canvas Win W121 were launched. Micromax entered into a partnership deal with Cyanogen Inc to launch smartphones under YU brand in India. Canvas Silver 5 was launched in the year 2015, June 17th and had the distinction of being the slimmest telephone in the globe.

Most smartphones of Micromax run Android OS, but some also operate on Windows Phone 8.1 of Microsoft because it is its official hardware partner. Micromax Amaze 2 was introduced in the year 2015, June 8th and had amazing features like 5-inch IPS display, 16 GB internal storage and 2GB RAM. Micromax Canvas Unite 4 Pro and Micromax Canvas Unite 4 were launched together in the year 2016, June 27th and both operate on Indus OS 2.0. On August 5th of the year 2016, Canvas Unite 4 Plus was introduced in Indian markets with 2GB Ram, 8MP rear camera and Android 6.0 Marshmallow.

Marketing Mix Of Micromax

Place in the Marketing Mix Of Micromax :

Micromax has spread its presence to most parts of India and has its headquarters base at Gurgaon in Haryana. It has also launched its products in overseas markets like Russia in the year 2014. Micromax has a manufacturing facility at Rudrapur in Uttarakhand for tables and LED televisions.

It signed a deal with Rajasthan Government to set up a manufacturing facility at Alwar in Rajasthan and has also decided to set another at Hyderabad. Micromax has a strong distribution network. It wanted to penetrate both urban and rural sector but it started its operations by targeting the rural market first with a suitable product Micromax X1i.

Later it ventured in urban market and by that time had set up a channel that included 50,000 retailers and 450 distributors. Products are easily available in Micromax outlets and other mobile outlets which keep several mobile brands. Nowadays Micromax products are also available in superstores, discount stores and hyper stores.

Price in the Marketing Mix Of Micromax :

Pricing is an important aspect of any organisation and an apt strategy makes or breaks a company. Micromax by the year 2010 became the largest company in the domestic sector to manufacture inexpensive handsets in India.

It was determined to offer its products at low cost because, by the year 2014, it was facing fierce competition from several new entrants in consumer market, especially from China. Micromax wanted to create a niche market for its products and wanted to penetrate in both rural and urban sectors.

It adopted a penetration and competitive pricing policy and kept its product prices marginally very low than its rival companies.

 Promotions in the Marketing Mix Of Micromax :

Marketing Mix Of Micromax 2

Micromax has gained immense recognition and popularity because of its aggressive marketing strategies. It has launched several ad campaigns in television, magazines, newspapers and billboards. Company realises the power of celebrity support and has roped in famous Bollywood actors Akshay Kumar and his wife Twinkle Khanna to endorse its brand. Actor Chitraganda Singh has also been associated with brand Micromax and acted in its commercials. In The year 2013, Australian actor Hugh Jackman became its brand ambassador and endorsed Canvas range via commercials.


Marketing Mix of Oracle – Oracle Marketing Mix

Oracle is a public company that is associated with software industry and cloud computing. This is a multinational corporation of American origin and has its headquarters based in California in the United States. It was founded in the year 1977 by its co-founders Ed Oates, Bob Miner and Larry Ellison. In the year 2011, Oracle in terms of revenue was declared as second-largest in the manufacturing of software.  Oracle is basically a business-to-business organisation as its customers are not individuals but other companies and business organisations. Main competitors of Oracle are as follows –  [Read more…]


Marketing Mix Of Mars – Mars Marketing Mix

Mars is a family-managed private company of American origins. It was founded in the year 1911 by its founder Franklin Clarence Mars and is associated with Food processing industry.  According to Forbes as a privately-owned largest company it has been ranked at sixth position in the United States. Some of its competitors are as follows-

  • Cadbury’s 5 Star
  • Toblerone

Product in the Marketing Mix Of Mars :

Mars is a manufacturer and marketer of pet food, confectionery and a provider of services related to animal care. It divides its business into six segments like Symbioscience, drinks, Food, Wrigley, Chocolate and Petcare. The company is mainly known for producing confectionery items, although it also manufactures non-confectionery snacks and pet foods. Its product portfolio includes [Read more…]


Marketing Mix of Diet Coke – Coke Marketing Mix

Diet Coke is also referred to as Coca-Cola Light in few places and is a subsidiary of its parent company Coca-Cola. It is actually a soft drink without any sugar content and is associated with food and beverage industry. Diet Coke is distributed and manufactured by Coca-Cola and was introduced in the consumer market of United States in the year 1982. Currently, it is the third-largest soft drink sold in global markets. Some of its rivals are as follows-

  • Pepsi Max
  • Diet Pepsi

Product in the Marketing Mix of Diet Coke :

Diet Coke was a huge success story for Coca-Cola as it created record sales and overtook its existing brand Diet Cola. It was sweetened with artificial sweetener aspartame and had a separate formula for manufacturing which was different from Coca-Cola recipe. Calorie content of Diet Coke in 330 ml can is 1.3 kilocalories only. [Read more…]


Marketing Mix of Duracell – Duracell Marketing Mix

Duracell Inc was earlier a subsidiary of its parent company Procter & Gamble but in the year 2014 came under the ownership of Berkshire Hathaway. It is of American origin and was established in the year 1924 by the efforts of Philip Rogers Mallory and Samuel Ruben.

The company belongs to the FMCG sector and deals in the electronic sector through manufacturing of smart power systems and batteries. Duracell has targeted males and professional workers as their target group because they generally have a higher usage of batteries because of their dependence on electronic items. It faces competition from the following rival companies- [Read more…]