Whenever you manufacture a product, you want to communicate the value of the product to the customers. One of the ways to do that is to use product labelling. Product labelling has become a means of communication between the brand and the consumer. Product labelling has very important information which is printed on the product packaging. What is product labelling? Product … [Read more...] about What is Product Labelling & what is the Importance of labelling?
Hyundai Motor Co. is a South Korean automobile MNC which started its operation in 1967 and it never looked back. It is mainly in manufacturing and marketing of automobiles, commercial vehicles and engines in 195+ countries worldwide. Being majorly in the economy segment, in many developing nations it is in leadership positions while in some it is in 2nd position. Due to … [Read more...] about Marketing Strategy of Hyundai Motors – Hyundai Motors Marketing Strategy
A good leader is one who listens to people below him, and not just casual listening but one that understands the subordinates effectively. Good listening skills play a subtle role in the management of most organizations. Sometimes managers can be quite rude and intimidating during communication. What most of these leaders don’t understand is that the rude attitude and … [Read more...] about How To Become A good Listener In Your Organization
Founded in 1937 by Kiichiro Toyoda Toyota Motor Corporation has emerged as a leader pioneering and focusing on quality issues of the automobile manufacturing. In the financial year ending 31st March 2016, Toyota produces 8,575,899 which is lower than 2015 figures due to downward demand in the market and volatility in the oil prices. Some of its famous models are Toyota … [Read more...] about Marketing Strategy of Toyota – Toyota Marketing Strategy
Presentations are a great part of organizations all over the world. From time to time, you will be tasked with giving presentations to various stakeholders and interested parties of the organization. Sales, meetings, sharing of information, training and engagement are some of the things that will compel you to give a presentation at some point in time as a manager. However, … [Read more...] about How To Give An Excellent Business Presentation
Founded in 1911 and headquartered in Michigan Chevrolet has been popularly known as Chevy a company established and is operating & selling automotive and related accessories. General Motors is the parent who owns Chevrolet and Chevy contributes around 42% of the total sales volume of the General Motors. Over the years the company has been known for its advanced functional … [Read more...] about Marketing Strategy of Chevrolet – Chevrolet Marketing Strategy
Theoretically, Human resources management may seem like an easy practice, but in reality or rather in practice it isn’t. As a matter of fact, the personal activity can be very challenging-most of the times. If you ask any HR practitioner today what is the hardest aspect of their job, a majority will answer; involuntary terminations. What is Involuntary Termination? An … [Read more...] about What Is Involuntary Termination And Types Of Involuntary Termination?
Founded in 1910 by Namihei Odaira Hitachi is highly diversified conglomerate operating in eleven businesses namely Digital Media, Consumer Products, Information and Telecommunication Systems, Electronic Systems and Equipment, Power Systems, Social Infrastructure & industrial systems, Construction, High Functional Materials and Components, Transportation and Industrial … [Read more...] about Marketing Strategy of Hitachi – Hitachi Marketing Strategy
When in business, it is always important to ensure that you understand all the forms of marketing strategies that can be able to help you in penetrating and establishing yourself in the market. More significantly, knowing how to utilize such strategies will also see your business becoming a force to reckon in that particular industry. One of the ideal ways of marketing has … [Read more...] about Word Of Mouth Marketing Strategy and its effectiveness
International business machine corporation (popularly known as IBM) headquartered in New York, United States got incorporated on 1911 as Computer Tabulating Recording company which later on changed its name to IBM on1924. The company primarily deals in Hardware, Software, Consultancy services and hosting services. The company operates in five strategic business units namely … [Read more...] about Marketing Strategy of IBM – IBM Marketing Strategy
Management planning process is a step by step guide to creating a realistic organizational plan to meet set goals after assessment of available resources. It takes into consideration both long-term and short-term corporate strategies and spells out the vision and the direction to which the company is headed. Organizational planning ensures; Proper Resource Utilization; … [Read more...] about Management Planning Process – All You Should Know
Verizon is a technological and networking company which design, build and operate worldwide networks, Mobile telephony and information systems which help the companies to grow and excel in their businesses. Verizon ranks 13 in the fortune 500 lists of companies. Recently it acquired yahoo’s digital assets for $4.83 bn in cash. Verizon strategic acquisitions have helped the … [Read more...] about Marketing Strategy of Verizon – Verizon Marketing Strategy
Headquartered in Bonn, Germany DHL is currently operating in more than 220 countries & territories globally. In order to cater to the upsurge in the demand for the logistic services with the advent of economic activities post the recession of 2009, it has developed a talent pool of more than 350000+ employees in over 220 countries and territories across the globe, making … [Read more...] about Marketing Strategy of DHL – DHL Marketing Strategy
British Petroleum being world’s leading oil and gas company (based on market capitalization; 2015) have a talent pool of more than 80,000 employees across the globe who continuously help the company in manufacturing and marketing energy products and services such as fuels, lubricants, petrochemicals and moving of hydrocarbons through different mediums of … [Read more...] about Marketing Strategy of British Petroleum – British Petroleum Marketing Strategy
One of the confusions which any small business owner, as well as a brand manager faces, is – Which brand colors should you choose to represent your brand? When we talk about brand building, it means we are serious about our business and we want it to be famous and remembered by our potential customers. Color is one of the primary senses we have as human beings and that is … [Read more...] about 10 different brand colors and what they stand for