Definition Consumer marketing is about knowing what drives individuals to buy a product and then devising techniques that appeal to their emotions. It is a…
Most Valuable Chinese Brands in 2025 based on Brand Value
In this article, we rank 13 brands based on their Brand value and classify them as the Most Valuable Chinese brands in . As a…
Top 20 Most Expensive Champagnes in the World
Hey there! Get ready for a super cool journey into the world of the Most expensive champagnes. Picture this: you’re sipping on a glass of…
After-Marketing: Definition, Importance & Examples
What is After-Marketing? After-marketing, often called post-sales marketing, is a strategy focused on providing continuous support and value to a customer who has already made…
16 Most Expensive Beers in the World in 2025
Summer or winter a refrigerated beer is one of the most popular alcoholic beverages that you can find on this earth. Everyone loves to chill with…
Advertising Weight: Definition, Importance & Examples
What is Advertising Weight? Advertising Weight refers to the measure of exposure that a particular ad campaign garners, individually or within a pool of campaigns….
Advertising Research: Definition & How to do it?
What is Advertising Research? Advertising Research is a specialized form of marketing research conducted to improve the efficacy of advertising. It involves a systematic process…
Advertising Plan: Definition, Examples & Steps
What is An Advertising Plan? An advertising plan is a comprehensive blueprint that outlines an organization’s advertising efforts. It lays out the key marketing strategies,…
What is 360 Degree Branding? Definition & Examples
What is 360 Degree Branding? 360 Degree Branding refers to a holistic marketing strategy that ensures a brand’s identity is represented consistently across all marketing…
Advertising Elasticity of Demand (AED): Definition & Examples
What Is Advertising Elasticity of Demand? Advertising Elasticity of Demand (AED) is essentially a yardstick that allows us to measure the potency of a rise…
Advertising Coverage: Definition, Importance, Types & Examples
What is Advertising Coverage? Advertising coverage is a measure of the extent to which your marketing message reaches your intended audience. It’s all about how…
Advertising Copy: Definition, Types & Tips
What is an Advertising Copy? Advertising copy refers to the branded content in advertisements that aim to persuade the target audience to take a specific…
Advertising Budget: Definition, Examples & Strategies
What is an Advertising Budget? An advertising budget is the amount of money a company allocates for promotions and advertisements over a specific period. This…
Administered Price: Definition, Examples & Meaning
What is the Administered Price? Administered price is the price of goods or services that is set directly by a government or centralized authority rather…
Acquisition Integration Approaches Model Explained
What is the Acquisition Integration Approaches Model? The Acquisition Integration Approaches model is a theoretical framework put forth by Philippe Haspeslagh and David Jemison to…
